1. United Way of Greater Cincinnati. Living Your Legacy Leave a Legacy Tocqueville Legacy Circle Channeling Influence Into Action…Today. Tomorrow. Forever

2. World Class Arts Institutions –Strong Arts Campaign raising $12 million for 110 organizations Professional Baseball and Football Teams Nationally Ranked Universities and Colleges Hospital Systems with Strong Research Capacity Growing YP Presence s The Region is Home to 9 Fortune 500 Companies Revitalized Downtown and Riverfront – Hosting All Star Game in 2015 Independent Restaurants and Local Chefs Gaining National Prominence Strong Local Attractions: Zoo, Museums, Waterparks, Aquarium, Casino, Amusement Park Metropolitan Statistical Area: 2.14 Million CINCINNATI AT A GLANCE: A LIVEABLE AND VIBRANT MIDWESTERN CITY

3. ONE OF THE LARGEST TOCQUEVILLE SOCIETIES IN THE COUNTRY Founding Founded in 1985 with 13 Members (5 current members) Company Driven One Annual Gathering Tocqueville Award Established Current State More than 900 members Donating $13.3 Million Member Driven – Members Recruit/Advocate New Members Diverse Menu of Engagement Opportunities –Unique Affinity Groups –Strong Pipeline –Growing Brand Recognition

4. Tocqueville Legacy Circle Current Status: 59 Total members in Tocqueville Legacy Circle This includes: 7 Million Dollar Roundtable Legacy Leaders 1 Two Million Dollar Legacy 4 Million Dollar Legacy

5. Tocqueville Legacy Circle Best Practice: 5 equal annual payments Income tax deduction eligibility Up to ½ of annual premium credited from annual campaign pledge Balance of premium met through donor’s campaign pledge increase

6. Best Practice: United Way Life What Processes Can Our Donor(s) Anticipate? Medical Questionnaire Quote Range Underwriting Recognition Thank You!

7. New Strategy: Outlive Your Life INVEST IN YOUR PHILANTHROPIC FUTURE Outlive Your Life is a new way to structure your annual Tocqueville gift to create an endowed fund that will benefit future generations and support the work at United Way that is important to you and helpful to our community. Increase Your Annual Gift Now Receive a Match Enjoy Tocqueville Benefits in Retirement Make an Impact – Forever!

8. New Strategy: Outlive Your Life INCREASE YOUR ANNUAL GIFT NOW This opportunity is available to Tocqueville members who contribute $10,000 or more to the annual campaign Use cash or stock to increase your annual gift (in any amount) Increased contributions may vary from year to year Total contributed dollars are counted in the annual campaign

9. New Strategy: Outlive Your Life RECEIVE A MATCH United Way will match the amount of your increase up to $5,000 Possible Scenario for Funding a Tocqueville Endowment Gift ($250,000 endows an annual gift of $10,000)

10. New Strategy: Outlive Your Life ENJOY TOCQUEVILLE BENEFITS IN RETIREMENT Proceeds from your endowed gift will fund your Tocqueville gift annually Your endowed Tocqueville gift qualifies you for membership in United Way Tocqueville Legacy Circle, a worldwide movement of forward- thinking leaders MAKE AN IMPACT - FOREVER! Your fund will continue to make meaningful, local impact for generations to come

11. Tocqueville Legacy Circle Other Strategies to Consider –Include Planned Giving elements in Major Gift asks –Ask for paid insurance policies –Consider a targeted bequest letter campaign –Newsletter Articles on power of endowment –Board members individually approached –Consider “Matching” opportunities –Bequest tagline on everything –Special indicators in Tocqueville listings

12. At the End of the Day…It’s All About Relationships Success to Date “I’m glad this was about a planned gift, I was concerned all of this cultivation was leading to a marriage proposal.”