1. North Carolina Serials Conference April 2003 Panel Discussion “Linking to Full-Text”

2. Overview Overview of Linking at Wiley Wiley’s Linking Goals Types of Linking/Considerations Usage Drivers Reference Linking Inbound Linking CrossRef, Aggregators, A&Is, Local Systems Contextual Linking Final Thoughts

3. Wiley’s Linking Goals Increase internal usage (stickiness, click stream, non-journal products) Increase usage driven to your site Eliminate inactive or ‘Link not Found’ error messages Provide user-friendly and helpful error messages when they do arise Improve process for reporting and resolving bad links Facilitate new linking services/ technology

4. Wiley’s Linking Goals Create a streamlined and intuitive end user experience with intelligent navigation, whereby it’s clear link goes to another publisher’s site - ideally one that is available to subscriber Offer CrossRef as first option of reference citations Open another window or anchor the source page when linking to reference

5. Types of Linking Inbound, Outbound, Internal Reference Linking (retrospective linking-past) Citation linking (prospective linking- future) ‘More like this’ linking - more articles by this author, more articles like this, people who read this Contextual linking (genes, chemicals, compounds, concepts)

6. Considerations Dead links Articles without structured references Interface – what choices are we offering Identifying a link - cost of mark up

7. Current Usage Drivers Internal Referral Local Systems - OPACS PubMed CAS ISI Web of Knowledge SwetsNet Dialog CrossRef

8. 179 Member Publishers 6.5 Million articles New robust metadata look up system Nearly all members are depositing data Over 1/3 have active reference links

9. CrossRef Members AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS) (the publisher of SCIENCE) AMERICAN CHEMICAL SOCIETY (ACS) AMERICAN GEOPHYSICAL UNION (AGU) AMERICAN INSTITUTE OF PHYSICS (AIP) BLACKWELL PUBLISHING ELSEVIER SCIENCE (Academic Press, Cell Press, Churchill Livingstone, Elsevier Science, The Lancet, Mosby, W.B. Saunders) FEDERATION OF AMERICAN SOCIETIES FOR EXPERIMENTAL BIOLOGY (FASEB) IEE IEEE INSTITUTE OF PHYSICS (IOP) KARGER KLUWER ACADEMIC PUBLISHERS NATURE PUBLISHING GROUP NEW ENGLAND JOURNAL OF MEDICINE PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES (PNAS) THE ROYAL SOCIETY OF CHEMISTRY (RSC) SPRINGER-VERLAG TAYLOR & FRANCIS GROUP JOHN WILEY & SONS WOLTERS-KLUWER INTERNATIONAL HEALTH & SCIENCE

10. Potential New Usage Drivers Search Engines Google, AltaVista, Yahoo Local Library Systems Endeavor, Ex Libris ISI CrossSearch Specialty A&Is and Portals

11. Reference Linking Main linking methods Internal CrossRef A&I’s Aggregators/Agents Open URL

12. Reference Linking Link Resolution method Internally within WIS Journals & Non-Journal content CrossRef Metadata, Metadata look up Digital Object Identifier (DOI) Secondary Sources PubMed CAS ISI

18. Abstracting & Indexing A&Is Medline (PubMed) CAS STN Japan ISI Web of Knowledge

19. Agents/Aggregators Current EBSCO SwetsNet Maruzen

20. Local Systems OpenURL Two Main Players Ex Libris Beta testing outbound-only linking now Endeavor Issues Metadata exchange Landing spot/user experience

21. Contextual Linking Wiley has the excellent facilities for this – can do molecules and chemicals SwissProt - Protein Sequence Database Celera - Human Genome Databae PDB -Protein Databank Tagging content is expensive In discussions to partner with others to achieve this

22. Contextual Linking Wiley has the best facilities for this – can do molecules and chemicals SwissProt - Protein Sequence Database Celera - Human Genome Databae PDB -Protein Databank Etc. Tagging content is expensive In discussions to partner with others to achieve this

23. Contextual Linking Wiley has the best facilities for this – can do molecules and chemicals SwissProt - Protein Sequence Database Celera - Human Genome Databae PDB -Protein Databank Etc. Tagging content is expensive In discussions to partner with others to achieve this

24. Final Thought Linking not a once and done project - always need to improve accuracy and performance of linking system Fewer clicks/Easy Navigation More contextual links Show/search only sources subscribed to

25. North Carolina Serials Conf Thank you for your time Mike Phillips Senior Account Manager - Wiley InterScience John Wiley & Sons, STM Division email: miphilli@wiley.com Tel: 773-631-4001