1. CONFIDENTIAL1 Case Study

2. CONFIDENTIAL2 The Ad Becomes the App An app-like location experience for every brand

3. CONFIDENTIAL3 Extending Location to All Companies Any Brand Location Your Stores or Where Your Product is Sold Product Availability Over 3M products pre- integrated Directions for Each User Convert to drive In-Store Sales 75% of Fortune 500 companies don’t have physical stores

4. CONFIDENTIAL4 GAP and JiWire Compass Location-Based Advertising on Any Device

5. CONFIDENTIAL5 GAP and JiWire Compass Mobile

6. CONFIDENTIAL6 GAP and JiWire Compass Mobile

7. CONFIDENTIAL7 GAP and JiWire Compass Cross-Channel

8. CONFIDENTIAL8 GAP and JiWire Compass Cross-Channel

9. CONFIDENTIAL9 Overall Compass Results Advertisers Click-Through RateTake Multiple ActionsAverage Time Spent 3X higher25%>1 Minute

10. CONFIDENTIAL10 Campaign Insights Proximity Marketing

11. CONFIDENTIAL11 2.9x 1.6x 1251020 Proximity to Store Location (miles) Expansion Rate Strong Performance at Broad Distances Normal Performance

12. CONFIDENTIAL12 1251020 Store Proximity (miles) Post-Expansion Engagement Rate Store Proximity (miles) Custom Engagements (e.g Video) 1251020 Strong Performance at Broad Distances

13. CONFIDENTIAL13 Store Detail Views Walking/Driving Direction Views Wi-FiMobileWi-FiMobile +15%+270% Consumer Activities Differ by Device

14. CONFIDENTIAL14 Location: For More Than Just Brands & Merchants