1. TIDE Final Conference Cluster Systematic Transfer 15 th September 2015 14.30 – 15.40 Marcel Meeuwissen, EMPOWER

2. Help us – help yourself – and get up to EUR 100.000

3. Start date: 1/5/15 Duration: 36 months Topic: MG-5.1-2014 Topic: Transforming the use of conventionally fuelled vehicles in urban areas 3 A 15%-50% reduction in the use of conventionally fuelled vehicles 30% increase in travellers' self-reported positive evaluation of urban accessibility and attractiveness 75% Customer/user satisfaction with the EMPOWER mobility service 10% response rate for vulnerable travel groups

4. Smarter transport choices Mode Time Share Stay Adapt Reduced use of CFV enabling carbon and energy benefits Positive incentives through technology The main objective of EMPOWER is to substantially reduce the use of conventionally fuelled vehicles in cities by fundamentally changing the mobility behaviour of their drivers and users. To achieve this objective EMPOWER will create a set of tools for industry, policy makers and employers. These will empower them beyond the lifespan of this project to understand, help choose and successfully implement ‘positive’ evidence-based and cost-effective policy interventions, based on new and innovative mobility services, and in the context of already existing infrastructure, policy and measures.

5. Positive Incentives and the use of ICT = Reflector Rewards Recognition

6. Solving the puzzle of travel, the puzzle of life, taking away barriers…attract to alternatives!

7. What do we deliver?

8. Lessons learned are SO valuable to us

9. Four parallel living labs 2016-2017

10. Examples of actions in LLs Bicycle promotion Use current SMART Increase personalisation Social networking Expand current functionality Self organising carpool Buddy matchmaker Enable elderly in travel Bus or car A night at the town Reduce CFV use at events Dining ticket for escorts to stay in town, reducing multiple trips Shift PT demand to spare capacity

11. We don’t start from scratch and we’re not IT

12. Adjusting, combining and connecting

13. We want impact TheoryTechnologyTestingExpandingFeedback

14. FOLLOWER cities (30+) and TAKE-UP cities (7) Information, input and feedback Tools, instruments, knowledge Meetings, workshops Cooperation

15. TUC city/organisation proces Application Noon CET, 7 th Dec 2015 Presentation 2 nd /3 rd week Jan 2016 TUC 31 st of January 2016 Legal stuff

16. Criteria? Impact Policy Existing schemes Recruitment potential Spatial scope Geographical location Size of region, city City, urban, region Support Technical Political Financial Some examples!

17. Want to join?

18. Information - Tools - Money - HELP

19. Join our team!!

20. Thanks you for your attention! Name, Organisation: EMPOWER Email: info@empowerproject.euinfo@empowerproject.eu Project website: http://empowerproject.eu/http://empowerproject.eu/ TUC competition: https://in-tendhost.co.uk/universityofleeds/aspx/ProjectManage/1506https://in-tendhost.co.uk/universityofleeds/aspx/ProjectManage/1506