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Scoop Presentation February 8, 2005
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Who Are We?
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Scotts Key Strengths Industry leading brands and market share Industry leading share of voice, strong consumer relationships Growing categories with favorable demographic trends Industry leading sales force Strong relationships with key retailers Supply chain expertise
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Industry Trends Gardening is the # 1 outdoor leisure activity Gardening activity is the highest for consumers over 50 Baby boomers (45-64 age) are the fastest growing segment of the US population Scotts has lead the category and gained share
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SALES MERCHANDISING MANAGER Entry-level sales division role that lays the foundation for a career at Scotts. Seeking 4 year college degree applicants who have an interest in sales and working with consumer products. Work with two of our top customers:
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SALES MERCHANDISING MANAGER SALES Use various techniques with all levels of customer management to leverage optimal display space and drive sales. Maximize creative talents while developing plans to meet market trends and ad schedules. Build professional relationships with our customers and present to their teams marketing campaigns and promotions to increase sell through.
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SALES MERCHANDISING MANAGER MERCHANDISING Maintain exceptional levels of inventory in stores through strategic placement and cross merchandising of product. Take pride in sell-in volume as well as successful sell-through with one of our biggest customer accounts. Thrive in exceeding sales goals.
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SALES MERCHANDISING MANAGER MANAGER Recruit, hire, train and manage part time/seasonal merchandisers. Mentor interns. Assess situations and make decisions that will motivate your team. Multi-task priorities for maximum results.
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SCOTTS SMM COMPETENCIES Analyze/Problem Solve Act with Integrity Build Relationships Manage Execution Work Efficiently Demonstrate Drive and Commitment Demonstrate Adaptability Influence Others Sales Presentation
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PROFESSIONAL DEVELOPMENT
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Competency Development Job Specific Orientation Advanced Training Supervision and Management Training Foundational Education Product Knowledge Time Management Territory Mgmt HD / Lowes Procedures Merchandising 101 On- Boarding (HR): M&C/SMM/DM Safety Basic Trade Math Orientation: SMM/DM/RSD ASM/RSM PK 2 HCT Account Planning INAT Account Planning Goal Setting Selling System / Mining the Middle Leveraging M&C Managing Others: IC/MC Relationship Building Computer Skills Preparing Effective presentation Store Audits PP&R Foundations of Coaching Associate Recruiting & Hiring Leadership Through Coaching Motivating Others Successful Work-Withs Self Management Foster Open Communication Mentoring Profit Specialist Account Management Negotiations Skills Presentation Skills Team Building Strategic Thinking Gold of the Desert Kings Executional Excellence
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PERFORMANCE PLANNING AND REVIEW FORM Performance goals –What needs to be accomplished –Then broken down to the individual
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170/128/102 Auto Zone Presentation Blue: 170/128/102 HSB 10/255/102 Auto Zone Presentation Red: 10/255/102 HSB SMM JOB SPECIFIC EXAMPLE Competency Development Job Specific Orientation Advanced Training Supervision and Management Training Foundational Education What needs to get accomplished: Exceed territory number by 10% Profit Specialist Negotiation skills Presentation skills PK 2 Account Planning Mining the Middle Managing Others Leveraging M&C Goal Setting
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PERFORMANCE PLANNING AND REVIEW FORM Competency Model –Skills needed to get specific job done
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TECHNICAL SERVICE REPRESENTATIVE Be responsible for servicing a territory of residential and/or commercial customers; diagnosing, treating and providing professional turf treatments along with high quality customer service. Build and maintain market dominance through quality work, excellent customer service and trustworthy reliable results.
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POTENTIAL CAREER PATH Senior Sales Account VP Director National Accounts Senior Management HCT Regional Sales Director Director Of Training Director of M&C SLS Regional Sales Director Senior Marketing Director of SP&C Director of Marketing Brand Manager Trade Marketing Manager Sales National Account Manager Regional Account Manager Category Analysis Business Information Analysis Business Development Manager Store Support Manager Management District Manager Regional Manager Area Sales Manager Branch Manager Additional Opportunities Sales Planning & Communication Brand Marketing National Training Manager STI Manager M&C Manager SLS Marketing Sales Merchandising Manager Technical Service Rep
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OPPORTUNITIES Succeed in the SMM/TSR role to advance your career within Scotts. Realize immediate and increasing responsibilities with each role. Professional development training as your career grows. Unlimited opportunities with our internationally recognized brands and continued growth.
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THANK YOU!
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