1. Windows Mobile © 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2. Mobile Business Taking Business To A New Level
Windows Mobile
Windows Mobile Briefing
Partner Session
- February 21, Dublin
WELCOME and INTRODUCTION: My name is XXX and I ROLE for Windows Mobile responsible for XXX for Microsoft’s mobility business.
AGENDA: XXX has asked me to spend some time bringing you up to speed on Microsoft's mobility strategy, Windows Mobile momentum and what we’re doing to help Enterprises to reap the rewards of mobility.
We are at a point in time today when the devices one puts in her/his pocket are really like mini PCs. Mini PCs that can also make phone calls
Of the ww mobile market, the high-functioning mobile phones that also act like mini PCs while also making phone calls are ‘Converged Mobile Devices’ – the fast growing segment of mobile phones:
¼ Billion Converged mobile devices expected by 2010
Converged devices are the phones that will get the most out of operator’s 3G networks. (like broadband PC connectivity) (3G expected to reach >½ billion devices by 2010)
As a result mobile customers really expect the same flexibility and choice of activities that they get on the PC today, on their mobile phone.
Mobile Operators are embracing the new era of devices and high-speed networks to deliver good customer propositions, including delivering good Value to Business customers.
NET:NET – We are now at an INTERESTING TIME: PWFL DEVC Meet PWFL NETWS in - SMALL FORM FACTORS.
Mark Grady
EMEA Marketing Manager
Mobile & Embedded Devices Business
Microsoft Corporation
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

3. Timeline 13:15 – 13:20 - Welcome 13:20 – 14:00 - Windows Mobile Update
14:00 – 14:40 - Introducing Microsoft’s System Center Mobile Device Manager 2008 (SCMDM)
14:40 – 15:05 – Partner Success Selling Windows Mobile and generating new revenue (Jeremy Roth – Crimson Tide)
15:05 – 15:15 – Break
15:15 – 15:45 - Hosted Exchange Update
15:45 – 16:15 – Partner Story Deploying Windows Mobile Devices with MS CRM (Erik van Hoof – CWR Mobile)
16:15 – 16:45 – Unified Communications Update
16:45 – 1700 – Close and Prize Draw!
Networking reception:
Informally meet with other Partners and Developers (who are attending a separate track)
Use this event to possible find some new business opportunities and network with:
Other Partners
Developers
Microsoft team
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

4. Agenda “The importance of mobility” Microsoft mobility strategy
Windows Mobile
Agenda
– Windows Mobile Update
“The importance of mobility”
Microsoft mobility strategy
Device and solution roadmap
Windows Mobile 6
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5. Business Wants Connected Mobility Solutions
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4/24/2017 3:07 AM
Business Wants Connected Mobility Solutions
34.1% Converged Mobile Phones 35 30 25 20 15 10 5
YOY % shipping growth
18.6% Mobile PCs
5.8% Mobile Phones
KEY MESSAGES:
Mobility as a key business interest is taking off - Wireless population to double in 2006 (~25Million). By 2010 expect to be >100 million wireless users. (Gartner, May 2006)
As Desktop PC and traditional mobile phones sales slacken there is a growing surge in mobile device sales: laptops, tablets and smart converged mobile phones – (Converged phones = devices w/ high-functioning OS + telephony capabilities, able to multi-task, and perform robust functions like wireless and support LOB applications, incl.3rd party apps – NOT just mobile (RIM).
Desktop PC sales have matured – 3.9% avg growth until 2010 min replacement activity, emerging market growth – 165M
CLICK: Mobile phones – 1Billion devices expected to ship this year, mobile phone shipments continue solid growth - 5.8% YoY
Businesses are investing at an ever increasing rate in the potential for mobile solutions to transform their business. - they believe they will get a lot of bang for their buck.
CLICK: Making up for sluggish desktop PC sales is strong continued growth of mobile PCs - avg 18.6% YoY – 112M in Businesses no longer buying employees desktop PCs but are buying employees mobile PC’s with 3G data cards.
More people everyday thinking about what they can do w/ their mobile device in addition to making phone calls
CLICK: Converged Mobile devices / smartphones - fastest growing segment among mobile devices % YoY until ~1/4 Billion converged devices expected in By 2007 converged could be10% of total ww handset sales
Converged phone makers: Symbian, Linux (MOT) and RIM and Windows.
W Mobile sales forecast to grow faster than total mobile market:
W Mobile users 2-10 times more likely than Symbian (Nokia) users to use advanced data services. W Mobile is preferred business platform for applications that will consume data services (Telephia Q Enterprise Insights Report)
RIM/Blackberry (primarily only) sales are forecast to grow more slowly than the market, actually decreasing RIM’s total share of market = decline in share of shipments from 7.5% in CY05 to 4.7% in CY10.
3.9% Desktop PCs
CAGR
Source: Gartner Dataquest, and IDC 2006 5 5

