1. Chapter 37 identifying career opportunities Section 37.1 Define Goals
Careers in Marketing

2. Define Goals
Section 37.1
CONNECT Are you interested in careers that your family or neighbors have? Why or why not?

3. Define Goals
Section 37.1
Assess your goals, values, interests, skills, and aptitudes.
Appraise your personality.
Complete a career assessment.
Locate career research resources.
Develop a plan to reach your career goals.

4. Define Goals
Section 37.1
The first step in finding a suitable career is learning to know yourself. Assess your attributes and match them to a career that is right for you. Then compare your needs to career opportunities you have researched.

5. Define Goals lifestyle values aptitude
Section 37.1
lifestyle
values
aptitude
Occupational Outlook Handbook (OOH)
career outlook
O*NET
internship
planning goals
specific goal
realistic goal

6. Key Aspects of the Six Steps in the Self-Assessment Process
Define Goals
Section 37.1
Key Aspects of the Six Steps in the Self-Assessment Process

7. Key Aspects of the Six Steps in the Self-Assessment Process
Define Goals
Section 37.1
Key Aspects of the Six Steps in the Self-Assessment Process

8. Steps That Can Help Guide Career Decisions
Define Goals
Section 37.1
Choosing a Career
Steps That Can Help Guide Career Decisions 1
Define your personal (lifestyle) goals.
lifestyle
The type of life you would like to live. 2
Conduct a self-assessment. 3
Identify career choices and gather information. 4
Evaluate your choices. 5
Make your choices. 6
Plan how you will reach your goal.

9. Define Goals Choosing a Career Self-Assessment values Your Values
Section 37.1
Choosing a Career
Self-Assessment
Your Values
values
Beliefs that guide the way we live.
Your Interests
Your Skills and Aptitudes
aptitude
An ability or natural talent, or the potential to learn a certain skill.
Your Personality
Your Work Environment Preferences
Your Relationship Preferences

10. The Six Parts of a Self-Assessment
Define Goals
Section 37.1
Choosing a Career
The Six Parts of a Self-Assessment

11. The Six Parts of a Self-Assessment
Define Goals
Section 37.1
Choosing a Career
The Six Parts of a Self-Assessment

12. Define Goals Choosing a Career
Section 37.1
Choosing a Career
The Occupational Outlook Handbook (OOH) is a publication that can provide you with a career outlook.
Occupational Outlook Handbook (OOH)
A publication available online and in libraries that describes what workers do, working conditions, the training and education required, earnings, and expected job prospects in a wide range of occupations.
career outlook
The number and types of jobs available in any field.

13. O*NET is an important resource on the Internet.
Define Goals
Section 37.1
Choosing a Career
O*NET is an important resource on the Internet.
Occupational Information Network (O*NET)
A database that is the primary source for occupational information in the United States; contains information on skills, abilities, knowledge, work activities, and interests associated with occupations.

14. An internship is a way to get on-the-job experience
Define Goals
Section 37.1
Choosing a Career
An internship is a way to get on-the-job experience
internship
Direct work in a job that allows the person to get experience, either with or without pay.

15. Provide Two Sources of Career Information for Each Resource
Define Goals
Section 37.1
Choosing a Career
Provide Two Sources of Career Information for Each Resource

16. Provide Two Sources of Career Information for Each Resource
Define Goals
Section 37.1
Choosing a Career
Provide Two Sources of Career Information for Each Resource

17. Formulate Planning Goals
Define Goals
Section 37.1
Developing an Action Plan
Formulate Planning Goals
Make Specific Goals
Make Realistic Goals
Work Backward
planning goals
Small steps taken to get from where you are to where you want to be in your career.
specific goal
A goal stated in exact terms and including some details.
realistic goal
A goal that you have a reasonable chance of achieving.

