2.  Appreciate the importance of vision  Identify the distinctive purpose of vision achieves  How sharing vision can develop a ‘picture of a new world’  Establish how vision works  How a well communicated vision can inspire stakeholders  Application via case study

3. ? What is meant by vision Here’s a question...

4. A vision is picture of the ‘WHOLE NEW WORLD’ A Business Leader wishes to create Vision is a Very Powerful Leadership Tool

5. Direction Personal Goals Business Goals Warmth Relations Moral Guidelines Strategy Guidelines LeadershipMotivation Vision How Vision Works

6. ? How do you create a vision

7. Shaping Vision Vision Developing and Shaping Sharing and Communicating

8. Vision Picture of a New World How will value be created? Who will be involved? Why will they be better off? Knowledge & Information Shaping vision

9. ? How can a vision statement attract stakeholders to a new venture

10. Communicating and Sharing Vision What benefits will people gain? How will their social, economic & self development needs be better in the new world? Will they want the moral & social responsibilities entailed in the vision and what it offers? What are the risks involved – if any? How credible is the new world to them? How will they view the journey to the new world?

11. ‘I have a dream…’ Talking specific goals Talking strategy Story-telling Why things can be better What’s in it for you Communicating and Sharing Vision

12. Communicating Vision Nature of the vision The leader’s leadership style The stakeholder audience Stakeholders needs and motivations Stakeholders’ relationship to the business The commitments desired from them The time, place and medium

13. “ A vision is a picture of a new and better world that the business leader wishes to create.” Philip Wickham “Visionary leadership demands communication of the vision In a way which draws stakeholders towards the venture and motivates them to work for its success” Philip Wickham

14. All for Italy! See the full case; Breaking with Tradition in Italian Business

15.  What was Claudio Sposito's vision for Clessidra?  To what extent do you think it communicated a new world?  Who were the stakeholders?  How did he communicate his vision?  How do you think his vision gave direction to the company’s strategy?  Are you able to improve your business vision?