1. Group Warm Up: Advertisements 1.Work in groups to analyze the 12 random advertisements in your group’s folder. 2.Put them in order of worst (1) to best (12) and stick them around the perimeter of the big green paper. 3.Next to each advertisement, write a statement about why you placed it in that spot. 4.In the middle of the paper, write a list or an explanation about what makes a good, persuasive advertisement.

2. Today’s Group Assignments 1.Complete group commercial warm up. 2.As a group, review notes on “Steps to Mastering the Art of Persuasion” 3.As a group, begin Group Commercial Project 4.Answer today’s Exit Ticket (individually) 5.Begin working on Homework Assignment due at the beginning of class on Wednesday. Remember, no one in class should be sitting idly by wasting class time while other group members do all of the work. Ask me if you have questions/need help.

3. Persuasion and Colonial Literature America’s history of persuasive rhetoric began with statesmen, writers, and orators who felt strongly about the future of the colonized states. These men vigorously debated freedom— from tyranny, taxes, and censorship. Writings, such as Thomas Jefferson’s Declaration of Independence (page 238), were not only official state documents but well-crafted arguments. The way ideas are organized in an argument can be key to the argument’s persuasive power.

4. Persuasion and Colonial Literature A writer can develop an argument deductively, by beginning with a generalization, or premise, and proceeding to examples and supporting facts. Writers can also argue inductively, by beginning with examples or facts and proceeding to a conclusion.

5. Steps to Mastering the Art of Persuasion 1. Have a clear purpose in mind as you begin writing. 2. Have a clearly stated opinion statement (thesis) on which you base your argument. 3. Direct your argument toward the appropriate audience. 4. Employ an appropriate tone for that audience.

6. Steps to Mastering the Art of Persuasion 5. Address the counterclaim (opposing "side" of the argument); prove your "side" correct. 6. Sequence your reasons and evidence in the most effective order. 7. Include logical, emotional, and ethical appeals within your reasons and evidence. (Mostly logical) 8. Use connotative words ("loaded language") to create emotional appeal.

7. Things You Will Be Graded On: An advertisement is a planned communication meant to be seen, heard or read. – It attempts to persuade an audience to buy a product or service, accept an idea, or support a cause. Advertisements may appear in printed or broadcast form Your group must create an ORIGINAL PRODUCT to the class, and create a commercial to act out in front of the group. The group that wins the most “MONEY” will earn the highest grade.

8. Things You Will Be Graded On: An EFFECTIVE (or persuasive) advertisement includes the following: 1.A memorable slogan to grab the audience’s attention. 2.A call to action 3.Persuasive and/or informative text 4.Striking visual or aural images 5.Informative details about price, location, date and time 6.A script submitted as a Google Document

9. Script Writing Fill up AT LEAST one full page (double-spaced, Times New Roman 12 font with regular margins) Each group member must participate in the script writing. One script should be submitted as a Google Doc. To mrsebuchanan@gmail.com Counts as a major test grade for each group member. (First test grade of 4 th nine weeks) Each group member must participate in the performance. Today: – Turn in a completed rough draft of the script – Practice your commercial- use props and costumes!

10. Homework Assignment Due 3/30/12 In orange text book at home, read Patrick Henry’s “Speech at the Virginia Convention” pg. 202-206 Answer the 6 reading comprehension questions at the end of the selection (pg. 206) and be prepared for an individual reading check on Wednesday. Review the following websites about Business Letter Writing and be prepared to start a new individual writing assignment based on these notes: http://owl.english.purdue.edu/owl/resource/653 /01/ http://owl.english.purdue.edu/owl/resource/653 /01/

11. Today’s Exit Ticket “Of age!” – In our society, you have to be of a certain age to LEGALLY do almost anything- drive, drink, vote… – Write a paragraph about whether or not you think our laws in North Carolina that have age limits should be changed or not. – Explain which laws should be changed and why you think they should.