2. Media International Advertising & Audiences

3. Media International Saarf Amps Rams Tams

4. Media International Saarf = SA Advertising Research Foundation

5. Media International Amps = All media and products survey. Covers readers, listeners, viewers, gazers

6. Media International Rams = Radio audience measurement survey

7. Media International Tams = TV audience measurement survey

8. Media International Stakeholders: Advertisers Media marketers Media makers. (examples)

9. Media International Advertisers are interested in audiences by brand, medium, programme, profile

10. Media International SAARF AMPS JULY 2000 - Dec 2000 6 MONTH Trends

11. Media International Readership is not circulation AMPS is not ABC - Audit Bureau of Circulation Nor is it ABIS - Audit Bureau of Internet Stats

12. Media International Daily papers Sowetan2 106 000 Daily Dispatch 168 000 Weekly papers Sunday Times3 216 000 City Press 2 320 000 Rapport 1 720 000 M&G 205 000

13. Media International More weekly papers Sowetan Sunday Wrld 561 000 Soccer Laduma 1 262 000 Growth from a year earlier: Sowetan Sunday Wrld 148 000 Soccer Laduma 561 000

14. Media International Weekly magazines: Drum 2 042 000 You2 187 000 Huisgenoot2 230 000 Monthly mags: Bona3 342 000 True love1 636 000

15. Media International More monthly mags: Bona3 342 000 True love1 636 000 Pace 1 347 000 SL 178 000 Y 237 000 Fortnightly: Kick off1 594 000

16. Media International Women’s mags: Fair Lady 740 000 Sarie 707 000 Rooi Rose 593 000 Cosmo 732 000 Femina 448 000 Elle 303 000 Marie Clair 292 000

17. Media International Other mags: Woman’s value 462 000 Your family 453 000 Newspaper/subs mags: Radio & TV talk 3 622 000 Edgars club 2 226 000 Sunday Times 2 194 000 MultichoiceDish 1 638 000

18. Media International Radio stations: Ukhozi 6 640 000 Metro 5 611 000 Umhlobo wenene 4 753 000 Lesedi 3 813 000 YFM 1 552 000 5 FM 1 388 000 SAFM 472 000 702 372 000

19. Media International TV programmes: (ARs) Generations (thurs)18.9 (fri, tues, wed) 18.4 Hlala kwabafileyo 18.1 Bold & Beauty 17.7 Soul City 17.5 Lottery game show 11.2 Nuus (sat) 10 Survivor 7.7, Carte Blanche 2.8

20. Media International SAARF AMPS 12-MONTH DATA JULY 2000 - JUNE 2001

21. Media International AIR READERSHIP - Newspapers ADULTS 5 2668 0115 90210 347‘000s9 79311 660 Urban G.P. Durban White Coloured Black 16-34 C.Town Ilanga not included in weekly totals G.P W.C. N.P. White

22. Media International AIR READERSHIP - Daily Newspapers - 1 ADULTS 405528121408‘000s264180686 350 Large Urb G.P. Jhb 25-49 Black PretoriaW.C. Coloured

23. Media International AIR READERSHIP - Weekly Newspapers - 2 ADULTS 166211336116‘000s1 68654877 230 White W.C. G.P.

24. Media International 3541 420629280‘000s2176593 239 120 AIR READERSHIP - Weekly Newspapers - 3 ADULTS White Metros G.P. Male 25-49 Large urb G.P. 35-49

25. Media International AIR READERSHIP - Newspapers - 1 GAUTENG 2624411241 018‘000s564968393 110 66 DAILY WEEKLY White Metros Male Female 35-49 Jhb Pretoria Female 16-24 jhb Black Female 25-34 Jhb

26. Media International 13490398418‘000s41788367 1 183 AIR READERSHIP - Newspapers - 2 GAUTENG WEEKLY Male 35-49 Jhb/ Reef Male 16-24 Jhb/ Reef

