1. Promoting Horses In Ontario Melissa Monardo Ontario Trailhead Conference 2010 Monday June 21, 2010

2. Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo Agenda Benefits of Horseback Riding Horseback Riding in Ontario Horse Week & Toronto Horse Day

3. Horses Are Good For You Riding Makes You Sweat Improved balance and muscle strength Improved coordination and faster reflexes Improved respiration and circulation Riding Makes You Think Improved attention and concentration Improved sequencing and planning skills Improved judgment and critical thinking skills Riding Makes You Feel Good Improved self-confidence Improved risk-taking abilities Development of patience Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo

4. Horses in Ontario Horseback Riding is Accessible in Ontario Estimated number of horses in Ontario – 380,000 Estimated number of horse stables in Ontario – 12,400 Estimated number of certified coaches/instructors – 1,500 Estimated number of riders/drivers in Ontario - 42,000 The Ontario Equestrian Federation represents more than 19,000 members – 40% are competitive and 60% ride recreationally Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo Ontario is the 4 th largest horse industry in North America

5. Horse Week in Canada Create Awareness Promote economic impact and significance of Canadian horse industry Endorse horse welfare Promote the variety of breeds and disciplines Educate the General Public Identify the benefits that horses and riding provide Teach the importance of safety around horses Recognize the importance of recognized stables and certified coaches Increase Participation Encourage and increase the practice of equestrian sport and activity Position PSO as gateway to the practice of equestrian sport Increase PSO and NSO memberships Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo

6. Toronto Horse Day A FREE opportunity for people of all ages to learn the basics of horsemanship through a fun and interactive program. Held at the Horse Palace Exhibition Place, Toronto ON. In collaboration with the following industry partners: Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo

7. Toronto Horse Day Educational stations Grooming Tack Horse Health/Vet Safety Nutrition Farrier Toronto Mounted Police Careers Breeds & Disciplines Riding Lessons & Stables Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo

8. Horse Demonstrations Reining Jumping Dressage Pleasure Driving Combined Driving Toronto Mounted Police Gaited Horses Various Breeds Toronto Horse Day Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo

9. Toronto Horse Day Budget Cost less than $1,800 to run Toronto Horse Day Marketing Television Coverage Media Release via CNW Online Event Listings Blogs Social Media – Facebook, Twitter, Barnmice Attendance We have welcomed more than 1,500 people to Toronto Horse Day over the past two events Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo

10. Questions? Please Contact Me! Melissa Monardo, Marketing Manager Ontario Equestrian Federation marketing@horse.on.ca 1-877-441 -7112 ext. 17 Promoting Horses In Ontario Trailhead Ontario Conference 2010 Melissa Monardo The Ontario Equestrian Federation is the umbrella organization committed to equine welfare and providing leadership and support to the individuals, associations and industries in Ontario’s horse community