1. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. 1

2. Cisco Confidential 2 Cisco Prime ™ Overview Cisco ® Prime Collaboration For More Information Management Challenges Solution Overview –Assurance –Provisioning –Advanced Reporting Demo Sales Information: Licensing, Positioning, Pricing, Competitive Landscape

3. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Efficient management with an optimized user experienceEfficient management with an optimized user experience Integrated workflows and best practices for faster operationsIntegrated workflows and best practices for faster operations Improved delivery and predictability of servicesImproved delivery and predictability of services The Cisco Advantage: Achieving unparalleled time-to-value for Cisco equipment and technologiesThe Cisco Advantage: Achieving unparalleled time-to-value for Cisco equipment and technologies Simplified Automated Integrated best practices PrimeInfrastructure Prime Collaboration DataCenter Infrastructure Services Applications Complete Management Approach

4. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Siloed, non-integrated, and complex management products Network operators under increasing pressure to reduce operating expenses Inadequate tools and minimal IT staff to rapidly provision new users accurately Need to avoid expensive and time-consuming system and service outages, and minimize service degradation Need to ensure superior end-user experience

5. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Yesterday Today Provisioning Manager Simplified Deployment and Configuration Operations Manager Continuous Monitoring and Fault Management Service Statistics Manager Historical Reporting, Capacity Planning and Trending Service Monitor Real Time Voice Quality Monitoring and Alerting Collaboration Manager Real-time session level management Prime Collaboration Common experience and integrated lifecycle management Common experience and integrated lifecycle management Common experience and integrated lifecycle management Common experience and integrated lifecycle management (PM) Design Deploy Analyze Operate

6. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 One system manages Cisco ® Unified Communications and TelePresence networks Provisioning, assurance, and advanced reporting* offered in a single, integrated product Reduces management complexity and total cost of ownership Speeds site rollouts and reduces time required to add and change users and services Ensures high quality of service and timely issue resolution for a superior end-user experience * Advanced reporting will be available in Cisco Prime™ Collaboration in June 2013

7. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Assurance Continuous monitoring and diagnostics Advanced Reporting* Long term trending and analytics Provisioning Simplified deployment and configuration

8. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Accelerates Unified Communications site rollouts and dramatically reduces time to perform user moves, adds, changes, and deletions (MACD) Removes complexity to speed delegation to help desk personnel, lowering operating expenses Provisioning Helps ensure reliable service delivery through proactive fault detection and rapid isolation using purpose-built diagnostic tools Expedites operator resolution of service quality issues before impacting end users Assurance Enables administrators to analyze trends for capacity planning, resource optimization, and quality of service Quickly determines the success of advanced collaboration technology adoption influencing future investment decisions Advanced Reporting* Long-term trending and analytics Assurance Continuous monitoring and diagnostics Simplified deployment and configuration Provisioning * Advanced reporting will be available in Cisco Prime™ Collaboration in June 2013

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10. Cisco Confidential 10 Accelerated site rollouts and reduction in time required to add users Delegation of moves, adds, and changes to help desk personnel Lowering of training requirements through single user interface for call control, messaging, and presence Reduced deployment and operating costs through: Fine-grained, role-based access control Tracking and auditing of all activity for improved accountability and troubleshooting Improved operational consistency and control: CUCM Interfaces Cisco Unified Communications Manager cluster Cisco Unity Connect voicemail Cisco Presence Cisco Unified Communications Manager Express, Cisco Unity Express Unity Connect Interfaces Cisco IOS ® CME and CUE Interfaces Cisco ® Presences Interfaces Unity ® Interfaces Request for Services Service Active Before Cisco Prime Collaboration Provisioning With Cisco Prime Collaboration Provisioning

11. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Single interface for provisioning of users and their voice services Policy-based automation to align with enterprise rules, workflow, and delegation Scheduled scripts with templates for bulk provisioning Tracking of all changes for expedited auditing and troubleshooting Northbound workflow API for workflow automation User self-care to allow preference settings (e.g., user name and password)

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13. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Service quality issues are isolated before users are impacted System and service outages are minimized Greater end-user satisfaction System proactively notifies operators of issues and facilitates rapid resolution of problems Intuitive GUI and simplified operator task flows promote ease of use Increased IT staff productivity Solution helps optimize utilization of critical collaboration infrastructure and resources Rapid isolation of performance issues and accelerated troubleshooting reduce mean time to repair (MTTR) Reduced operating expenses Unified CommunicationsCustomer Collaboration Collaboration ApplicationsTelepresence

14. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Single pane of glass for the entire collaboration network Single repository for all collaboration inventory Voice and video management View network status at a glance Quickly identify potential problems Instantly access troubleshooting tools Dashboard summary Facilitates event notification reduction Email and SNMP forwarding Alarm correlation Simulate traffic Test circuits and end points Proactive troubleshooting

15. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Phones, servers, and infrastructure Cluster-level groupings Full voice network view KPI grouped by device type Multiple statistic overlay graphs Diagnostic portal Run both real-time and scheduled tests Check for dial tone, registration, and end-to-end communication Test links with IPSLA to isolate jitter and packet loss Verify emergency calling and phone features are working Diagnostic testing

16. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 View all sessions – scheduled, completed, or in progress Rapidly isolate problems to the network or endpoint Identify latency, jitter, and packet loss End-to-end monitoring View end-to-end video session paths over Cisco ® and third-party devices On Cisco routers, view CPU, memory, and interface statistics to locate bottlenecks in the network On Cisco Medianet routers, view jitter and packet loss statistics and DSCP information to pinpoint hot spots affecting session quality Real-time diagnostics

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18. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Helps operators address and prevent service degradation through issue tracking and visualization of network trends Superior quality of experience for end users Helps administrators to plan for growth Identifies over- and under-utilized resources Helps inform future investment decisions based on user preference Optimized network design Easy-to-use reports for CIOs and IT planners Automated report scheduling and generation Easy customization to meet unique business needs Fast actionable information

19. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Technology absorption measurements Asset usage pattern and cost tracking Collaboration deployment analysis Resource utilization trends Traffic analysis Capacity planning On-screen and exportable reports Off-the-shelf as well as customizable reports 1 year history retention for longer term trends Ease of use Service usage and user experience analysis Dialed number analysis Service quality trends

20. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Simplifies installation and removes application dependenciesSimplifies installation and removes application dependencies Reduces complexity and errors and accelerates deploymentReduces complexity and errors and accelerates deployment Includes OS, application, and database in a single installable image Provides flexibility: Install on hardware platform or appliance of your choice

21. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Professional VODs that show how to install and deploy http://www.cisco.com/web/learning/le31/le46/nmtg_trai ning/vods/pc/pc90/PrimeCollabTraining.htm Technical Training Basic and Advanced services packages are available Implementation Services 24-hour, follow-the-sun worldwide support Support

22. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Reduce complexity and costs Monitor and test the entire voice and video network from a single product Provision new phone users efficiently Accelerate provisioning and delegate user MACD administration with control Pro-actively identify and resolve network problems Maintain the highest quality of service possible Minimize impact to services and end users Inventory all network assets Keep real-time records for location, licensing, and version information Historical Reporting – coming June 2013 Track resource and application usage over time to audit the deployment and plan for change optimally Identify service-impacting and user trends before they affect the user experience or the business

23. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 http://www.cisco.com/go/primecollaboration Cisco Prime ™ Collaboration Website http://www.cisco.com/go/prime Cisco ® Prime Website ask-primecollab@cisco.com For additional information, please contact:

25. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 The Cisco Advantage: Achieving unparalleled time-to-value for Cisco equipment and technologies Out-of-the-box statistics summary views display the top N measurements to quickly prioritize areas for attention Customizable, summary view dashlets stored for each operator preference Troubleshooting workflows are based on Cisco ® best practices and significantly reduce problem isolation times Device-specific diagnostic portals automatically group the primary performance indicators needed for deep analysis IPSLA and Medianet embedded in Cisco devices provide the instrumentation to quickly isolate network impairments Cisco Prime™ Collaboration supports each new Cisco Unified Communications release within a month Application Program Interfaces (APIs) allow easy integration with existing OSS Why Cisco?

26. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26 Advanced Reporting (Available June 2013) Assurance Order by selecting the feature (Provisioning or Assurance) Pricing is based on endpoint type and quantity Licenses are stackable for later additions Subscription service (PASS) provides for major upgrades on an annual basis Provisioning

27. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27 Cisco Prime Collaboration 9.0 licensing is based on endpoint count and value. o For Provisioning, all phones are managed and counted individually. o For Assurance, endpoints are categorized as follows: —Mass Endpoints —Midrange Endpoints —Hi End Single-Codec Endpoints —Multi-Codec Endpoints Service infrastructure devices (call control, conferencing devices, etc.) are included. Pricing is dependent on the PASS contract length o ESW is required for any PASS order. o PASS is optional Cisco 1040 Sensors may also be ordered and are a recommended Assurance option for voice networks.

29. C97-716295-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29 Prime Assured Subscription Service (PASS) ‒ Modeled after UCSS ‒ Provides the pre-purchase for major upgrades ‒ 1, 2, 3 and 5 year available ‒ PASS options are presented during ordering configuration on the Ordering Tool or CCW ‒ ESW is now used exclusively instead of SAS for all Cisco Prime Collaboration, regardless of the PASS option. Upgrades ‒ Cisco Prime Collaboration upgrades may still be purchased without PASS Upgrades from OM/SM 2.x are priced at 50% of list Upgrades from OM/SM 8.x/9.x are priced at 30% of list Upgrades from PM 2.x/8.x/9.x are priced at 30% of list ‒ PASS may be used to obtain a UCMS or CM upgrade Part numbers are in the OG for upgrading from each legacy revision that automatically applies the correct PASS to cover the upgrade

30. Thank you.