6. SOURCE: IDC, WW Mobile Worker Population, September 2005
4/24/2017 3:07 AM
4/24/2017 3:07 AM
OPTIONAL SLIDE – USE IF YOU NEED TO SIZE THE OVERALL MARKET – GOOD for OEMs
Talking Points:
With nearly 900 Million mobile workers or nearly 30% of total global workforce, expected to be mobile workers by 2009 – Business interest and demand for intelligent wireless business solutions will continue to grow at record rates - fueling demand for business applications / services that deliver productivity gains and enhance convenience when mobile.
10 years ago a Business would not consider NOT giving its employees a desktop PC. Today, many businesses are having that same conversation wrt Converged Mobile devices / smartphones.
Now let’s take a look at how some mid-sized businesses are really beginning to reap the rewards of Mobility – not the large Enterprises of the world but the mid-sized businesses with no more than 1000 workers.
SOURCE: IDC, WW Mobile Worker Population, September 2005 6 6

7. Mobile Business Drivers Solutions, solutions, solutions!
4/24/2017 3:07 AM
Mobile Business Drivers Solutions, solutions, solutions!
Perceived Benefits (US)
Non-cost oriented benefits more important than ROI and other financial considerations
Recognizes corporations understanding the value of mobile solutions
Validates most pervasive mobile application today – mobile
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

8. Microsoft’s Business Mobility Vision
Windows Mobile
Microsoft’s Business Mobility Vision
KEY MESSAGES: MS is working with partners to create a mobile world where people can enjoy greater productivity and freedom because of rich devices that enable them to do more and be more effective.
MS mobile business vision - enable an end2end offering with numerous connection points, all of which result in freedom, choice and convenience for work and play = more opportunities for customers.
I.E. Windows Mobile helping Businesses to be People_Ready
Productive: MS helps people have a mobile computing experience that enables them to be more productive:
MIWs: staying connected to , calendaring and critical business applications
Field Sales: leveraging key business applications in mobile scenarios, such as CRM or ERP
Dev: Award-winning tools to develop applications for a variety of mobile platforms- from TabletPC to Windows Mobile devices.
MS Helping Businesses to Leverage Current Investments to Mobilize Their Workforce: Convenience in extending your business to create a mobile business strategy MS’ offerings for mobility extend familiar PC applications to devices and utilize current investments in hardware, software and training – so developers, salespersons, and executives can be more successful.
Choice: MS is committed to helping people have a mobile computing experience on their own terms. Mobile devices are very personal and we believe in providing people a wide range of device choices that meet their unique personal or business needs. 8

9. Selling WM with Exchange/SBS
Customer Benefits
Keeping in touch with the office
Greater responsiveness to their customers
Ability to view Office documents
Device goes beyond
Mobile Office
GPS
Increase SBS Revenue
Increased installation services revenue
Exchange/SBS upgrade
Pull-through of infrastructure software and hardware
Additional seats for service contracts
New revenue via Mobility
Additional/new devices
Mobile Operator Contracts
Platform for Custom applications
Training and customization
Future Revenue
GPS – Vehicle Tracking
Bespoke apps / services and .net Compact Framework
CRM mobile (LOB apps)
Office Communicator Mobile
Reasons to talk to customers…

10. Sales Model Selection Mobile Operator Reseller Indirect
24/04/ :07
Sales Model Selection
3 options to sell Windows Mobile
Mobile Operator Reseller
Indirect
Device and swap SIM
Advantages
Contract Revenue
Impartiality
Disadvantages
Form Filling
Customer support
May not sell all MO’s
Restriction on devices
Porting
Network
Advantages
Provide just advice
Customer has control
Form factor
Disadvantages
Data Tariffs
Clarity on support
Disjointed service
Control of selection
Contract renewal
Advantages
Straight forward
Proactive
Complete control
Hardware + Service
Disadvantages
Costly
Device stock
Need to set up GPRS
Network

11. Sell Hosted Exchange if no SBS/Exchange
Exactive’s 4 Steps
Sell Hosted Exchange if no SBS/Exchange
Sell devices with O2
Independent advice
Promote your business

12. Windows Mobile Roadmap
5.0 6
Next Operating System Release +1
Strong line-up:
Samsung
HTC
Motorola
Palm
Tier-one operators with large portfolios
Direct Push available in all devices
Devices in 2H of CY07
Licensing changes:
Pocket PC =
Windows Mobile Classic
Smartphone =
Windows Mobile Standard
Pocket PC Phone Edition =
Windows Mobile Professional
Since we are heading to 6, there is going to be a bunch of skeptical speculation – but the release is strong. We are excited by the release and believe there is a tremendous opportunity to increase thought leadership in FY07 and drive significant new business in FY08.
Windows Mobile 5 bubble:
Strong device roadmap directly tied to strong Windows Mobile software roadmap
Great momentum with Windows Mobile 5.0 – 30+ Direct Push devices in market WW., great holiday line up
Crossbow bubble:
We released to partners at the end of November
Initial unveil/announcement: 3GSM, Feb 2007
Devices expected 2H 2007
Looking ahead:
We will continue to innovate and increase customer value with future releases. Winning in business will remain the priority, but we will also bring innovations that enable us offer a strong mobile value proposition to an even broader audience.
Breakthrough User Experience
Great Companion Device
Next Generation Platform

