1. By: Kaitlyn Richardson Lee Brown Tony Losh

2. Strategic Planning - Involves adapting the resources of the firm to the opportunities and threats of an ever-changing retail environment.

3.  Strengths-  Advertising  Promotion sales Promotion sales  Customer service Customer service  Price competitive Price competitive  Weaknesses Weaknesses  Location Location  Accessibility (parking lots) Accessibility (parking lots) Opportunities  Expand overseas  Sustainability Threats  Foreign Competitors  Major Threats:  Dillards  J.C. Penny  Saks inc.

4.  Premiered in 2007 during the 59th Primetime Emmy Awards.  “With clever storytelling that puts iconic faces and personalities to the assorted collection of brands housed under our one big roof, the campaign unquestionably reinforces Macy’s epic heritage and relevance to our customer.”-Peter Sachse, president of Macy’s Corporate Marketing.

5.  Fundraising campaign that aims to feed 10 million people suffering from hunger.  To get involved the public may participate in three ways Host, Give and Shop.  Host-Friends and families across the country can host dinner parties from casual to formal, guests are suggested to make a donation to Feeding America.  Give-Donate $1 directly at any Macy’s register  Shop- Macy’s hosts a national Shop For A Cause day

6.  http://m80im.com/newsroom/2009/08/31/macys- come-together/ http://m80im.com/newsroom/2009/08/31/macys- come-together/  http://www.youtube.com/watch?v=1JGhFOaKC2A http://www.youtube.com/watch?v=1JGhFOaKC2A  http://www.youtube.com/watch?v=TB-CL1at514 http://www.youtube.com/watch?v=TB-CL1at514  http://www.glgroup.com/News/Macys--Celebrity-- Campaign--When-the-Merchandise-Is-Right-The- Comps-Will-Be-Beautiful-15801.html http://www.glgroup.com/News/Macys--Celebrity-- Campaign--When-the-Merchandise-Is-Right-The- Comps-Will-Be-Beautiful-15801.html