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& NEW. Negative Portrayals Chongalicious Anyone online can be a content producer Stereotypes are often reinforced Interview with “Chongas” Is there anything.

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Presentation on theme: "& NEW. Negative Portrayals Chongalicious Anyone online can be a content producer Stereotypes are often reinforced Interview with “Chongas” Is there anything."— Presentation transcript:

1 & NEW

2 Negative Portrayals Chongalicious Anyone online can be a content producer Stereotypes are often reinforced Interview with “Chongas” Is there anything similar to this in the media? Why were the views so high on this video? What types of audiences are watching and commenting on this video? What do you think of the definition of the “Chonga” that is described in the interview? Do you think they are receiving positive feedback for their portrayals? Is this representative of all Latinas? http://www.youtube.com/watch?v=EhnXHMjR SeU http://www.youtube.com/watch?v=uVHdqmN 7-XE

3 Channel Dedicated to both Spanish and English speaking Hispanics. Content on Home, Healthy, Beauty, and Family. Stress the importance family and culture. Tips for raising a bilingual child http://www.youtube.com/watch?v=dIarm2BAlKc&list= PL86BAC250EB85C362&feature=plcp YouTube What are some themes/values that we see in the content produced? What are some innovative aspects to this channel? What makes this channel appealing to Latinas?

4 Are there any roles similar to this in regular television programming? Are there any draw backs to this type of independent production? Justice Woman Vanessa Verduga Law school graduate Writes, produces, and acts in Justice Woman. Launched Web series during Hispanic Heritage month. http://www.youtube.com/watch?v=UWOyJV X6H8Q&feature=plcp

5 Marketing In New Media Latinas are a growing population segment in the U.S., currently about 25 million, according to Census Bureau. Media publications have started to aim specifically towards the American born Latina market. What types content is being sold to Latinas? Is it oriented around family/appearance or something else? Why is it such a growing market?

6 Blogs What are some common themes in some new media content catering to Latinas? Are the issues addressed online common issues generally talked about in the media? Mamiverse: For Latina moms to discuss cultural perspectives Sharing information and experiences http://www.mamiverse.com/dolls- for-latina-daughter-29631/ Independent Music Artists http://music.terra.com/10-latin-indie-artists-you- should- know,47e8297aaecb7310VgnCLD200000bbcceb0aR CRD.html gives artists who may not want to conform to what a label wants to become successful a way to broadcast their music. The May Fire


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