1. Employment of Elderly as an Economic Factor for SMEs

2. Partnership for Linking Innovation and Social Challenges for the Benefit of SMEs - Innoval

3. Lead Partner Number of projects under realization: 23 Number of EU partners: 350 PBN Priorities Logistics Location marketing Traffic corridors Innovation SME development AAL Energy Audit Green energy Human resources Management development Social Entrepreneurs Analysis, Planning Know-how transfer Primary Research

4. Why is it valid and relevant socially? Shortages: 50.000 worker in Austrian market yearly 4 million worker in German market 300 million worker on Chinese market

5. Why is it valid and relevant financially? Shortages: Limited public financing space Fast capital flow Evaporation of credit

6. Why is it valid and relevant businesswise? Shortages: SMEs again fear market decrease No catching up in productivity

7. What does it mean locally for Elderly and SMEs? Environment: Life Long Employment Limited Social Care Flexible status – Free lancer Business opportunity: Working at Home Safety and Security Active Elderly Ages

8. How to transform it into SME business? Idea generation Facilitation SME call Event, Students 43 business ideas Training Ongoing procedure 6 facilitators, 17 ideas Feasibility study 6 feasibility, now with financial planning Open innovation Methodology adaptation In-depth research AAL subsegments analysis Thematic Working Groups Smart Homes Safety and Security Active Ageing

9. Elderly and SME business opportunity link Ageing Society is a business opportunity for local SMEs Supporting employees to work actively in the long run is a mutual individual and social interest/pressure

10. Thank you for your attention! Pannon Business Network Hungary www.pbn.hu Balázs Barta