1. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Sue Goodwin George Drumbor Blowing Your Own Horn: Advertising and Public Relations for the Local Church

2. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes National TV Posters Banners Signage Local Church Church: Location Invitation Advertising Synergy

3. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes EditorialAdvertising Editors/reporters control message and timing, based on “news” value. “Free.” Advertisers control message and timing. Cost based on expected audience size/demographics. News Media

4. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Categories of advertising media: TelevisionRadio MagazineBillboard NEWSPAPER NEWSPAPERTransit Directory/Yellow PagesEt cetera MEDIA KIT – RATE CARD Selecting Advertising Media

5. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Hard Copy – from single sheet to elaborate presentation folder.  On line – often PDF.  Sales Representative – your local contact  Audience Reached – demographics  Costs  Mechanical Specs MEDIA KIT – RATE CARD

6. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Classifieds

7. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Where is the church?  Where do likely new members live? Maps

8. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Quoted in column-inches (1 col. wide x 1 inch deep), per insertion.  Frequency discounts: How often do you intend to run ads? (Short rating.)  Are there special rates for churches?  Position premium (v. ROP). Rates

9. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Column widths: Column widths:One col.Two col. Star-Ledger1.833”3.792” Times, Trenton1.825”3.750” Asbury Park Press1.830”3.790” Ocean Cty Observer1.830”3.790” NJ Newsppr Netna3.792” Mechanical Specs

10. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Camera Ready or Pub Prepared  God is Still Speaking – Synergy: relate to national and other regional messages; reinforce.  What is special about your church? (O&A?)  How to find your church? How to contact?  When are services?  Welcome! Invite action!!!  Samples and tools are for camera ready ads.  All newspapers will prepare for you; may incur extra cost; may lose control over details. Message

11. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  GiSS message and graphics.  Local newspapers.  Welcome and Invite!  2 column by 3 inches deep, black/white.  Run ad during Holy Week. Case Study – UCC of Toms River

12. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  One insertion in Observer/daily paper.  One insertion in each of two editions of Reporter, the weekly free paper to all homes in zone. Demographic/Insertion Plan

13. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Communicate:   By phone.  In person. In writing!  In writing! Once a relationship is established, you may choose to be more informal. Remember: you are creating a binding contract, so be certain that every thing is clearly understood by all. Insertion Order

14. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Ad for Jersey Pride Week program.  ¼ Page.  GiSS Message.  Church is not O&A, but text from TV ad resonates with any disaffected community. Case Study – #2

15. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Case Study – #3 – Spot Color

16. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes http://www. stillspeaking.com/resources/ Also: http://www. ucc.org/aboutus/ucclogo.htm UCC Identity Kit, Version 1.0 ©2002 God is Still Speaking, Identity Kit Version 2.01 New Jersey Association Local Church Advertising Tools, October 16, 2004 GRAPHICS TOOLS – TEMPLATES

17. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes http://www.ucc.org/aboutus/ucclogo.htm Traditional Logo:  Download the “Windows TIFF” format.  A self-extracting “.exe” file. UCC Logos

18. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Stacked Logo: http://www.ucc.org/aboutus/ucclogo.htm OR http://www.stillspeaking.com/resources/logo.htm UCC Logos - Stacked

19. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes http://www.ucc.org/aboutus/ucclogo.htm OR http://www.stillspeaking.com/resources/logo.htm THE COMMA

20. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Serif Type Serif Type – Garamond is the standard. Sans Serif Type Sans Serif Type – The standard is Helvetica, however it is not available on most home computers. Use Arial instead. Colors Colors – Color is not normally going to be used in newspaper ads. The specs, however, are: TYPE AND COLORS

21. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Available now on CD-ROM  Available 10/19/04 on NJA website (www. njassociation.org).  Three logo applications, in two different formats.  Three sample ad formats (two in M/S Word; one in Publisher). NJA Tools and Templates

22. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  UCC logos (both) reversed (white on black bar), including web addresses.  Two columns wide (3.790 inches).  TIFF format: UCC Ad Base.tif  Bitmap format: UCC Ad Base.bmp Logo Bar (complete)

23. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  UCC stacked logo reversed (white on black bar), including web addresses.  Two columns wide (3.790 inches).  TIFF format: UCC Ad Base-2.tif  Bitmap format: UCC Ad Base-2.bmp Logo Bar (stacked)

24. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Comma (with drop shadow) and ‘God is Still Speaking,’ (in Garamond).  TIFF format: CommaGiSS.tif  Bitmap format: CommaGiSS.bmp Comma/GiSS

25. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Template saved as an M/S Word document.  Two columns wide x four inches deep (3.790” x 4.0”)  Only Comma/GiSS and complete logo bar.  File: DemoAd-1.doc Advertisement Template #1

26. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Template saved as an M/S Word document.  Two columns wide x four inches deep (3.790” x 4.0”)  All of 1 st template, plus sample text.  File: DemoAd-2.doc Advertisement Template #2

27. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes  Template saved as an M/S Publisher document.  Two columns wide x four inches deep (3.790” x 4.0”)  Alternate logo bar, Comma/GiSS and sample text.  File: DemoAd-3.pub Advertisement Template #3

28. Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community Church of Mountain Lakes Questions, after today – call or email: George A. Drumbor (732) 557-0169 gdrumbor@comcast.net Follow up