1. Eastern Division Relay For Life Business Unit Fight Back Training January 2010

2. Learning Objectives By the end of the session participants will be able to: List who should be on the Regional Fight Back Implementation Team and their roles Describe the recommended Fight Back structure and roles for each relay Identify the minimum Fight Back recommendations for each Relay Demonstrate how to find the Fight Back resources that FB chairs will need to create and implement a Relay Fight Back plan

3. Introduction Background and brief history of Mission Delivery / Fight Back through Relay

4. Martha Ryan Michael Seserman Fight Back Support Structure Relay Business Unit UpstateDSHIUpstateDSHI Metro DSHI NJ DSHI Regional Fight Back Implementation Teams Community Mission Managers (CMM) and Relay Point of Contacts (POC) Regional Fight Back Implementation Teams Community Mission Managers (CMM) and Relay Point of Contacts (POC) Relay Fight Back Chairs and Regional Relay Staff Natasha Coleman Laurie Vokes Advocacy and Survivor Chairs

5. Regional Fight Back Implementation Team Led by Community Mission Manager and Regional RFL Point of Contact Include: –Regional Director of Advocacy –Regional Patient and Family Service Staff –Legislative Ambassador –Experienced Fight Back Chair –Other key volunteers (i.e., Advisory Board member involved in Relay)

6. Regional Fight Back Implementation Team Develop a Regional Fight Back Plan that takes into account the Division Fight Back Plan priority strategies for the region Regional Plan is a guide for each Relay FB Plan Each region’s plan should consider how to build activities and messages into: –pre-event gatherings (regional summits, kickoffs, committee and TC meetings) –fundraisers –email and other communication –day-of-activities

7. Regional Fight Back Implementation Team The Regional Implementation Team should train and support the RFL Directors and Fight Back Chairs to incorporate these strategies into each event Recommend: –1 Regional training for Relay staff –1 regional training with all Relay Fight Back Chairs and staff partners

8. Roles of Event Level Fight Back Volunteers Fight Back Chair Oversees creation and overall implementation of the Fight Back Plan for the Relay Focuses on Prevention/Detection and Research Advocacy Chair – Advocacy Activities Survivor Chair – Survivorship activities

9. Fight Back Plan Each Relay should choose at least one activity from each category (for a minimum of four Fight Back Activities) –Prevention and Detection –Survivorship –Research –Advocacy

10. Prevention and Detection Colorectal Cancer Awareness Zone Tobacco Free Awareness Zone Tobacco Free Supermarket and Pharmacies Healthy Relays

11. Colorectal Cancer Awareness Zone Colon Cancer Awareness Zone is a fun campaign to raise awareness and to collect screening pledges for colon cancer. –Pledge Cards – have all committee members, team captains and participants sign the Colon Cancer Pledge card. –Announcements - Make announcements about the importance of colon cancer screening –Colon Cancer Screening Lap – Honor anyone who is current with their screening according to the guidelines.

12. Tobacco Free Awareness Zone The Tobacco Free Awareness Zone is defined as a Relay with at least the first three activities: Signs - “Relay For Life is Tobacco Free” signs at all entrances Announcements Tear sheets Quitters lap Quit table

13. Tobacco Free Supermarket and Pharmacies The more tobacco retailers there are in a community the more likely children will start smoking An ongoing campaign to reduce advertising and tobacco retailers Postcards / Petitions Sample letters and emails A website with chains’ email -www.tobaccofreegrocery.org

14. Healthy Relays Events should support our Nutrition Guidelines See RFL Nutrition Guide Use at least 3 new ideas from Guide –Grilled chicken vs hot dogs and other processed meats –Ground turkey vs red meat –Water or seltzer vs regular soda Post calories next to menu at one or more vendors Tell Relayers why we are making changes Food or beverage commonly offered at Relay for Life Calories (Average adult needs 2000 calories per day) Hot dog on a bun373 Hamburger on a bun378 Sausage (6 oz sausage)250 Italian sub (6 inch)586 Cheese Pizza (Avg. slice)230 Potato Chips (1 oz bag)155 Tortilla chips w/cheese (1 serving) 430 Cotton Candy220 Popcorn (1 cup)40 Cola or other soda (16 oz bottle) 182 Fruit Punch (20 oz bottle)240 Diet soda (16 oz)5 Water0

15. Survivorship Heroes of Hope Survivor Guidebook Centralized Survivor Invite Survivor Data CaptureSurvivor Data Capture

16. Research CPS3 Research in a box 2010 CPS 3 Sites Bridgewater, NJ Chenango County, NY Clark, NJ Cortland, NY Egg Harbor, NJ Green Island, NY Kingston, NY Lockport NY Middle Village, NY Saratoga Springs, NY Syracuse/Liverpool, NY Two Rivers, NJ

17. Advocacy ACS CAN member recruitment (3) Relay Advocacy Guidebook ACS CAN flip book and calendar ACS CAN recruitment email & 2 legislative action alert emails College and Community Relay Activities - TBD

18. Finding Fight Back Materials Online  Prevention and Detection  Survivorship  Research  Advocacy Relay Central - http://relay.acsevents.org/site/PageServer?pagename =RFL_EA_Relay_Central_Home http://relay.acsevents.org/site/PageServer?pagename =RFL_EA_Relay_Central_Home Fight Back Chair >

19. Questions