1. Inequalities Collaborative Ealing and Hounslow 1 Awale Kullane

2. Inequalities Collaborative Ealing and Hounslow 2 Project Goals Inequalities Collaborative Targets Ealing Southall UB1 Southall UB2 Hounslow TW3 HESTON TW4 HOUNSLOW WEST TW5 HOUNSLOW CENTRAL

3. Inequalities Collaborative Ealing and Hounslow 3 Project Goals

4. Inequalities Collaborative Ealing and Hounslow 4 Description What is the London Inequalities Collaborative? The London Inequalities Collaborative is a time limited exercise to test the effectiveness of applying the collaborative methodology developed by the Modernisation Agency, to reducing health inequalities. The first topic is Stop Smoking Services.

5. Inequalities Collaborative Ealing and Hounslow 5 Description What is my job? Community Health Development Project Manager (Inequalities Collaborative for Smoking) The project manager will have the responsibility for addressing the health Inequalities agenda. The main focus of the post will be to increase the number of people who stop smoking by working in partnerships with a wide range of local organizations, community groups and the Stop Smoking Service.

6. Inequalities Collaborative Ealing and Hounslow 6 AIMS 1) To implement quality improvement techniques in the Stop Smoking servicesand other services 2) To increase community engagement from hard to reach groups 3) To increase the quit rate from hard to reach groups 4)To increase accessibility of the stop smoking services from hard to reach groups

7. Inequalities Collaborative Ealing and Hounslow 7 Objectives, Ealing & Hounslow  Number of 4 week quits in the local area  Number of 4 week quits for the Primary Care Trust  Number of organisations and business premises contacted about attitudes/knowledge regarding stop smoking service  Number of new venues used for marketing the service

8. Inequalities Collaborative Ealing and Hounslow 8 Objectives, Ealing & Hounslow  Number of translated materials made available  Number of events taking place to promote the service or the stop smoking message in any of the new venue’s or with new partners  Number of community members attending the project team meetings

9. Inequalities Collaborative Ealing and Hounslow 9 Objectives, Ealing & Hounslow  Number of community members actively involved in project work  Number of non-statutory organisations involved in the project team/that are active in the work of the project  Number of events/meetings that show that the stop smoking service is engaging with the community

10. Inequalities Collaborative Ealing and Hounslow 10 Objectives, Ealing & Hounslow  Number of people attending learning workshops  Number of advisers trained Number of advisers recently trained who are actively working

11. Inequalities Collaborative Ealing and Hounslow 11 PDSA Basics What is it? PDSA stands for Plan, Do, Study, Act.

12. Inequalities Collaborative Ealing and Hounslow 12 PDSA Basics It is:  Quick and simple, Do-able, A common sense approach to change and improvement Why is it useful? How do I do it? The step by step guide to the Plan, Do, Study, Act cycle: Step 1 PLAN Step 2 DO Step 3 STUDY Step 4 ACT.

13. Inequalities Collaborative Ealing and Hounslow 13 PDSA Inequalities Collaborative London PDSA form What are we trying to achieve? How does it make a difference? What change did we make?

14. Inequalities Collaborative Ealing and Hounslow 14 PDSA sample (the Green cafés) What are we trying to achieve? To organize an approach to the Somali café’s in Ealing and Hounslow for education/Information about Smoking and the smoking cessation service

15. Inequalities Collaborative Ealing and Hounslow 15 PDSA sample (the Green cafés) How does it make a difference? The Somali community are hard to reach; the Somali men mainly use the Somali cafés, by addressing them directly, with a focus on smoking cessation and raising their awareness of the accessibility of the service will increase.

16. Inequalities Collaborative Ealing and Hounslow 16 PDSA sample (the Green cafés) What change did we make? It will reduce the health inequalities, allow groups of the community (Somali men) to access the service, increase the level of involvement of the general community with information and awareness of the health implication associated with smoking

17. Inequalities Collaborative Ealing and Hounslow 17 PDSA sample (the Green cafés) PLAN Awale & Ahmed Yasin the Ealing TB worker to meet, Identify the cafes ? The resource to be used? & how? And best time and date to present it to the community

18. Inequalities Collaborative Ealing and Hounslow 18 PDSA sample (the Green cafés) DO We had mainly provided materials from the stop smoking service coupled with translated material (in Somali) and C, O monitor, As we communicated with the crowds of young men who where keen to test the C, O in their lungs, we had times when it was either very quite or very crowded. We had manage to raise awareness and let them ask us questions about the service,We where in the spot for a few hours on Saturday,

19. Inequalities Collaborative Ealing and Hounslow 19 PDSA sample (the Green cafés) Study We had managed to get more people then expected, there where nearly 70 people who where monitored using the C,O and over a hundred leaflets handed out, English and translated, More………..

20. Inequalities Collaborative Ealing and Hounslow 20 PDSA sample (the Green cafés) Act We had decided to do it again because it was a good way of engaging with the community, but also we are going to set up the table differently this time in order to highlight on the stop smoking service information, we will tell them about the problem of smoking and the service and then monitor them or the other way round to deliver the massage to all of them More…..

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25. Inequalities Collaborative Ealing and Hounslow 25 PDSA’s That had been achieved and are in process Developed a links between community organisers and the SCS. Developed a links between community organisers and the SCS. Trained more people from the community as CAs. Trained more people from the community as CAs. Increased awareness sessions about the service as well as the health risks related to smoking. Increased awareness sessions about the service as well as the health risks related to smoking. Local Businesses and organisations are getting involved in local activities promoting better health. Local Businesses and organisations are getting involved in local activities promoting better health. Contacting the media Providing translated material Increased network. Increased network. And More…..