1. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Changing Municipal Policy: Lessons Learned in Lincoln, NE Tom Workman University of Nebraska-Lincoln

2. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Environmental Change: The Three Factor Strategic Model

3. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together TYPES OF POLICY Hospitality management policy Municipal ordinances State laws, rules, and regulations Community covenant Corporate and school policy Responsible business guidelines Greek risk-management policies

4. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together MUNICIPAL Mandatory Manager RBS Training (Pre- coalition) Bottle Club ban in City of Lincoln Limit on number of unrelated persons allowed to live together in Lincoln Extending Disorderly House violations to landlords Revised procedure for granting SDLs on Football Game days in Lincoln Revised procedure for reporting Last Drink Data Reporting municipal citations to UNL Judicial Affairs Mandatory Server RBS Training Policy work of NU Directions

5. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together STATE Secure digital drivers license law Increased penalties DUI, MIP Add Gaseous Liquor to Statute Outlet density consideration for license approval Certification for RBS training for state Policy work of NU Directions

6. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Critical Components for Policy Change A strategic PLAN Clear and credible data Relationships with policy-makers Flexibility for diverse interests Dialogue across stakeholders Model policies Consensus among key stakeholders Consensus within the community

7. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Sample Strategic Plan: New Digital Drivers License in Nebraska 1.Raise issue in state-wide symposium on policy 2.Establish coalition of supporters regardless of interest in underage access 3.Establish key partnerships with DMV, Retailers, Hospitality Industry; find correct party to write/intro bill 4.Educate the legislature and solicit public support through the media using all available forms of argument 5.Utilize coalition to produce testimony to leg. committee 6.Keep the issue in the public eye until passage

8. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Clear and Credible Data

9. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Number of Admissions Percent of Total Average BAC License A9316%.169 License B499%.183 License C438%.160 License D438%.160 License E336%.159 License F326%.169 License G315%.181 License H234%.165 License J224%.163 License K193%.179 Total (403)388/56969%.169 Last Drink Data 1/2003 – 1/2004

10. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together UNL Student Admissions Cornhusker Place Detoxification Center September 1, 2004 – December 31, 2005

11. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together UNL Student Admissions Cornhusker Place Detoxification Center September 1, 2004 – December 31, 2005

12. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together

13. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together UNL Student Admissions Cornhusker Place Detoxification Center September 1, 2004 – December 31, 2005

14. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Neighborhood Party Complaints

15. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Party Complaints by Time of Day

16. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Party Complaints by Day of Week

17. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together

18. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together

19. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Relationship with Policy Makers Involving policymakers into your organization –Coalition membership of policymakers –Task force membership Becoming involved in THEIR structures –Internal Liquor Committee –Mayor’s Neighborhood Roundtable –Municipal task forces Ongoing, open communication outside of issues

20. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together My relationships with Policy Makers: Four Key Questions 1.Do they see me as a PARTNER? 2.Do they see me as a RESOURCE? 3.Do they see me as HONEST and my work as having INTEGRITY? 4.Do they see my solutions as VIABLE and EFFECTIVE?

21. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Creating Stakeholder Dialogue Create opportunities for community/stakeholder involvement –Community Forums –Roundtables –Bar (neighborhood, tailgate) Walks –Discussion within existing groups

22. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together The BAR Walk The Neighborhood Walk, The Tailgate Walk Chance for policy makers and community leaders to “see” the reality of an environment MUST be framed AND debriefed Use set “guides” to point out elements Have written materials that compliment the experience

23. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together The Community Forum

24. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Successful Community Forums Allow ALL perspectives to be shared and interaction between stakeholders Provide credible and specific information that creates a unified perception Are carefully planned to move from the analysis of a problem to potential solutions Are carefully framed and debriefed so that clear next-steps are in place and momentum is maintained

25. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Communication & Advocacy Develop mechanisms to communicate the message –“Information briefings”/White papers –Press kits –Symposiums/Press Conferences Create visual opportunities for the media Utilize a “message box” Find/Develop credible spokespersons Do the media’s work for them

26. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together The Message Box: Pass the New Driver’s License Bill The current driver’s license system is woefully behind the rest of the nation. NE is one of 5 states that hasn’t upgraded. EASY TO MAKE A FAKE DUPLICATE EASY TO TAMPER & FALSIFY ORIGINALS The current system hurts Nebraskans Citizens vulnerable to identity theft and fraud Tampering allows underage access to alcohol & tobacco High toll on industry in fraud; cost passed on to consumers NE driver’s license no longer secure ID for banking We need to pass the new Digital Driver’s License Bill The new legislation reduces our problems Digital stops fake duplicates Credit card style is tamper proof Bar coding helps retailers The new legislation adds value for citizens DMV keeps personal info – no privacy breech Renew on-line Take the best picture

27. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together 8 US Driver’s License Systems Digital Film Digital Film Digital Film / Digital Film Digital Film Jurisdictions5 Digital Jurisdictions46 Total51

28. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together

29. NU Directions Campus- Community Coalition Reducing High-Risk Drinking...Together Lessons from NU Directions: OUR issue/interests may not be sufficient to pass the legislation/ordinance. We need to work with other partners who may have different interests, and show them how our policy meets their interests. Key credible spokespeople are critical. They must be prepared, trained, and provided full support. Remember that “credible” is read differently by different audiences. The Mayor, Police Chief is not ALWAYS the best spokesperson. Visual images are essential for good media coverage. Always know what other cities, states are doing. Research in model policies is ALWAYS worthwhile. It’s all about RELATIONSHIPS! Seek consensus from stakeholders who might oppose the policy EARLY.