1. FORESTUR: “Tailored training for professionals in the rural tourist sector” ES/06/B/F/PP-149544 VALORISATION & SUSTAINABILITY STRATEGY Sucevita, May 2008

2. 1 EXPLOITATION The key to success exploitation mechanisms is to select those that are appropriate to the type of result and the end users envisaged. Where the project culminates in a new method or a new product, for example, then transfer, commercialisation and sustainability could be appropriate mechanisms.

3. 2 EXPLOITATION Transfer enhances good practice by spreading results. The transfer can take place at all levels and the results can be used into new contexts or other organisations can customise the results to suit their conditions. Commercialisation is especially appropriate to tangible products and is suitable for the end users. * There can be complications for results that involve complex intellectual property rights or where a lack of clarity in product ownership exists.

4. 3 EXPLOTATION Sustainability: Just because a project is completed does not mean its results disappear. It is important to keep them visible and available, especially through websites, so that target audiences can access them, learn from them, adapt them to their own needs and even build on them and take them to the next level. Of course both transfer and commercialisation aid sustainability.

5. 4 How can we exploit FORESTUR results? We are going to offer totally free the GUIDEBOOK (methodology & content), can we offer FORESTUR TM: - ICT - Business Management - Customer Care charging for the training? Is there any other way to exploit the results?

6. 5 WP 5 WP5 − DESIGN AND IMPLEMENTATION OF THE PROJECT VALORISATION & SUSTAINABILITY STRATEGY 01/10/2006 − 30/09/2008 (24 months) Objective: To plan from the start what will happen to the project outputs at the end of the contract period. To disseminate and exploit the project results at local, national and European levels,as well as to optimise them by means of ensuring their transfer to other contexts.

7. 6 CHECKING OF OUTPUTS 1)Detailed and consolidated Valorisation Plan including actions to be carried out in order to ensure the sustainability of the project outputs after the end of the contract period 2)Transfer of the project outputs to other sectors, target groups or socio−cultural contexts, guaranteeing their further Exploitation Round table / Forestur event in each country 3)Transfer of the project outputs to decision−making bodies in the field of vocational training, tourism and regional development = Newsletter / Round table - Forestur event

8. 7 CHECKING OF ACTIVITIES 1) Further and joint design of the valorisation action plan for the project and how it will be implemented in every partner country. 2) Main activities envisaged in the valorisation strategy: Project Website for dissemination Dissemination in related portals WIKIPEDIA = Forestur information is available in all the languages

9. 8 CHECKING OF ACTIVITIES - 2 nd Focus Group/Forestur event in the partner countries. Integration of feedback from the final user into the product design Promotional articles and material: leaflets, posters, presentations in mpeg and Power Point… Attendance at conferences and seminars on related topics in which the project's results can be presented and disseminated in order to arouse other users' interest in contributing to their exploitation

10. 9 CHECKING OF ACTIVITIES Attendance/participation at Trade Fairs Distribution of the project's results to every collaborating organisation with the aim of extending the repercussions of these results. Also, with this aim, the opportunity to participate in any of the training schemes designed will be offered to any user who may apply for it, completely free of charge Cooperation with networks and forums (at regional, national, international or community level) Media Communication Strategy. A detailed programme will be created (radio, press and Internet) with the aim of reaching the highest number of people

11. 10 CHECKING OF ACTIVITIES Extrapolation and adaptation of the results to other institutions related to the training of professionals in the tourism sector Review and discussion about the project results (partial and final) and their expected impact −Product test by different target groups and users outside of the scope of the partnership

12. 11 REMAINING TASKS 1)Newsletter 2)Sending the Newsletter to the mailing lists in all the countries (policy-makers, professionals in the sector, sector bodies, educational institutions…) * To bear in mind legal requirements associated with the possibility to subscribe/unsubscribe and the storing and access of personal data. 3) Distribution of the project's results to every collaborating organisation with the aim of extending the repercussions of these results. 4) Improvement of the Website for dissemination.

13. 12 REMAINING TASKS 5) Media Communication Strategy: - Submit FORESTUR paper to related conferences & congresses. - Info-day in Brussels