1. Standard QR RL Code Label March 2015 Beyond Bar Codes 1(c) RLA 2014

4. QR Codes Over 4,000 characters More than just websites 114 million scans in October in China, up 38%

5. Mercedes QR code

7. Tons of Space (c) RLA 20147  Products today have multiple labels.  QR codes can take up to 4,000 characters  Enough room for all existing labels and more…  What else COULD you use it to communicate?  Reverse Logistics  Forward Logistics  Marketing  Operations  Analytics

8. Customer Questions What chain did I buy it from? Can I throw it away? Is it hazardous? Where can I recycle it? Where can I get customer support? How long was the manufacturer’s warranty? Can I buy an extended warranty?

9. Product Information Framework Developing a list of standardized “tags” e.g. … in HTML … manufacturer name Data stored on the product Customers, retailers, salvagers In an easily accessible way QR codes and NFC

10. Getting the Info Scan QR code on package App opens, asks what you want Customer: Primary contents URL of manual in bit.ly format take to website closest place to recycle Retailer: manufacturer, mfg date, serial number, ping Siras? RLA standardizes the list of fields Data on the tags, not RLA servers

11. Near-Field Communications-NFC 285 million devices shipped in 2013 53% of smartphone market by 2015 On 80% of Android phones iPhone 6 – only for Apple Pay $0.30 chip cost 4kB storage capacity

12. Possible Codes RL01 Tag Contents RL02 UPC code RL03 Manufacturer Name RL04 Product Name RL05 Product Serial Number RL06 Date of Manufacture RL07 Length of warranty (in months) RL08 Warranty registration (URL) RL09 Product Documentation (URL) RL0A Product Support (URL) RL0B Product Recycling Instructions (URL) RL0C EPEAT Level RL0D Energy Star Rating RL0E Does product contain hazardous materials Y/N RL0F Does product contain user data? Y/N RL10 Types of plastics:list RL11 Types of metals:list