13. Advanced Mobile Communications Increased Mobile Productivity
Integrated Business Performance
Slide Objective: Talk to three core focuses for Windows Mobile 6.
Key Message: Windows Mobile 6 is a BIG release for Microsoft
Talking Point: With Windows Mobile 6 we take the next step along the continuum in our platform strategy by taking what we learned from customers about what they want from their experience.
Advanced Mobile Communications- Examples include:
Introducing a new degree of efficiency and fidelity to Outlook Mobile, delivering a more powerful mobile communications experience
More efficient management of
Windows Live experience brings together IM, contacts, mail and search- helping people reach other people in new ways.
Increased Mobile Productivity- Examples include:
More productivity by helping users reach deeper in to information on the network, where they previously had no access when mobile
Information search across call history, contacts, messaging as well as Windows Live Search-helps you work smarter, find information fast.
Gain access to information stored on Exchange, Sharepoint and UNC file shares.
Integrated Mobile Business Performance-Examples include:
Deploying, administering and monitoring mobile messaging is simpler and cost effective because customers will leverage the same skills, tools and resources as core messaging infrastructure
Increased device control and security (e.g. storage card security, new device lock policies)
Helping developers save time and money on LOB development by including .NET CF 2 in ROM

14. Advanced Mobile Communications
Windows Mobile
Advanced Mobile Communications
Customer Scenarios:
Genuine Outlook Mobile experience
Efficient
Management
Message fidelity
Fast access to contacts and communities
Here you’ll see we’ve done a lot of work to ensure that people can have a powerful communications experience- whether it’s:
having your , calendar and contacts experience brought together into Outlook Mobile
Faster access to people and communities of people through improved integration of the phone and quick access capabilities:
with Smartdial and Smartfilter to search call history and contacts DB
call history adds full contact information
Send contacts over SMS- get contacts quickly and easily into your phonebook
More efficient management of
with Smartfilter, fetch, flagging, one-touch short cuts like single key delete, setting OOF
Get your messages in the context they were sent in:
Support for HTML
Support for confidential messages
Highly integrated Windows Live for Mobile experience- brings your world into one place: integrated IM, contacts, Windows Live Mail and Search experience
Simpler new account set up
New synchronization experience with Windows Vista
Addl: Features to demo:
Internet Sharing – one click via USB or Bluetooth to use phone as a modem
Internet Explorer – new home page with one click access to search, favorites, history
Top Business requests:
Smart searches- smart filter, OTA, Server search and GAL
Flagging message
OOF support
HTML
View meeting attendees
Device makers:
Support for Office Mobile on smartphone
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

15. Increased Mobile Productivity
Windows Mobile
Increased Mobile Productivity
Customer Scenarios:
Get to information on the network, safely
Search information in many ways
Greater calendar control
Support for LOB and other applications
Office mobile with editing for all form factors
Feedback we heard from customers indicated that we could help them be more productive when they are mobile. What does it mean? It’s about getting to information you need to get your job done, such as your schedule, a document, inventory data, customer data- it’s that information that helps you move forward in your day.
Walk through demo:
Greater collaboration and interop with Exchange, Sharepoint and file shares.
Collaborate and gain access to information stored on SharePoint and/or file shares from
Access entire corporate directory as contacts
‘Smart’ information search integrated throughout
From inbox, search Exchange Server, stored messages in inbox or sub-folders
Smartdial to search call history
Smartfilter for inbox
Windows Live Search for local information, maps, weather
Greater control of and visibility into Outlook Calendar information:
Manage schedules with new calendar views, view meeting attendees and status, forward requests
Support for Office Mobile on smartphone
Supports large catalog of LOB applications and more than 18,000 applications
Top features for select audiences, based on FB:
Smart search of information
Share point and file access
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

