1. „BREATH SPORT, BE EXTREME“ April-October 2013 ORBICO SLOVENIA Damjana Žaler

2. Campaign „Breath sport, be extreme“, began in April and lasted till October 2013. Encouraging people to buy Fisherman's Friend pastilles and get free ticket for entering in one of the offered Adrenalin parks, was the main mechanic. Promotion of campaign runs throe shelf banners, local FF Facebook page, promotions and sampling on Gas stations and shopping centers. Whole activity ends with group competition in Adrenalin park Ljubelj, the strongest one participate on unforgettable experience of Strongman run in Italy. BREATH SPORT, BE EXTREME

3. Main goals  Increase awareness of brand Fisherman's Friend in Slovenia (banners, promotion, sampling, coupons)  Increase visibility of local Facebook page Fisherman's Friend  Long term increase of sale. BREATH SPORT, BE EXTREME

4. Performance: stores, events  on sales point and many different events, we organize 184 hours of promotions and give away over 6000 samples and Coupons.  Placing shelve banners and Coupons on gas stations (Petrol) and shopping centers Interspar BREATH SPORT, BE EXTREME

8. Performance: Web  activity include also Facebook local page Fisherman's Friend (in combination with Braun as prize given in web prize game on well known page called „Student“)  In time of campaign over 1950 clicks on FB FF  Sent has been 438 direct e-mails to the new users BREATH SPORT, BE EXTREME https://bitly.com/podarjajo- BRAUN-brivnik https://bitly.com/%C5%A0T- osvoji-BRAUN-epilator

9. Unforgettable closing meeting in Adrenalin Park Ljubelj BREATH SPORT, BE EXTREME

12. Adrenalin and Fisherman's Friend addicted people from Slovenia

13. Strongman run Italy, September 2013 End of Slovenian campaign, we organize travel to Strongman run in Italy. Our Italian friends help us getting free entering tickets for our participant. Special thanks goes to Paul and Geraint for strong support and connection with organizer of Strongman run Italy. Orbico organize advertising of Strongman run Italy on our FB page and local web magazines. BREATH SPORT, BE EXTREME

14. We took the strongest Slovenian girls and boys on „Strongman run“ in Italy BREATH SPORT, BE EXTREME

15. TV stars from Slovenia BREATH SPORT, BE EXTREME

17. We got free promotion of campaign in magazines and on web http://www.naprostem.si/novice/9664/adrenalinsko_na_ljubelju. html  http://www.njena.si/2013/09/3-4-zdaj-dihaj-sport/http://www.njena.si/2013/09/3-4-zdaj-dihaj-sport/  http://lepazdrava.si/2013/09/3-4-zdaj-dihaj-sport/ http://lepazdrava.si/2013/09/3-4-zdaj-dihaj-sport/  http://www.eva.si/2013/09/3-4-zdaj-dihaj-sport3/ http://www.eva.si/2013/09/3-4-zdaj-dihaj-sport3/  Instore  Tekač BREATH SPORT, BE EXTREME

18. Continuation of campaign in 2014 We decided to participate as co-sponsor by one of the best media supported athletic race, similar as Strongman run, called Obstacle Challenge Slovenia. We already started the project with training in March – FF sampling on event. http://www.siol.net/sportal/rekreacija/novice/2014/03/za_nami_je_zimski_oviratlon_pri prava_na_oviratlon_2014.aspx https://www.facebook.com/Oviratlon.Obstacle.Challenge?ref=hl This race will take a place end of June on Pokljuka, in the middle of pure nature of Triglav national park. BREATH SPORT, BE EXTREME

19. THANK YOU FOR YOUR ATTENTION BREATH SPORT, BE EXTREME