1. Case Analysis Guide MAN4720 Spring 2015

2. Presentation Assignments Day ClassNight ClassCases E-LEMON-ATORSSenergyVideo Concepts, Netflix FTWDOBISCostco, Google ExcelsiorDream TeamPanera, Apple

3. Case Analysis Presenting Team – Use separate slides for question and answers. Stay in time frame of case No outside research Financial analysis using existing data in case. –Don’t email me with statements like “The case doesn’t have financial information on….” –Do the best you can with existing information –Remember that a chart of data isn’t “analysis” –Cover the essentials in your financial analysis Liquidity, Profitability, Growth Dupont analysis Other oddities from a financial assessment Use the SPMR worksheet for each year, and attach it as an appendix. You need to also give an overall asessment – the “so what”.

4. Case Analysis (con’t) For written team assignments - I take off for each mis-spelling and grammatical error. –Use the writing lab if you have to –Have a friend read it –Have an enemy read it –Each paragraph should have a subject sentence and 3-4 supporting sentences. Run-on paragraphs will be counted as a grammatical mistake. No optimal page length – it varies by team/individual –More isn’t always better State the question, and then the answer. –Use whole paragraphs –I must be able to find each question I should not see the word “I” when you answer a question. –Unless you’re a Borg, “I” doesn’t mean more than one. –A Company is an “it”. You may bulletize ONLY the SWOT, but write complete sentences for each bullet. Do NOT bulletize anything else in the case study. No need to define terms/concepts from the book. You can assume I know what they mean.

5. Case Analysis (con’t) The recommendations portion of every case is weighted more than the other questions. –Integrate/apply the 10 areas of strategy execution covered in chapters 10-12 where appropriate. Integrating the 10 areas does NOT mean you should write “The Company needs to consider Building a Capable Organization” or “The Company needs to Marshall its Resources”. Pretend that you are a consultant, providing recommendations to the CEO. –If one of your recommendations is “hire a consultant”, I’ll blow a head gasket NO COVER PAGE, NO BINDER COVER –Put your name/team on the top of the paper and staple the paper together –No binder clips or clips –Forget the staple and you lose points! –Double Space or you lose points! –Late case submissions will not be graded as fairness to other students. Plan ahead. “traffic was bad”, “the printer didn’t work” and “the computer ate my file” are excuses for lack of planning.

6. MOAC Follow Syllabus assigned questions No page limit, no page length recommendation No outside research Anything more than 3 words copied from case should be quoted and referenced.

7. MOAC Questions from Syllabus Case Analysis Questions: 1.Conduct a PESTEL assessment for the Industry. 2.Describe the Major Driving Forces of the Industry. Provide an overall assessment of their combined impact on the industry. 3.Identify & assess the strengths of the Industry’s Competitive Forces and provide a summary of their impacts on current or potential industry participants. 4.Identify and describe the Key Success Factors for the Industry. Rank the key success factors in terms of importance. Assign and justify any weights to be used in a Competitive Strength Assessment 5.Using a Strategic Group Map(s) identify & discuss the major “players”, their strategies, and how the strategies differ. 6.Given your external situation analysis, is the Industry attractive? Why and/or why not? 7.Conduct an in-depth financial analysis with regards to profitability, liquidity, and growth, and then provide an assessment of the overall health of the firm’s finances. 8.Using tools such as value chain and/or resource based view identify the competencies and skills the firm has that provide the organization with a competitive advantage and summarize their impacts (Be Specific). 9.Conduct a SWOT analysis on the company and provide an overall assessment of the company’s financial health. 10.Assess the strength of the company relative to the other Industry participants using a Competitive Strength Assessment. (CSA) matrix. What conclusions can be made concerning the ability of the company to compete based upon your CSA matrix? 11.Identify the firm’s present mission and business model. Does the existing mission and business model fit with the market forces? What changes to either should be made? 12.Identify the firm’s present generic strategy. Does the present strategy fit with market forces? What supporting strategies does the firm use to compete? Has it been effective in establishing a sustainable competitive advantage? Why or Why not? 13.What are the strategic issues the firm must address to be competitive? 14. a)In your role as a consultant, what strategic changes would you recommend to the CEO to address the firm’s strategic issues? b)Use appropriate elements of the ten-part implementation model from Chapters 10-12 to briefly describe the actions necessary to implement the recommended strategy or strategies?

8. Turn it in MOAC due No Later Than 5:30 Wednesday 29 April I use to Turn-It-In to check for cheating/plagiarizing. Students must turn in a hard copy of their paper AND upload a copy of their Microsoft Word document to the drop box in eLearning. Name the file as follows: LASTNAME_FIRST NAME_(time of your class). Example: Name is Albert Einstein and he’s in my 2:30 section Einstein_Albert_230.doc