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The extrinsic and intrinsic conception of Bulgarians in Canada as reflected in Bulgarian Canadian media Andrei Andreev Diana Yankova New Bulgarian University
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Major newspapers published in Canada for Bulgarians Bulgarian Horizons (Toronto) Forum (Montreal) BCSBC Newsletter (Vancouver) Flame (Toronto)
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Bulgarian Horizons established December 1999 biweekly circulation 2,500/4,500 distribution MTV
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Analysis - interview with the editor of Bulgarian Horizons - study of changes through the years in topic selection and content structuring - survey with Bulgarian Canadians
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Conceptual framework as conceived by the editor “Canadian newspaper in Bulgarian” for both old immigrants and newcomers three foci -community events in Canada -integration guidelines -news from the home country
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1999-2002 8 pages front page: -success stories of Bulgarians in Canada -major events in Bulgaria; traditions and customs sections: Bulgaria, Society, Annals, Culture, Classifieds, Sport, Entertainment local news: little, mainly on immigration topics international news: almost none
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2003 - 2006 12 pages new section World (international events and political analyses) stronger local focus: news, advice, customs excerpts from Bulgarian literary classics
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2006 - present colour pages new section: Bulgarians abroad new section: News in Brief (in English)
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Survey 25 % read Canada-based Bulgarian newspapers 70% have read such papers only on isolated instances in the past only two people read them on a regular basis one did not even know of their existence
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Conclusions `Bulgarian Horizons’ et al: aim to provide Bulgarians in Canada with information tailored to their perceived community needs seek to preserve the sense of Bulgarian belonging and inspire patriotic pride
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Conclusions cont’d But: few Bulgarians resort to information via any community-based and targeted publication, due to: provincial affiliation time factor age group role of other media in ethnic communities Bulgarian closet mentality (?)
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