1. WXII Sizzles During July Sweeps July 2010 Highlights

2. MORNINGS ARE BRIGHT ON WXII! In July’10, WXII News at 6am (M-F/6-7a) ranked #1 in the Time Period! Source: Jul’10 Nielsen VIP Younger viewers are waking-up to WXII News at 5a (M-F/5-6a)W18-49 WXII News at 5a 1.3 WGHP Fox 8 5a 1.1 WFMY Good Morn. Show 1.1

3. TODAY SHOW REMAINS MORNING LEADER ON WXII! In Jul’10, The Today Show (M-F/7-9a) ranked #1 among All Key Demos! Source: Jul10 Nielsen VIP

4. DAYTIME IS GROWING ON WXII! Source: Jul’10 Nielsen VIP In Jul’10, The Today Show (M-F/10-11a) ranked #1 among women!

5. #1 NOON NEWS ON WXII Source: Jul’10 Nielsen VIP In Jul’10, WXII News at 12n (M-F/12-1p) ranked #1 among All Key Demos!

6. WXII IS THE #1 NEWS AT 5P! Source: Jul’10 Nielsen VIP WXII 12 News ranked #1 5p Newscast in the market among all key demos!

7. WXII IS THE #1 NEWS AT 6P! Source: Jul’10 Nielsen VIP WXII 12 News ranked #1 6p Newscast in the market among all key demos!

8. INSIDE EDITION TOPS IN ACCESS! Source: Jul’10 Nielsen VIP Inside Edition ranked #1 in Access (M-F 7-7:30p) in all key demos!

9. ENTERTAINMENT TONIGHT #1 IN ACCESS! Source: Jul’10 Nielsen VIP Entertainment Tonight ranked #1 in Access (M-F 7:30-8p) in all key demos!

10. ENTERTAINMENT THIS WEEK WINS WEEKEND ACCESS! Source: Jul’10 Nielsen VIP Entertainment This Week ranked #1 in Weekend Access (Sat 7-8p)!

11. WXII continues to be the #1 choice for Late News. M-Su/11 p.m. RTG A18-49A25-54W18-49W25-54M18-49M25-54 WXII News at 11p 3.44.43.84.93.03.9 WFMY News 2 at 11p 2.73.63.34.42.02.8 WXII THE LATE NEWS LEADER! Source: Jul’10 Nielsen VIP

12. START THE WEEKEND WITH THE #1 NEWS LEADER! SAT/6 a.m. RTG A18-49A25-54W18-49W25-54M18-49M25-54 WXII News at 6-8a 1.21.51.42.00.90.9 WFMY Good Morn. 7-9a 0.61.00.71.20.60.8 Source: Jul’10 Nielsen VIP

13. LENO IS THE LATE NIGHT LEADER! Mon-Fri/11:30 p.m. RTG A18-49A25-54W18-49W25-54M18-49M25-54 Tonight Show 1.41.91.52.11.31.7 David Letterman 1.01.61.31.70.71.6 Source: Jul’10 Nielsen VIP

14. Greensboro/Winston-Salem/High Point stays up late for WXII ! RANKSTATIONPROGRAMTIMEA25-54 #1WXII Saturday Night Live (Sa) 11:30p2.6 #2WGHP TMZ Wk (Su) 11:00p2.0 #3WGHP Wanda (Sa) 11:00p1.3 #4WXLV Desperate Housewives (Sa) 12:00a1.2 #5WFMY Andy Griffith (Su) 11:30p1.1 #6WXLV CSI Miami (Sa) 11:00p0.8 #7WFMY CSI: New York (Sa) 11:30p0.8 #8WMYV House of Payne (Sa) 11:00p0.7 #9WMYV That 70’s Show (Sa) 10:00p0.7 #10WXLV Frasier (Su) 11:00p0.7 SNL LEADS THE WAY IN WEEKEND LATE FRINGE! Source: Jul’10 Nielsen VIP

15. #1 Morning News weekdays from 6-7 am and Saturday 6-8 am. #1 Network News with “Today Show” #1 Daytime with “Today Show II” and “WXII Noon News” #1 Early Evening Newscasts at 5 p.m. and 6 p.m. #1 Access with “Inside Edition” and “Entertainment Tonight” #1 Weekend Access with “Entertainment This Week” #1 Late News at 11 p.m. #1 Late Fringe with “Tonight Show” and “Saturday Night Live” #1 Weekend News on Saturday with “WXII News at 6am” WXII #1 SWEEPS LEADER!