1. Selling Sex Alexander Pham

2. Does Sex Sell? For this project, I’ve decided to record, analyze, and upload 5 commercials seen on TV. These 5 commercials all attempted to use sex to sell their products. I then asked my female friend (pink slides) and my male friend (blue slides) several questions regarding the effectiveness of the ads and their opinions about them.

3. Commercial #1 (Screenshot) Woman sensually eats hamburger at a drive in movie. (Click these green links to watch commercials.)

4. Would you buy the hamburger? No, I found the commercial to be really dumb. It lasted way to long and actually made me angry. QuestionsAnswers Do the sexual themes in this commercial help sell the product? In this particular instance it doesn’t sell for me. I think it makes me want to avoid Carl’s Jr. even more than I already do. Evaluate the Effectiveness of this Ad. Ineffective for me, but I could see how it could be effective for people who like that kind of stuff, like men. Overall, I would say it is effective.

5. Would you buy the hamburger? Yes, the fact that Kate Upton was sweating made me want to try that hamburger. I enjoy spicy foods. QuestionsAnswers Do the sexual themes in this commercial help sell the product? Definitely. The little bit of humor and description of the burger help sell it too. Evaluate the Effectiveness of this Ad. Very effective. I would not mind going to Carl’s Jr. right now.

6. Commercial #2 (Screenshot) Skechers super bowl commercial 2012 (Click these green links to watch commercials.)

7. Would you buy the shoe? No, Personally not a fan of Skechers shoes. A commercial like this will not make me like it more. QuestionsAnswers Do the sexual themes in this commercial help sell the product? Yes. Many kids look up to Kim Kardashian for some reason. When they see her with the shoes and a man. They’d want to buy it. Evaluate the Effectiveness of this Ad. I think it is effective because of the people they use. Both attractive men and females to attract both sexes.

8. Would you buy the sketchers? No. No matter how attractive a person is. They will not persuade me into buying shoes that are found at Payless Shoes. QuestionsAnswers Do the sexual themes in this commercial help sell the product? I can see how it could, but it didn’t help sell it for me although I did enjoy watching it. Evaluate the Effectiveness of this Ad. I do not think it is effective at all. The people I know who wear that brand are usually kids.

9. Commercial #3 (Screenshot) Cat food commercial (Click these green links to watch commercials.)

10. Would you buy the cat food? Yes, but not because of the ad itself. My cat enjoys that brand, and there is no need for a commercial. QuestionsAnswers Do the sexual themes in this commercial help sell the product? I think so. Mostly because it is Eva Longoria. I’ve found that many of these commercials use attractive celebrities. Evaluate the Effectiveness of this Ad. I think it is effective because of the cat they use is very photogenic. He/She looks very healthy, and everyone wants their pet to be healthy.

11. Would you buy the cat food? No. I am more of a dog person anyways. QuestionsAnswers Do the sexual themes in this commercial help sell the product? It could. The fact that the women seems very wealthy could also influence the consumers. Evaluate the Effectiveness of this Ad. Effective. The use of a celebrity and the music makes it look like everyone is having a good time because of the cat food.

12. Commercial #4 (Screenshot) Beats by Dre commercial (Click these green links to watch commercials.)

13. Would you buy the speaker? Yes, I did not enjoy the commercial. I feel like it was poorly made, but this is a good speaker brand QuestionsAnswers Do the sexual themes in this commercial help sell the product? No. It made the people who would buy this product really dumb and easily to manipulate. Evaluate the Effectiveness of this Ad. I think it is ineffective. The brand itself is already respectable. This actually kind of degrades it.

14. Would you buy the speaker? Yes. Beats by Dre are some of the best speakers out there. QuestionsAnswers Do the sexual themes in this commercial help sell the product? No way. This commercial actually made me cringe. Really poorly done. Evaluate the Effectiveness of this Ad. Extremely ineffective. Would not watch again.

15. Commercial #5 (Screenshot) A sparkling water commercial (Click these green links to watch commercials.)

16. Would you buy the sparkling water? Heck no! I don’t buy sparkling water as it is. I would stay away from this brand now if I did buy some. QuestionsAnswers Do the sexual themes in this commercial help sell the product? No. I had no idea what the point of that commercial was. Evaluate the Effectiveness of this Ad. Very Very bad. Probably the worst ad I’ve ever seen.

17. Would you buy the sparkling water? No. Bad product and a bad ad. QuestionsAnswers Do the sexual themes in this commercial help sell the product? No that ad almost had me gagging because of how bad it was. Evaluate the Effectiveness of this Ad. Super ineffective. What were they thinking when they made that?

18. Results According to the stats of both male and female. Only found the commercials to be kind of effective. The trend I saw the most was the ones that used celebrities were the most effective.

19. Bibliography Kate Upton Carls Jr Commercial Kim Kardashian Skechers Shape-ups Shoes Super Bowl Commercial Eva Longoria New SHEBA 'Follow Your Passion' TV Commercial RadioShack Beats Pill #UWANTIT Commercial Dita von Teese The New Perrier Mansion Commercial