18. The Steps to Developing a Career Action Plan
Define Goals
Section 37.1
Developing an Action Plan
The Steps to Developing a Career Action Plan

19. The Steps to Developing a Career Action Plan
Define Goals
Section 37.1
Developing an Action Plan
The Steps to Developing a Career Action Plan

20. Developing an Action Plan
Define Goals
Section 37.1
Developing an Action Plan
Choosing education is much like choosing a career.
Professionals must upgrade their existing skills and acquire new ones.

21. Define Goals 1. Name the first two steps in choosing a career.
Section 37.1
Section 37.1 1.
Name the first two steps in choosing a career.
The first two steps in choosing a career are to define your personal (lifestyle) goals and conduct a self-assessment.

22. Define Goals
Section 37.1
Section 37.1 2.
List three considerations that will help you formulate your planning goals.
Considerations that help formulate planning goals are: be specific, be realistic, and work backward. Other considerations include training and education; costs; time frames; and short-, medium-, and long-term goals.

23. Define Goals
Section 37.1
Section 37.1 3.
Identify six areas to explore when conducting a self-assessment.
Areas to explore when conducting a self-assessment include: values, skills, aptitudes, personality, work environment preferences, and relationship preferences.

24. CONNECT What do you already know about careers in marketing?
Section 37.2
CONNECT What do you already know about careers in marketing?

25. Careers in Marketing
Section 37.2
Explain the importance of marketing careers to the U.S. economy.

26. Careers in Marketing
Section 37.2
When considering a marketing career, learn about the requirements, opportunities, rewards, and trends. The more information you have, the easier it will be to make a career.

27. Careers in Marketing
Section 37.2
occupational area

28. Questions About a Marketing Career
Careers in Marketing
Section 37.2
Questions About a Marketing Career

29. Questions About a Marketing Career
Careers in Marketing
Section 37.2
Questions About a Marketing Career -

30. Careers in Marketing Choosing a Career Benefits of a Marketing Career
Section 37.2
Choosing a Career
Benefits of a Marketing Career
Above-Average Income
More Opportunities for Advancement
Constant Feedback from Sales Figures
Promotions Come Faster

31. Careers in Marketing Choosing a Career Employment Trends in Marketing
Section 37.2
Choosing a Career
Employment Trends in Marketing
High Level of Employment
High Competition for Managerial Positions
Marketing Programs and Staff Are Expanding

32. Job Levels in Marketing
Careers in Marketing
Section 37.2
Job Levels in Marketing
Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

33. Job Levels in Marketing
Careers in Marketing
Section 37.2
Job Levels in Marketing
Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

34. Careers in Marketing Occupational Areas Occupational Areas
Section 37.2
Occupational Areas
Occupational Areas
Advertising
Product Management
Customer Service
Professional Sales
E-Commerce
Public Relations
Entrepreneur
Real Estate
Fashion Merchandising
Restaurant Management
Financial Services
Retail Management
Food Marketing
Sales Management
Importing/Exporting
Service Marketing
International Marketing
Sports Marketing
Marketing Research
Travel/Tourism/Hospitality Marketing
Pharmaceutical/Medical Marketing
occupational area
A category of jobs that involve similar interests and skills.

35. Careers in Marketing 1. Name three benefits of a career in marketing.
Section 37.2
Section 37.2 1.
Name three benefits of a career in marketing.
Benefits include varied and interesting work, good salary, room for advancement, and perks.

36. Careers in Marketing
Section 37.2
Section 37.2 2.
Identify and rank the ten major areas that you should consider when investigating careers. (Rank 1 as your highest priority and 10 your lowest priority).
Accept any order, but rankings should include personal lifestyle goals, values, interests, skills, aptitudes, personality, environmental and relationship preferences, careers goals, and employment trends.

37. Careers in Marketing 3. List five resources for researching careers.
Section 37.2
Section 37.2 3.
List five resources for researching careers.
Resources may include: persons working in a particular field, the , Department of Labor brochures, training courses and seminars, internships, and trade associations and Web sites.

38. Chapter 37 identifying career opportunities Section 37.1 Define Goals
End of
Chapter 37
identifying career opportunities
Section 37.1
Define Goals
Section 37.2
Careers in Marketing