1. Your Goal and Our Mutual Objective Selling your Home … as quickly as possible ….for as much money as possible …..with the most favorable terms with as little stress and inconvenience to you. www.ronbolton.net

2. Professional Designations: Realtor® Education: Spring Hill College Family: Married for 23 years with a 16 year old son Hobbies: Motorcycles, Community Service, Travel Your REALTOR® Ron Bolton 251-721-5626 mobile 251-662-5660 office 1-866-677-2819 fax

3. About KELLER WILLIAMS® Realty Founded in Austin, Texas, on October 18, 1983. Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation. KELLER WILLIAMS® FACTS: “Most Innovative Real Estate Company”— Inman News. 2nd largest independent real estate franchise. 77,000+ real estate consultants. 724+ offices in the U.S. and Canada. 50 Major Markets. Excellence in real estate consultation training.

4. The KELLER WILLIAMS® Culture GOD ~ FAMILY ~ BUSINESS Win-Win —or no deal Integrity —do the right thing Commitment —in all things Communication —seek first to understand Creativity —ideas before results Customers— always come first Teamwork —together everyone achieves more Trust —starts with honesty Success—results through people Mark Willis President, Keller Williams Realty International

5. Factors that are important in selling homes Pricing of the Home Ease of Showing Condition of the Home Location of the Home Market Competition

6. IMPORTANCE OF INTELLIGENT PRICING

7. As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.

8. Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area. Competitive Market Analysis Recent Sales Current Listings = Competition Expired Listings = What has not sold

9. Today……. It takes more than a sign in the yard and a few ads to sell a house ! Did you know that homes that have been put into top showing condition, have been pre-inspected ( with repairs done ) and that are priced right at market value sell faster than other homes. When sellers take the necessary steps to get a home in selling condition and priced right, it will sell faster at a much higher price ….This means the winner will be the seller and not a BARGAIN hunting buyer.

10. So many times people as me how can you sell them when no one else can???? My answer is always this…. I don’t just stick a sign out in your front yard and hope someone else sells your home. …………I WORK MY LISTINGS!! My Powerful 7-Stage Real Estate Marketing Plan

11. 1. Market Analysis Thoroughly inspect your home and outline all the important features and upgrades. Determine the fair market Value of your property by doing a detailed written market analysis. Provide an estimate of selling expenses to show your net proceeds. Execute a listing agreement authorizing us to market your property 2. Property Enhancement Prepare with you a budget for enhancement of the home if needed. Recommend repairs, ideas, and improvements to sell at the highest price. Help with home staging if needed or wanted by owner With buyer feed back, suggest additional enhancements

12. Marketing Plan 3. Sales Program I make a list of all features and benefits of your home for all associates and clients. I take digital photos inside and outside pictures of your home. I Install a high-security, SUPRA lock box to facilitate showings. I submit your accurate property information to the Multiple Listing Service. I do formal presentations of your home at our weekly office meetings. I submit the listing to our outstanding KELLER WILLIAMS marketing dept., who directs it to “7” top realtor search engines websites. I provide different financing alternatives for the potential purchase of your home. I promote your property by networking with the top active sales agents in mobile. I promote your home where 7 out 10 buyers go first

13. Sales Program con’t Enhanced Internet Presence 7 out of 10 buyers look here first. The INTERNET I provide listing syndication to the top real estate websites.

15. 4. Communication Program Send you a copy or link to the MLS presentation for your approval E-mail you any links to Internet presentations Visit your home to check on showings and brochures E-mail or call you with feed back from other agents showings Have a weekly call to go over activity and review market conditions Constantly review our marketing strategy and adjust as needed to get your home sold 5. Structuring the Sale Carefully review and present all offers Qualify the prospective buyers ( see if able to qualify for home ) Prepare strong counter offer to create a solid transaction ( close on time ) Determine adequate deposit to solidify the transaction

16. KW 6. Transaction Management Manage the details with homeowner Termite and other inspections as needed for the transaction Oversee the loan approval process for on time closings Coordinate the appraisal process with buyers lender to help ensure proper value Order preliminary title report and review the condition of title Provide updated preliminary closing statements for your review 7. Service After the Sale Review the final closing statement to ensure accuracy Make sure you have your real estate transaction documents, this is a valuable reference for the future

17. Our Respective Duties Marketing Your Home Input your listing to MLS. Install nationally recognized sign. Provide information fliers. Pricing Guidance. Prepare Advertising. Give Feedback on showings. Review contracts and represent you in negotiations. Guidance in staging your property. Agent Complete all repairs and cleaning. “Stage” your home to be appealing. Hide valuables (also prescriptions). Keep marketing information out for prospective buyers. Call me if information is depleted. Leave premises for showings. Call me with any questions. Refer friends and acquaintances who might be interested in your property. Refuse to discuss terms with prospective buyers or their agents. Client

18. Re-Cap Define your goals, wants, needs and expectations of the process Determine the best price for what’s going on in the market right now Prepare your property so that it is in showing & selling condition Implement a proven marketing strategy Show your property – always keep it ready to show in 30 minutes Receive an offer Negotiate the sell if needed Have your house appraised and inspected Prepare for closing – when are you turning over the house to buyer Close

19. What You Do & Don’t Control Seller Controls: Property Condition Availability for Showing Price Home Warranty Seller Doesn’t Control: Competition Buyer’s or Seller’s Market Interest Rates When The Perfect Buyer Walks Thru Door

20. Test the Market

21. Selling Price Vs. Timing Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market. Dropping Your Price...Too Late Later, when you drop your price, your house is "old news." You will never be able to recapture that flurry of initial activity you would have had with a realistic price. Your house could take longer to sell. Even if you do successfully sell at an above market price, your buyer will need a mortgage. The mortgage lender requires an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the house won’t appraise. Your deal falls apart. Of course, you can always attempt to renegotiate the price, but only if the buyer is willing to listen. Your house could go "back on the market.“ Once your home sits on the market awhile, it is harder to get a good offer. Potential buyers will think you might be getting desperate, so they will make lower offers. By overpricing your home in the beginning, you could actually end up settling…… A lower price than you would have normally received

22. Preparing For The Offer ACCEPTANCE. Signed by all parties, dated, delivered…congratulations, you’re on your way to having your property sold! REJECTION. Unconditional…unfortunately, your home is still on the market. COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage. NO ACTION. Equals rejection. Your home is still on the market. In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received. Be offended by buyers who tour your property and don’t submit an offer.

23. BUYER SEES YOUR HOUSE SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE

24. Inspections Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

25. GETTING YOUR HOME READY CLEAN UP & DE-CLUTTER & CLEAN OUT! AMERICAN STORAGE STORAGE TO GO POD STORAGE Remember once your house is listed, it becomes someone else’s home Make it easy for them to see their family living in this HOME

26. www.ronbolton.net www.mobilealabamahomes.blogspot.com ….no greater reward exists than the ability to do something you love and make a difference in someone’s life. Thank you for your time Ron Bolton