2. Cars and Economics Contemporary Paradigm of the Auto Industry Seongho Yoo presents…

3. Car Conglomerates

4. The Collapse of Big 3 & Why?  Cars from Ford, Chrysler and GM weren’t as good as their competitors’.  New rivals, such as Kia, entered the market.  Import-friendly areas added population, and sales grew faster than in domestic strongholds.  The market for Sport Utility Vehicles collapsed, hammering a profitable market the U.S. companies had counted on.

5. Trend in Car Sales  In Ohio, Ford sales fell 43% in 10 years, and GM sales fell 32%. Meanwhile, Honda sales jumped 45%, Toyota climbed 30% and Hyundai/Kia sales increased sevenfold.

6. Rankings at a Glance 5 Major Car Suppliers (2006) Manufacturers of Mass Production State Output (Percentage Increase) Japan11,480,000 (6.3% ∆) U.S.A.11,950,000 (-5.7%) China7,280,000 (27.6% ∆ ) Germany5,820,000 (-) South Korea3,940,000 (4.3% ∆) Rank2008 2009 1 st Quarter 1Toyota 2GMVolkswagen 3Renault-NissanGM 4VolkswagenRenault-Nissan 5Ford 6Hyundai-Kia

7. We are living in a Transitional Period Conventional A major factor of air pollution causing Global Warming Heavily dependant on gas price Hybrid Two power sources, internal combustion engine + electric motors Eco friendly and high fuel efficiency Green Car Includes electric cars, hydrogen cars, and cars propelled by water and air…

8. Conclusion; think about it.  Looking closely into the auto industry is a key to look at the overall economy.  The relation between politics & economy  Also the relation between Neoliberalism (FTA) & American failure