27. Media International AIR READERSHIP - Newspapers - 1 WESTERN CAPE 412 264 ‘000s 407 DAILY Coloured

28. Media International AIR READERSHIP - Newspapers - 1 EASTERN CAPE 178 174 ‘000s 104 DAILY

29. Media International Community Papers/Freesheets in Cape Town South West

30. Media International Community Papers/Freesheets in Cape Town South East

31. Media International MAGAZINES 6 0988 54111 4666 947‘000s3 221 G.P. Afrikaans N.C./F.S. KZN Female 16-24 Metros Jhb White Coloured Indian General W.C. KZN G.P

32. Media International MAGAZINES WEEKLIES 1 9058819682‘000s2 154238336 1 320 105 White

33. Media International AIR READERSHIP - Magazines WEEKLY/FORTNIGHTLIES 289‘000s7385631 609 722 2 141 2 076 Metros Jhb White N.P. Coloured

34. Media International 196291163602‘000s111322122 480 244 AIR READERSHIP - Magazines - 4 MONTHLIES White Indian

35. Media International 51190214151‘000s39419264 1 739 681 AIR READERSHIP - Magazines - 6 MONTHLIES Female English G.P. Female 16-24 Metros G.P. Male 35-49

36. Media International 81413368545‘000s255222 513 AIR READERSHIP - Magazines - 7 MONTHLIES

37. Media International MAGAZINES BY AGE - 1

38. Media International MAGAZINES BY AGE - 1

39. Media International MAGAZINES BY AGE - 2

40. Media International MAGAZINES BY LSM - 1

41. Media International MAGAZINES BY LSM - 1

42. Media International MAGAZINES BY LSM - 1

43. Media International MAGAZINES BY LSM - 2

44. Media International MAGAZINE READERSHIP - JOHANNESBURG

45. Media International MAGAZINE READERSHIP - SANDTON/SOWETO

46. Media International MAGAZINE READERSHIP - CAPE TOWN

47. Media International MAGAZINE READERSHIP CAPE TOWN SOUTH WEST/EAST

48. Media International CINEMA TOTAL 489 1 922 ‘000s 919 Metros G.P. White Metros White

49. Media International CINEMA ATTENDANCE IN JOHANNESBURG

50. Media International CINEMA ATTENDANCE IN DURBAN

51. Media International 18 3828 4256 76121 054‘000s6 46517 184 2 592 OUTDOOR ADVERTISING 7 DAYS

52. Media International SAARF RAMS JULY 2000 - JUNE 2001 12 MONTH Radio & TV Trends

53. Media International  13 more radio stations now have the required minimum base for analysis: Radio 7FM Bush Radio Fine Music Radio (FMR) Radio Islam Moutse Community Radio Qwa-Qwa Radio Rippel 90.5 FM Stereo 12 MONTH RAMS Radio Riverside Radio Rosestad Soshanguve Community Radio Tuks FM Unitra Community Radio Univen Community Radio

54. Media International  An additional 4 DStv channels qualify for release: Channel 0 K-TVVH-1 Zee TV 12 MONTH RAMS

55. Media International Electronic Trends - Adults RadioTelevision

56. Media International Television Radio No. Hours spent on Electronic Media

57. Media International Journ students and TV hours Class %

58. Media International Ave Mon - Fri Listening - Adults - 1 6275863206593‘000s243

59. Media International Ave Mon - Fri Listening - Adults - 2 2473436563698‘000s512

60. Media International Ave Mon - Fri Listening - Adults - 3 754802301340461‘000s2 585

61. Media International Ave Mon - Fri Listening - Adults - 4 6663222 8131 873989‘000s249

62. Media International Ave Mon - Fri Listening - Adults - 5 132137593521 086‘000s119 N.W. 16-24

63. Media International Ave Mon - Fri Listening - Adults - 6 2891 9505 0933 357756‘000s1 590 N.W. Males 25-34 E.C. KZN Females 35+ Vill/Rur F.S. E.C. Females 50+ Vill/Rur KZN

64. Media International Radio Trends Gauteng

65. Media International Stations in area : 44 Ave per listener per week: number of stations: 2.32 number of days: 5.87 number of hours: 29.25 (previously 30.85) GAUTENG RADIO

