1. How to win friends and grow your organization!

2. What would Dale Carnegie do on Facebook?

3. How to win friends and grow your organization! Paul Burtness Web Site Coordinator Public Information Dept., Anoka County Jennifer Fink Marketing and Visitor Services Manager Parks and Recreation Dept., Anoka County Martha Weaver Public Information Manager Anoka County

4. How to win friends and grow your organization! Dale Carnegie ( 1888 – 1955 ) Dale Carnagey Debater, orator, traveling salesman, taught public speaking classes, author Changed his name to Carnegie, rented Carnegie Hall for a lecture Dale Carnegie Training Success comes not from technical know-how but from people skills

5. How to win friends and grow your organization! How to Win Friends and Influence People published in 1937 15 million copies to date Dale Carnegie Arouse in the other person an eager want. Become genuinely interested in other people. Remember that a person’s name is, to that person, the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person’s interests. Make the other person feel important – and do it sincerely.

6. How to win friends and grow your organization! Anoka County & Social Media Facebook Twitter YouTube Mobile Websites Mobile Marketing Group Buying Promotions Web, Email, Traditional Media

7. How to win friends and grow your organization!

8. Who We Are – Anoka County Anoka County Parks Bunker Beach Water Park Chomonix Golf Course

9. How to win friends and grow your organization! www.facebook.com/bunkerbeach (5,420 likes)

10. How to win friends and grow your organization!

13. YouTube Channel: www.youtube.com/anokacountymn

14. How to win friends and grow your organization! Visit Bunker Beach on your smartphone m.BunkerBeach.com

15. How to win friends and grow your organization!

18. Arouse in the other person an eager want. Become genuinely interested in other people. Remember that a person’s name is, to that person, the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person’s interests. Make the other person feel important – and do it sincerely.

19. How to win friends and grow your organization! Twitter.com/AnokaCounty 1,302 followers

20. How to win friends and grow your organization! Who We Are - Anoka County North metro, 4 th largest county, 325K pop. 2 nd lowest taxes in the metro area Urban south, rural north About to break ground on a fiber broadband network to bring expanded connectivity across the county, funded by a $13.4 million grant from the American Recovery and Reinvestment Act (ARRA)

21. How to win friends and grow your organization! Twitter Autofeed from Facebook Retweets Relationship to media Who is following is more important than how many

22. How to win friends and grow your organization!

25. Policies in Place Establish clear authority over social media Require clear purpose Process for request and approval Assess ability and commitment Monitor closely

26. How to win friends and grow your organization! Use what you know about your audience to attract and keep the right kind of friends for your social media efforts. Blend traditional marketing/communications strategies with the new and unique tools of social media. Be proactive in developing policies and guidelines for your organization’s efforts in social media. In Summary

27. How to win friends and grow your organization! Resources SMUG – Social Media University, Global http://social-media-university-global.org/ Mayo Clinic Social Media Center http://socialmedia.mayoclinic.org/ Social Media Revolution video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media Policies http://www.socialmediagovernance.com/

28. How to win friends and grow your organization! Paul Burtness Web Site Coordinator Public Information Dept., Anoka County paul.burtness@co.anoka.mn.us Martha Weaver Public Information Manager Public Information Dept., Anoka County martha.weaver@co.anoka.mn.us www.AnokaCounty.us www.AnokaCountyParks.com www.BunkerBeach.com www.ChomonixGolf.com www.facebook.com/bunkerbeach www.facebook.com/wargonaturecenter www.youtube.com/anokacountymn www.twitter.com/anokacounty www.twitter.com/anokacountypark www.twitter.com/anokacountyhwy www.twitter.com/anokacolibrary Thank You! Jennifer Fink Marketing and Visitor Services Manager Parks and Recreation Dept., Anoka County jennifer.fink@co.anoka.mn.us