1. HONDA Kasey, Aimee, and Shailoh November 22, 2006 Rolf Butz Dickinson State University

2. Overview History of Honda History of Honda Global Operations Global Operations Competitors Competitors Industry Analysis Industry Analysis Future Trends/Global Issues Future Trends/Global Issues Recommendations Recommendations

3. History of Honda When was Honda established When was Honda established Who founded Honda Who founded Honda Where Honda became International Where Honda became International When Honda became International When Honda became International Types of automobiles made Types of automobiles made When they were made When they were made

4. Honda Unit Sales Honda World

5. Cars, Trucks, and SUV’s

6. Most Expensive Vehicle to Insure #7- Honda S2000 #7- Honda S2000 #8- Acura RSX #8- Acura RSX

7. Global Operations Japan Japan North and Central America North and Central America Europe, Middle East, and Africa Europe, Middle East, and Africa Asia and Oceania Asia and Oceania South America South America China China

8. Competitors Toyota Toyota Nissan Nissan Ford Ford General Motors General Motors DaimlerChrysler DaimlerChrysler

9. Industry Analysis Competitor Finances Competitor Finances Honda Analysis Chart Honda Analysis Chart Honda vs. Toyota Analysis Chart Honda vs. Toyota Analysis Chart

10. Key Financials for Competitor Comparison Honda ToyotaNissanFordGeneral Motors Daimler Chrysler Fiscal Year-EndMarch (2006) December (2005) March (2006) Sales (mil.)$84,218.0$179,083.0$80,583.7$177,089.0$192,604.0$177,394.7 1-Year Sales Growth4.7%3.7%15.0%3.2%(0.5%)(7.8%) Net Income (mil.)$5,074.8$11,681.0-$2,024.0($10,567.0)$3,370.8 1-Year Net Growth12.2%7.1%-(42.0%)-1.0% Employees137,827285,977183,256300,000335,000382,724 1-Year Employee Growth 4.7%7.6%48.2%(7.7%)3.4%(0.5%) Hoovers

11. Market Share J.D. Power and Associates

12. Honda Analysis Chart One Year

13. Honda vs. Toyota Analysis Chart Max Years

14. Future Trends/ Global Issues Hybrids Hybrids Next Generation FCX Hydrogen Fuel Cell Vehicle Next Generation FCX Hydrogen Fuel Cell Vehicle Expanding into other Countries Expanding into other Countries 800 million cars and light trucks on the road around the world. 800 million cars and light trucks on the road around the world. Asia #1 growth market Asia #1 growth market

15. Recommendations Expand to other industries besides engines and motors. Expand to other industries besides engines and motors. Buy out another company to expand profit margin. Buy out another company to expand profit margin. Invest in safety system such as OnStar or one of their own. Invest in safety system such as OnStar or one of their own. One Touch Open One Touch Open

16. Cool Honda Commercial Cool Honda Commercial