16. Integrated Business Performance
Windows Mobile
Integrated Business Performance
Customer Scenarios:
Network security
Secure device management
Application execution control
Manage & update information
Mobile operator business solution improvements
Talking Points:
We’ve done a lot of work here to address top customer requests as well as continue to keep up with the needs of the evolving industry.
On the left, you’ll see areas we’ve identified as top customer scenarios. Integrated business performance is about efficiently deploying, managing and securing Windows Mobile solutions.
I’m going to break down some of the new areas in Windows Mobile 6 here.
When we looked at security in particular, we focused heavily on 1) administration, reporting and monitoring; 2) protecting corporate data and 3) increasing device and policy management. I’ll talk more about this in depth on the next slide.
We also looked at how customers want to use LOB applications. Windows Mobile 6 offers Higher performance for LOB applications
New in-rom standard with SQL CE and .NETCF2. Because these two editions have not been standard for ROM, developers have been required to distribute or update devices to take advantage of latest capabilities. With the next version, these two will be in-ROM standards, building a higher standard for faster and easier mobile application development.
New, improved Remote Desktop Mobile Client- replaces Terminal Services. Provides remote access to Windows personal computers and server products. RDM is designed to provide mobile information workers access to LOB applications and access to files. It allows IT Administrators to bounce a server and perform remote administration. RDM is designed to provide consumers with greater access to media. The features and benefits in RDM include easy setup, a universal viewer, wireless access, cut and paste, encryption and maximum security features, and the ability to work with LOB application development.
3) NEW MO business solution improvements: We’ve enhanced OMA device management and the portal experience so that new devices can meet the needs of the mobile operator business and anticipate new business opportunities.
Optional feature: Windows Mobile Marketplace- it’s a store front for applications that can be purchased from your mobile device. The MO controls the content (working with distributor) and can design the marketplace to have the look and feel they want. Customers can easily purchase applications OTA. Billing is worked out between MO and distributor. Microsoft does NOT take cut. Increase ARPU value to MO.
(*Top MO request) Open Mobile Alliance device management features: designed to improve the device management experience for IT Pros as well as to ensure new devices can meet the additional demands of MO business and new business opportunities.
Support for OMA DM v1.2: server deploys firmware updates to Windows Mobile 6 device. The options that OEMs and MOs can set in the registry include whether the client will retry with v1.1 package after sending a v1.2 package, the number of times a retry is attempted, and the interval between retries.
DMS configuration service provider: manages existing DM accounts
OMA DM Client Connection Retry
Microsoft is addressing top IT Pro requests for:
New Device lock and PIN policies
Storage Card encryption and wipe
AES 128 and 256 implementation for SSL
Wildcard CERT support
PFX import
New desktop and device cert enrollment tools
Native rights management support
Simplified administration, increased monitoring and control
And top business requests:
Storage card encryption
Support for viewing rights and managed mail and documents
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

17. Messaging Enhancements Windows Mobile 5.0 v Windows Mobile 6
Experience
HTML Mail*
Message Fetch*
IRM Support
The Reply All Fix*
Empty Deleted Items*
Message Triage
Outlook Flags*
Hardware Shortcuts
Smart Filter
Menu Consistency
S/MIME
More granular policies
Support for soft certs
Enterprise Resources
OOF Assistant*
Search Exchange*
Sharepoint document access*
IMAP4 and POP3
Roaming schedules
IMAP4 Namespace support
POP3 soft delete
Usability and CPE
Improved setup
Account Discoverability
sending status
More relevant notifications
Storage Card usability Improvements
* Requires Exchange 2007 – Microsoft Confidential

18. Mobile Business Taking Business To A New Level
Windows Mobile
Demonstration
What’s New on Windows Mobile 6
WELCOME and INTRODUCTION: My name is XXX and I ROLE for Windows Mobile responsible for XXX for Microsoft’s mobility business.
AGENDA: XXX has asked me to spend some time bringing you up to speed on Microsoft's mobility strategy, Windows Mobile momentum and what we’re doing to help Enterprises to reap the rewards of mobility.
We are at a point in time today when the devices one puts in her/his pocket are really like mini PCs. Mini PCs that can also make phone calls
Of the ww mobile market, the high-functioning mobile phones that also act like mini PCs while also making phone calls are ‘Converged Mobile Devices’ – the fast growing segment of mobile phones:
¼ Billion Converged mobile devices expected by 2010
Converged devices are the phones that will get the most out of operator’s 3G networks. (like broadband PC connectivity) (3G expected to reach >½ billion devices by 2010)
As a result mobile customers really expect the same flexibility and choice of activities that they get on the PC today, on their mobile phone.
Mobile Operators are embracing the new era of devices and high-speed networks to deliver good customer propositions, including delivering good Value to Business customers.
NET:NET – We are now at an INTERESTING TIME: PWFL DEVC Meet PWFL NETWS in - SMALL FORM FACTORS.
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

19. The Microsoft Mobility Offering
Windows Mobile
The Microsoft Mobility Offering
End-to-End Business Scenarios
Device Choice, Services Choice
Development Tools and Platform
Leverages other MS Assets
Wrap up close (possibly set up Q&A)
Reason to talk to Customers

20. Windows Mobile

21. © 2006 Microsoft Corporation. All rights reserved.
Windows Mobile
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.