1. NIKE
Emma Špoljar, 3.b

2. What is it?
A major publicly traded sportswear and equipment supplier based in the United States.
Beaverton, Oregon-part of the Portland metropolitan area.
The world’s leading supplier pf athletic shoes, a major manufacturer of sports equipment

3. When and where did it all start?
January 25, 1964 as Blue Ribbon Sports
Bill Bowerman, Philip Knight
1966-first retail store, Pico Boulevard in Santa Monica, California
‘’Just do it’’, the Swoosh logo1971, Carolyn Davidson
Nike, in 1978

4. Products
Nike Golf, Nike Pro, Nike+, Air Jordan, Nike skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse
Shoes, jerseys, shorts… for a wide range of sports; track&field, baseball, basketball, tennis etc.
Youth culture-urban fashion clothing

5. Problemshuman right concerns
critical coverage of the poor working conditions,
exploitation of cheap overseas labor employed Naomi Klein: ‘’No logo’’, Michael Moore’s documentaires
Child labor
Tried to stop/reduce it, companies in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used…

6. More problems-negative impact to the environment
-Consistently growing textile industry!
-New England-based environmental organisation Clean Air-Cool Planet
-Reuse-A-Shoe (1993, Nike’s longest-running programme that benefits both the environment and the community)

7. Viri: http://en.wikipedia.org/wiki/Nike,_Inc.