1. AAL JP side event of the Brussels Open Days How to move towards a more Consumer oriented AAL market October 8th 2014 - 13.00 - 17.00 h. Science 14 Atrium | 14b Rue de la Science – 1050 Brussels

2. Programme (I) 13.00 h. Moderator Shabs Rajasekharan, director at Smarter Futures (Spain) and coordinator Action Group C2 of EIP AHA Welcome and overview of the afternoon. 13.10 h. Karina Marcus, director of AAL Joint Programme Introduction of the Ambient Assisted Living Joint Programme. Which actions take place from the AAL JP to stimulate the AAL Market and uptake of innovative solutions? 13.25 h. Frank Verbeek, managing director Gociety (Noord-Brabant, NL) Good practice business model presentation GoLivePhone® and GoLiveAssist® 13.40 h. Serge Smidtas PhD, President, Camera-Contact and partner of the AAL project MEDIATE Testimony from usage of the VisAge ICT platform of services that connects elders with social and health carers, families, territorial collectivities, shops and researchers. 13.55 h. Saied Tazari, REAAL project and Fraunhofer IGD (Germany) Collaboration between industries.

3. Programme (II) 14.10 h. Jon Dawson, MiDallas, coordinator EIP AHA C2 Action Group and Coral (Liverpool,UK) Activities to develop a more consumer oriented market and focus and lessons learned of the MiDallas programme. 14.25 h. Anders Carlsson, Process manager at New Tools for Health (Sweden), ENGAGED and Coral Collaboration of the demand side with industry to achieve future proof business models. 14.40 h. Panel discussion How to move forward from a Business-to- Business oriented AAL market to a more Business to Consumer oriented AAL market? Panel: Karina Marcus, Saied Tazari, Mariëlle Swinkels and Anders Carlsson Moderator: Shabs Rajasekharan

4. 15.15: Network break

5. 15.45: Optional programme Optional and additional programme for those participants ready to go in depth in three parallel interactive sub sessions. People value as driver for new business models. Dick van Dijk, Paulien Melis and Helma van Rijn of WAAG Society (NL) will explain and apply the business and people value canvas in all three sessions as an instrument. Table 1: Anders Carlsson from Norrkoping, East Sweden is the moderator and Helmi Ben Hmida from Fraunhofer IGD is the rapporteur. Table 2: Jon Dawson is the moderator and Ilenia Gheno from AGE Platform is the rapporteur. Table 3: Shabs Rajasekharan is the moderator of this session and Mariëlle Swinkels is the rapporteur. 17.00 h. Closure and network drink.

6. Towards a consumer oriented market AAL products and services for the ageing population I want to choose my products and services I’ve had enough of this fragmented system, I’m going to face the customer head on…

7. Products & Services: Products and services Where can I find these solutions? Where/how do I sell my product?

8. Products and services for health & well-being Channels of distribution Can I buy my solution on the apple store without consulting my doctor? Will my insurance cover the cost of my solution? Can I buy my solution on the apple store without consulting my doctor? Will my insurance cover the cost of my solution? How will this affect my business model? What strategy should my company adopt when working with big fish? How will this affect my business model? What strategy should my company adopt when working with big fish?

9. Products and services for health & well-being value Pay for outcome How do I ensure the right outcome for my consumer?

10. Products and services for health & well-being Key elements to adding Value Pay for outcome And which outcome do I focus on?

11. For discussion… What are the critical success factor to deploy innovative AAL solutions and to come to a successful business model? How does a more consumer-oriented market contribute to wide scale deployment? How does this influence the more regulated existing health market (procurement)? How can the existing health market be linked to a more consumer oriented market? What do entrepreneurs have to know and to do come to a successful business model to take care that their innovations enter the market? How regional governments can contribute to the deployment of solutions?