1. © The Prince’s Youth Business International, 2013 Communication & Strategies John Cull

2. © The Prince’s Youth Business International, 2013 Themes How we work What is business mentoring Stages of the relationship Communication essentials

3. © The Prince’s Youth Business International, 2013

4. How we work …

5. © The Prince’s Youth Business International, 2013 “Mentoring is a practical approach to help young entrepreneurs develop their abilities and insights as they start and grow their own businesses” - YBI definition

6. © The Prince’s Youth Business International, 2013

7. Empowerment vs. Dependence (1) Parent Mode “You should do it this way” P A C A C P “OK – thanks” Parent Adult Child

8. © The Prince’s Youth Business International, 2013 Empowerment vs. Dependence (2) Adult Mode P A C A C P “What challenges are you facing right now?” “Well, the ‘big’ one is how to get new customers” Adult

9. © The Prince’s Youth Business International, 2013 Benefits of having a Mentor Support the entrepreneur to achieve their objectives Share their business knowledge and expertise (for free!) Provide encouragement and support especially when the going gets tough Help to work out creative and innovative solutions Challenge and expand beliefs of what is possible Help the entrepreneur become more focused and productive Signpost to other ‘experts’

10. © The Prince’s Youth Business International, 2013 “The profile of mentoring and its benefits should be raised. We think that a lot of businesses don’t understand how mentoring works and don’t realise it is about guidance and support. It’s definitely not someone telling you how to run your business.” - YBI Entrepreneur

11. © The Prince’s Youth Business International, 2013 Mentoring is: One-to-one Confidential Trusting and supportive Developmental Building capacity and skills Focused on the individual Forming a partnership/a friendship A mutual learning experience Building self reliance

12. © The Prince’s Youth Business International, 2013 Mentoring isn’t: Direct sponsorship A conflict of interest Being secretive Too task focused Doing it for the mentee/giving the answers Getting stuck in the details Offering protection

13. © The Prince’s Youth Business International, 2013 Stages in the Mentoring Relationship Establi shing the relation ship: Get to know each other and agree to the ground rules Maintaini ng the relations hip: Explore goals, identify challenge s and find solutions Ending the relations hip: Establish independ ence and develop self- reliance

14. © The Prince’s Youth Business International, 2013 Key Skill is to LISTEN Look Interested Inquire with questions Stay alert Test your understanding Empathise Neutralise your feelings

15. © The Prince’s Youth Business International, 2013 Listening Exercise For the purpose of this exercise, you must listen to your partner for two minutes talking about what they like to do outside work. Rule! You can only ask open questions …

16. © The Prince’s Youth Business International, 2013 Open Questions How……..? Where….? What…….? Who………? When…..? Tell me………? Explain..? Describe…….? Why………?

17. © The Prince’s Youth Business International, 2013 Question Types Open: “Tell me what you would like to talk about today?” Closed: “Are you ready to sum up the main action points”? Leading: “You will be working on your business plan, won’t you?” Limiting: “When would you prefer to meet – mornings or afternoons?” Beware of multiple questions!

18. © The Prince’s Youth Business International, 2013 Key Skill is to LISTEN Look Interested Inquire with questions Stay alert Test understanding Empathise Neutralise your feelings

19. © The Prince’s Youth Business International, 2013 THE CORE RELATIONSHIP Mentoring Manager MentorMentee

20. © The Prince’s Youth Business International, 2013 Time for Q & A

21. © The Prince’s Youth Business International, 2013 Themes How we work What is business mentoring Stages of the relationship Communication essentials

22. © The Prince’s Youth Business International, 2013 “If I had not been provided with a mentor, I would not have made some of the better business choices because I wouldn't have known any better.” Mentee, Barbados Youth Business Trust

23. © The Prince’s Youth Business International, 2013