66. Media International Ave Mon - Fri Listening - Gauteng - 1 292186548380325‘000s908907 MetrosEnglish White Male

67. Media International Ave Mon - Fri Listening - Gauteng - 2 392225296835201‘000s673275 16-24

68. Media International Radio 1584 (E,A,Z,S,Ar) ALX-FM 89.1 (E,A,Z,SS,NS, Ts, Tso,V) Chinese Community Radio (E,Ch) Radio East Rand Stereo (E,A,Z) East Wave Radio (E,A,U,Gu, Ta) Horizon Stereo (E,A,Set) Jul 1999 - Jun 2000 % 0.1 0.7 0.0 0.5 0.3 0.1 Community Stations - Past 7 Days Gauteng - 1 Jan 2000 - Dec 2000 % ‘000 0.1 7 0.742 0.0 1 0.321 0.316 0.1 8 July 2000 - June 2001 % ‘000 0.1 4 0.532 0.0 1 0.319 0.213 0.1 5

69. Media International Impact Radio (E,A) Iscorian FM (IFM) (E,A,SS) Jozi FM (E,Multi) (Male 25-34) Radio Islam (E,Ar,U) New Panhellenic Voice (E,Gk) Community Stations - Past 7 Days Gauteng - 2 Significant increase Jul 1999 - Jun 2000 % 0.3 0.6 0.8 0.4 0.0 Jan 2000 - Dec 2000 % ‘000 0.3 19 0.634 1.058 0.529 0.0 1 July 2000 - June 2001 % ‘000 0.4 26 0.744 1.7 104 0.426 0.0 0

70. Media International Radio Pretoria (A) Rainbow FM 90.7 (RCCR) (E,A,Z,Tsw,So) Rippel 90.5 FM Stereo (E,A,Z) Soshanguve Community Radio (E,A,NS,Z,Ts,V,N Tsw) Community Stations - Past 7 Days Gauteng - 3 Jul 1999 - Jun 2000 % 1.0 0.2 0.5 Jan 2000 - Dec 2000 % ‘000 1.164 0.1 5 0.637 0.740 July 2000 - June 2001 % ‘000 1.064 0.0 3 0.635 0.848

71. Media International Community Stations - Past 7 Days Gauteng - 4 The Voice/Al-Saut (95.4fm) (E,Ses,Z,Ar,U) Radio TNG (E,Tsw,V,Z,P,Ts) Radio Today (E) Tuks FM (E,A) Vaal Community Radio (VCR)(E,A) Total Community - Gauteng Jul 1999 - Jun 2000 % 0.1 0.0 0.3 0.7 0.6 8.4 Jan 2000 - Dec 2000 % ‘000 0.1 6 0.0 2 0.3 19 0.4 25 0.7 42 8.4 514 July 2000 - June 2001 % ‘000 0.0 3 0.1 4 0.2 14 0.4 24 0.6 36 8.6527

72. Media International Gauteng Radio Shares Ave Mon-Fri - Time Listened % Gross ¼ hours

73. Media International Listenership by AGE in Gauteng - 1

74. Media International Listenership by AGE in Gauteng - 1

75. Media International Listenership by AGE in Gauteng - 2

76. Media International Listenership by AGE in Gauteng - 2

77. Media International Listenership by LSM in Gauteng - 1

78. Media International Listenership by LSM in Gauteng - 1

79. Media International Listenership by LSM in Gauteng - 1

80. Media International Listenership by LSM in Gauteng - 2

81. Media International Listenership by LSM in Gauteng - 2

82. Media International Listenership by LSM in Gauteng - 2

83. Media International Average Mon-Fri Radio Listening in Soweto - 1

84. Media International Average Mon-Fri Radio Listening in Soweto - 2

85. Media International ¼ Hour Radio - Gauteng Mon-Fri Percentage % Time of Day Drive time PLACE OF LISTENING

86. Media International A.M. Drive Time (6am -9am) - Gauteng Where listened 5fm94.7 Highveld Stereo % Gross ¼ hours - Ave Mon - Fri

87. Media International P.M. Drive Time (4pm-6pm) - Gauteng Where listened 5fm94.7 Highveld Stereo % Gross ¼ hours - Ave Mon - Fri

