1. January 19, 2011 IU Communications & Marketing Conference New Tools 1: iPad Publications at IU Greg Polit IU Public Affairs & Government Relations Scott Taylor Publications and Graphics

2. What is a tablet PC? January 2011IU Marketing and Communications Conference A tablet is a portable computer equipped with a touchscreen as a primary input device. Tablets may use virtual keyboards and handwriting recognition for text input through the touchscreen.

3. In 2010 Apple introduces the iPad tablet January 2011IU Marketing and Communications Conference iPad captures a 95% share of the tablet market, with 14 mln units sold in 2010 Tablet market expected to triple in 2011 Tablet sales will eclipse laptop sales by 2015

4. Tablet market expected to grow January 2011IU Marketing and Communications Conference

5. What are tablets used for? January 2011IU Marketing and Communications Conference Web E-mail Photos Video Notes E-books Digital Magazines

6. Adobe Digital Publishing Suite January 2011IU Marketing and Communications Conference Currently in Beta Tablet publications created in InDesign, interactivity added using Interactive Overlay Creator Retains features of desktop publishing, adds interactivity: Audio/Video Slideshows Interactive panoramic photos Interactive 3D models Scrollable content, links, web view Case studies include Wired Magazine & Martha Steward livingCase studies

7. Digital Publishing Suite at IU January 2011IU Marketing and Communications Conference Learn more about Digital Publishing Suite directly from Adobe on January 28 th Digital Publishing Suite not currently included in the IU Adobe enterprise license. Price negotiations in progress IU publications iPad app expected to be developed later this year.

8. IU tablet publications demo January 2011IU Marketing and Communications Conference Teaching & Learning Magazine Research and Creative Activity Principles of Excellence