1. Dr. Ray Smilor Schumacher Fellow Neeley School of Business Texas Christian University Senior Fellow, CFE Leading a Technopark and Incubator

2. Agenda  Show authenticity  Create trust  Exude optimism

3. “Leadership is authentic self expression that creates value.” - Jim Cashman Leadership from the Inside Out Authenticity

4.  Identify your uniqueness Be Authentic

5.  Identify your uniqueness  Expose a vulnerability  Be consistent  Establish your “potent point of view” Be Authentic

6. Potent Point of View “Never give up. Never give up. Never! Never!” - Sir Winston Churchill

7.  “The customer first, last and always.”  “Every phone call will be answered by a real person!”  “Nobody says, 'That’s not my job!'” Potent Point of View

8. Trust “Trust is a pragmatic, tangible, actionable asset that you can create.” Stephen M.R. Covey The Speed of Trust

9.  Communicate -- Talk honestly -- Demonstrate respect -- Keep commitments Create Trust

10.  Inspire -- Show loyalty -- Be accountable -- Deliver results Create Trust

11. The more difficult the task and the greater the pressure, the more important optimism is to the success of every endeavor. – Martin Seligman Learned Optimism Optimism

12. Be Optimistic  See for yourself  Focus on talents, not weakness of others  Label differently