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SME Toolkit SEO Training Business Edge and SME Toolkit 1.

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Presentation on theme: "SME Toolkit SEO Training Business Edge and SME Toolkit 1."— Presentation transcript:

1 SME Toolkit SEO Training Business Edge and SME Toolkit 1

2 SEO What Is It? Why Use It?

3 How To Gain Traffic Search Engines Paid Search Advertising External Links Offline Marketing Word of Mouth

4 Keyword Selection Select Between 10-16 Review Most Popular Content View Competitors’ Keywords Use Adwords Use Paid Services

5 Landing Pages Choose Landing Page Place Keywords 3x on Page Keyword in Page Title Keyword in Title Tag Keyword in Links

6 New Features V3.0 Add Title Tag to Homepage Add Localized Suffix to Title Tag Add Metatags to Category Page & Content Types Add Title Tags and Images to Content Items Localize Metatags for Shared Content Expanded Browse and Search Display

7 Link Campaign Add Title Tag to Homepage Add Localized Suffix to Title Tag Add Metatags to Category Page & Content Types Add Title Tags and Images to Content Items Localize Metatags for Shared Content Expanded Browse and Search Display

8 Next Steps View SEO Guide Chrome Browser – SEO Site Tools Select Site Keywords Optimize all Local Content Optimize Child Pages Create a Calendar for Inbound Link Campaign Monitor your Progress


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