1. Web analysis KTH School of Electrical Engineering Marie Androv and James Royal-Lawson

2. On the Agenda  Background and challenges  Web analysis presentation  Questions  The way forward (building a brand)  Concrete Activities

4. Background and challanges We are very good at getting info on the web… …but is it what the visitor is looking for? So we carried out a web analysis… …which turned out to be more complex than expected.

5. User Friendlier Web  Deactivate or reorganize old pages  Communicate with the target group  Use other channels to lead people to our web – facebook, twitter, newsletter etc  Attract people to our web  Help visitors to more content

7. Concrete activities Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013 Google analytics account for every department – crasch course on how and what. – Fall 2013 Activate “Did you find this page useful?” on important pages – Fall 2013 Individual action plan for each department based on analysis – 2013-2014. Target group and message workshop – who are we talking to and how do we address them – Spring 2014. Work on metadiscriptions: Google displays in the search results. It's your chance to explain and convince people in search results to click! – 2013-2014. Ready to use Google Analytics reports – KTH Web Group fall 2013. Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014. Follow up share of visits on department pages – fall 2014. Uniform intro text and images on department pages – 2014.

8. Good examples

9. Thank you! www.kth.se/ees Facebook/kthelectricalengineering Twitter @kthelectrical #kthee

10. Web Analysis 30 000 pages on EE’ s web Visitors are from… 77 % Sweden, 4 % India, 1,4 % Spain …visits: 13,5 % Calendar 13, 2 % Department pages 7,4 % Research (EE web)