2. Review What is an inference? Making an educated guess based on your schema and textual clues !

3. Mythology and Advertising Companies use places, people, and events from mythology to sell their products. They hope you will use your schema about Greek mythology and their ad to infer good things about the product or company. Let’s look at an example.

4. Apollo Theater Background Knowledge: I know Apollo is the God of music. I have been to music concerts at theaters. Text Clues: The marquee says Apollo is a world famous theater. Inference: Apollo Theater must have amazing music concerts because Apollo is the God of music.

5. Your Turn Tap into your schema about Greek Mythology, look at the text clues in the advertisement, and make an inference !

6. BACKGROUND KNOWLEDGE: 1. What sort of company uses this advertisement? TEXT CLUE: 2. What god does this logo represent? INFERENCE: 3. Why would the company use this god to represent it?

7. Centaur Riding School BACKGROUND KNOWLEDGE: 1. What sort of company uses this advertisement? TEXT CLUE: 2. What god does this logo represent? INFERENCE: 3. Why would the company use this god to represent it?

8. Ambrosia Natural Foods BACKGROUND KNOWLEDGE: 1. What sort of company uses this advertisement? TEXT CLUE: 2. What god does this logo represent? INFERENCE: 3. Why would the company use this god to represent it?

9. Mt Olympus Spring Water BACKGROUND KNOWLEDGE: 1. What sort of company uses this advertisement? TEXT CLUE: 2. What god does this logo represent? INFERENCE: 3. Why would the company use this god to represent it?

10. Remember! Looking at the text clues and tapping into schema will help you give EDUCATED guesses rather than just guesses!