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Arman Arneja Mr. Como. Marketing Managers General Overview Plan, direct, and coordinate marketing programs. (promotion, advertisements, etc.) Identify.

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Presentation on theme: "Arman Arneja Mr. Como. Marketing Managers General Overview Plan, direct, and coordinate marketing programs. (promotion, advertisements, etc.) Identify."— Presentation transcript:

1 Arman Arneja Mr. Como

2 Marketing Managers

3 General Overview Plan, direct, and coordinate marketing programs. (promotion, advertisements, etc.) Identify target market and potential customers Sets prices that not only satisfy the firm but also are competitive and keep customers satisfied.

4 Skills Persuasion- Convincing others to change their mind or behavior. (advertisements, promotion, prices etc.) Decision Making- Considering Pros and Cons to each decision and choosing the best solution based on those factors. Active Learning- Understanding new information for both current and future problem-solving and decision-making

5 Formulate, direct and coordinate marketing activities and policies to promote products, while working with advertising and promotion managers on advertisements and promotions. Initiate market research studies or analyze their findings. (Demographics, Number of Sales etc.) Tasks

6 Education 84% of Marketing Managers have a Bachelors Degree Majors: Business, Communications, Advertising or Finance

7 Salary $119,480 Gross Pay Annually $57.44 Hourly Pay

8 Related Careers Sales Managers Advertising and Promotions Managers Training and Development Managers

9 Sales Managers

10 General Overview Plan, direct, or coordinate the actual distribution of a product or service to the customer. Establishes sales territories, quotas, and goals as well as training programs for sales representatives.

11 Skills Persuasion — Persuading others to change their minds or behavior. Monitoring — Monitoring performance of yourself, other individuals, or organizations to make improvements or take corrective action while being helpful to those who need. Management of Personnel Resources — Motivating, developing, and directing people as they work, encouraging workers. Also, identifying the best people for the job in order for the success of the company.

12 Tasks Resolve Customer complaints and ensure that the customer is both satisfied and felt important when problems arise. Monitor customer preferences to determine focus of sales efforts.( What does the customer want?) Plan and direct staffing, training, and performance evaluations to improve sales team and generate more revenue from sales.

13 Education 52% have a bachelors degree. 19% have a masters degree. Majors include Marketing, Business or Advertising.

14 Salary $105,260 annual salary $50.60 hourly pay

15 Related Careers Marketing Managers Logistics Managers Advertising and Promotions Managers

16 Economists

17 General Overview Teach theories, principles, and methods of economics. Study economic and statistical data in area of specialization, such as finance, labor, or agriculture.

18 Skills Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times, being patient and helpful with questions. Instructing — Teaching others how to do something, also giving explanation. Critical Thinking — Using logic and reasoning to identify the pros and cons of each solution, conclusions or approaches to problems.

19 Tasks Supervise research projects and students' study projects. Formulate plans to solve economic problems or to interpret markets. Develop economic guidelines and standards and prepare points of view used in forecasting trends and formulating economic policy in order to deliver better comprehension.

20 Education 63% have doctoral or professional degree. Teaching or Business Major

21 Salary $44.16 hourly $91,860 annual

22 Related Careers Sociologists Geographers Political Scientists

23 Chief Executives

24 General Overview Plan, direct, or coordinate operational activities at the highest level of management with assistance of lower ranked executives and staff managers for benefit of company

25 Skills Judgment and Decision Making — Considering the relative pros and cons of potential actions to choose the most appropriate one. Coordination — Adjusting actions in relation to others' actions. (Shows Courtesy and Respect) Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.(Establishes most efficient work flow.)

26 Tasks Analyze operations to evaluate performance of a company and to determine areas of potential cost reduction, program improvement, or policy change, so that company programs can adjust accordingly. Appoint department heads or managers and assign or delegate responsibilities to them. ( Choose best people for the job.) Negotiate or approve contracts or agreements

27 Education Bachelor’s Degree, Masters Preferred Almost every Major has this field related.

28 Salary $80.84 hourly $168,140 annual

29 Related Careers Sales Managers Logistics Managers Lawyers


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