1. LEADERSHIP AND PERSUASIVENESS Analyzing Rhetoric during GE2011 1

2. 3 Broad Rhetorical Styles Ethos is appeal based on the character and credibility of the speaker (E.g. vote for me because I’m from Ox-bridge) Logos is appeal based on logic or reason (E.g. vote for me because my policies are sound) Pathos is appeal based on emotion (E.g. vote for me because you want the best for your family) 2

3. INSTRUCTIONS Task A (slides 5-7) – Scour the net for an example of EACH rhetorical style (ethos, logos and pathos) by any party/speaker and edit slides 5 to 7 – The rhetorical style can be either persuasive (i.e. vote for me) or dissuasive (i.e. don’t vote for the enemy) Task B (slide 8) – Which rhetorical style is most ‘persuasive’ to your group? Why? – What style is most important for a leader? Why? Task C: Send PowerPoint to derekfcw@hotmail.com or pass it to me by thumb-drive. Get ready to present.derekfcw@hotmail.com 3

4. Helpful Links http://www.ge.sg http://theonlinecitizen.com/ http://www.temasekreview.net/category/ge/ http://www.sgpolitics.net/ http://www.razor.tv/site/servlet/segment/main http://www.youtube.com/user/154media Google the party websites (PAP, WP, NSP, SDP, SPP, SDA, RP) or videos on YouTube If watching videos, USE HEADPHONES 4

5. TASK A: Example of ETHOS Describe example or paste direct comment Explain how it appeals to person 5

6. TASK A: Example of LOGOS Describe example or paste direct comment Explain how it appeals to logic 6

7. TASK A: Example of PATHOS Describe example or paste direct comment Explain how it appeals to emotion 7

8. TASK B: EVALUATION Which rhetorical style is most ‘persuasive’ to your group? Why? What style is most important for a leader? Why? Which style is most apt for GP essay writing? Why? 8