1. 5 th Annual Conference on Technology & Standards April 28 – 30, 2008 Hyatt Regency Washington on Capitol Hill www.PESC.org Web Tools A Business Perspective Tim Bornholtz

2. 5 th Annual Conference on Technology & Standards 1.Use the web in your business 2.??? 3.Profit

3. 5 th Annual Conference on Technology & Standards Profitability Reduce expenses –More efficient –Reduce variable expenses Increase revenue

4. 5 th Annual Conference on Technology & Standards Web 2.0

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7. 5 th Annual Conference on Technology & Standards RSS Feeds Simple XML format Frequently updated

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12. 5 th Annual Conference on Technology & Standards Google Reader http://google.com/reader

13. 5 th Annual Conference on Technology & Standards Shared Calendars

14. 5 th Annual Conference on Technology & Standards Your customers don’t care about your website But they do care about your data

15. 5 th Annual Conference on Technology & Standards Blogs Virtually free to start Encourage two way communication Be sure to separate your personal life from your work life Chances are, if you work in a large organization there is already at least one blog about your company. It may as well deliver a positive message

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18. 5 th Annual Conference on Technology & Standards Do you have existing videos that can be posted Keep videos short Youtube handles all of the technology for you. No need to open firewalls or install additional servers Youtube

19. 5 th Annual Conference on Technology & Standards Contacting Users Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone. http://www.forrester.com/Research/Document/Excerpt/0,7211,45583,00.html

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21. 5 th Annual Conference on Technology & Standards Don’t abandon current marketing strategies But using these tools cost very little and can have great rewards –Track startup costs and time –Track ongoing costs and time

22. 5 th Annual Conference on Technology & Standards Questions Tim Bornholtz tim@bornholtz.com http://www.bornholtz.com (540) 446-8404