88. Media International Favourite Radio Stations - Gauteng - 1

89. Media International Favourite Radio Station - Gauteng - 2

90. Media International Good News Community Radio (E,A,Z,G) Highway Radio (E,Z) Radio Khwezi (E,A,Z,G) Radio Maritzburg (E,Z) Radio Phoenix (E,H,Ta,Te,U,Gu) Total Community - KZN Community Stations - Past 7 Days KwaZulu-Natal Jul 1999 - Jun 2000 % 0.2 1.3 1.9 1.4 1.7 8.0 Jan 2000 - Dec 2000 % ‘000 0.2 12 1.3 77 2.2 127 1.4 80 1.5 86 7.8 451 July 2000 - June 2001 % ‘000 0.3 15 1.4 82 1.4 86 1.1 63 0.9 55 5.5 330 Significant decrease

91. Media International KwaZulu-Natal Radio Shares Ave M-F - Time Listened % Gross ¼ hours

92. Media International Listenership by LSM in KwaZulu-Natal

93. Media International Listenership by LSM in KwaZulu-Natal

94. Media International RadioTrends Western Cape

95. Media International Radio Listening - Western Cape 2 0451 8191 663‘000s

96. Media International Stations in area : 28 Ave per listener per week: number of stations: 1.80 number of days: 5.54 number of hours: 23.35 (Previously 22.35) WESTERN CAPE RADIO

97. Media International Ave Mon - Fri Listening - Western Cape - 1 151776350379‘000s429163

98. Media International Ave Mon - Fri Listening - Western Cape - 2 13734462114‘000s298344

99. Media International Radio 7FM (E,A,X,SS,G) (Afr,Col) 786/Voice (E,A,U,X,Ar) Bush Radio (E,A,X) Fine Music Radio (FMR) (E,A) Radio Helderberg (E,A) Matie FM Stereo 92.6 (E,A,X) Jul 1999 - Jun 2000 % 0.9 4.1 1.4 1.1 0.4 0.5 Jan 2000 - Jun 2000 %‘000 1.1 30 3.8108 1.1 32 0.6 16 0.4 12 July 2000 - June 2001 % ‘000 1.8 52 4.1117 1.1 32 1.2 33 0.6 18 0.3 10 Community Stations - Past 7 Days - W. Cape - 1 Significant increase

100. Media International Suid-Kaap Stereo (E,A,X) Tygerberg/CCFM (E,A,X) UCT Radio (E) Radio Zibonele (X) Total Community - W. Cape Community Stations - Past 7 Days - W. Cape - 2 Jul 1999 - Jun 2000 % 1.9 6.7 0.3 2.8 21.7 Jan 2000 - Jun 2000 % ‘000 2.0 55 7.1199 0.2 7 2.0 55 21.2597 July 2000 - June 2001 % ‘000 1.3 38 7.2207 0.3 8 1.5 44 20.8595

101. Media International Average Mon-Fri Radio Listening in Cape Town South West - 1

102. Media International Favourite Radio Stations - Western Cape - 1

103. Media International Favourite Radio Station - Western Cape - 2

104. Media International TV Trends

105. Media International Ave Mon - Fri Viewing - Adults 2896834 8451 93413 849‘000s6 4594 466 Note: Terrestrial + Satellite audiences are combined here

106. Media International Saturday Viewing - Adults 290 7455 1521 87511 654‘000s7 4872 801 Note: Terrestrial + Satellite audiences are combined here

107. Media International Sunday Viewing - Adults 343 6724 2952 30410 969‘000s7 1973 120 Note: Terrestrial + Satellite audiences are combined here

108. Media International DStv Channels - Past 7 days Adults - 1

109. Media International DStv Channels - Past 7 days Adults - 2

110. Media International Television Shares - Ave Mon - Fri Time Viewed Note: Satellite viewing of terrestrial TV channels has been taken out of DStv % Gross ¼ hours

111. Media International Radio trends since 1998

112. Media International GHFM - Trends

113. Media International East Coast Radio - Trends

114. Media International Metro fm - Trends

115. Media International Lesedi FM - Trends

116. Media International To sum up: SAARF measures audiences * for many platforms * for many media enterprise * for many programmes. According to consumption/exposure Correlated to social strata, etc.