1. Today we will: Be introduced to the goals and assignments of Unit 2; Watch and begin analyzing public speeches; Think about the most effective rhetorical strategies of persuasion. Please put your unit projects on my desk.

2. Have you met Phil Davison? http://www.youtube.com/watch?v=IMgyi57s-A4 Why is the person giving the speech? Who is his audience and how large is this audience? What does the speaker talk about in the beginning, main part, and at the end of the speech? How does he interact with the audience? What can you say about his posture and gestures? Are there any mannerisms you noticed? How do you feel about the speech? Are you convinced? Is he a good speaker?

3. Unit 2 Calendar MONWEDTHUFRI Week 6Intro Unit 2 TODAY Preparing Materials for Feeder 2.1 Draft Workshop Feeder 2.1 Week 7Feeder 2. 1 DUE Presentation by Will Bosley, MRC Topic: Production Process (Murphey 105, 9am) Presentation by Will Bosley, cont’d Topic: Visual Storytelling (Murphey 105, 9am) Mandatory Group Conferences (Swain 212, sign-up sheet this week) Draft Workshop Feeder 2.2

4. Strategies of Political Speech 1.Go to Post Your Work > Week 6 > Rhetorical Strategies for Persuasion Exercise > Your Group 2.Watch your video and answer the questions below the link. 3.Post your answers as a group response to the site. Don’t get angry!

5. Logos appeal to reason  relies on logic Inductive reasoning (from specific to general) Fair trade agreements have raised the quality of life for coffee producers, so fair trade agreements could be used to help other farmers as well. Deductive reasoning (from general to specific) Genetically modified seeds have caused poverty, hunger, and a decline in bio-diversity everywhere they have been introduced, so there is no reason the same thing will not occur when genetically modified corn seeds are introduced in Mexico.

6. Ethos Describes the character, credibility, or reliability of the writer Use of credible sources to build an argument Respect towards readers (anticipates opposition) and establishing common ground with them (shared values and beliefs)  creation of relationship based on trust Intuitive organization of argument Avoiding factual or grammatical errors

7. Pathos Emotional appeal  describes how the writer/speaker caters to an audience's needs, values, and emotional sensibilities (can also be manipulative) Sources such as interviews, individual stories, anecdotes  painting a more legitimate and moving picture Should not distract from main argument and should not frighten the audience or misrepresent facts.

8. Homework for Wednesday 1.Find a PSA online. 2.Analyze it in terms of its rhetorical situation. Questions on class website. Post your answers along with your link. Be ready to talk about your PSA in depth. 3.Begin reading chapter 8 on Rhetorical Analysis in How to Write Anything (pp. 222-50). Make sure to finish it by Friday.