1. “Promoting Employment and Quality of Work in the European Rail Sector" Workshop 1: Personnel and attractiveness strategies of railway companies in Europe 1-2 July 2015 Madrid With support from the European Union

2. Promoting Employment and Quality of Work in the European Rail Sector Aims of the project Increasing the attractiveness of jobs in the European rail sector Improving employment perspectives in the companies Identifying sustainable working conditions, personnel development and retention measures European social partners‘ joint recom- mendations

3. Promoting Employment and Quality of Work in the European Rail Sector Content of the study Corporate culture Good working conditions Personnel development Retention measures Attractiveness Employment strategies Sustainable working conditions Human resources strategies Effects of structural and demographic change Employment and competence profiles Qualification and recruiting measures Employment for young people, women, older workers, less skilled workers Job mobility Overview of the image and attractiveness of jobs in the sector Profile-determining characteristics Selection criteria for job seekers Sector rankings National differences and similarities Image and attractive- ness of jobs in the rail sector Employ- ment perspec- tives and strategies Sustainable working conditions Joint recommen- dations

4. Personnel and attractiveness strategies of railway companies in Europe Workshop 1, 1-2 July 2015, Madrid Overview of image and attrac- tiveness of rail jobs Employment perspectives Sector rankings Profile- determining characteristics Selection criteria for job seekers Company culture and values Employer branding & strategic recruiting External communication Media reception