1. [index] DNA of an Advertiser  A study of all activity for a client over a period of a year, covering both rich and standard inventory  340 million impressions  26% Standard Banners vs. 74% Rich Media  53% Polite Banners  21% Expandable Banners  25 major campaigns ranging from 1MM – 53.5MM impressions  17 publishers ranging from 150K to 138MM impressions  Over 130 post-click activities were tracked Analysis of total activity July ’06 to May ‘07

2. [index] Impress to Convert Impressions drive 4:1 more conversions over clicks  Analysing post-impression and post-click tracking  Conversions happen as a result of ‘seeing’ not ‘clicking’ on the ad  Downplays the immediacy of initial response with a more powerful brand awareness driver, that produces tangible results later on Note: This is a case study based on one advertiser, 25 campaigns, 340MM impressions

3. [index]  Halo Effect: Even standard conversions happen due to rich media path 74% of total impressions were rich media based The Impact of the Impression Looking back at last 5 adverts in conversion sequence 98% of conversion path was rich media based 12345 RM: 82% SB: 18% RM: 98% SB: 2% 82% of conversions were rich media based Conversion Note: This is a case study based on one advertiser, 25 campaigns, 340MM impressions

4. [index]              Display Audience Search Audience                                      Solid Lifts, Mass Reach Larger Lifts, Targeted              Search & Display Audience Largest Lifts, Highly Targeted                    Key Takeaways: The Shape of Things

5. [index] Different advertising works in different ways Key Takeaways Utilize display advertising for building awareness and reinforcing your brand image among a mass audience. And with it’s massive reach, even smaller lifts in online and offline sales can have a BIG impact on your bottom line. Utilize search advertising for reaching your low hanging fruit: in market shoppers looking for what you have to offer. Utilizing search to deliver a relevant experience to a relevant target dramatically increases both online and offline sales. Both Search and Display ads offer the opportunity to increase onsite engagement, and more importantly, online and offline sales.

6. [index] Maximize the effectiveness of your advertising by delivering consumers both search and display advertising Take advantage of Behavioral Targeting Target in-market shoppers searching for either your brand, or something you offer, with a relevant display ad. Target someone based on their interests. If someone searches for something that’s in line with what your brand stands for, reinforce that association with a relevant display ad. Key Takeaways

7. [index] Maximize the effectiveness of your advertising by hitting consumers with both search and display advertising Take advantage of relevant brand searches: Exposure to a display ad increases trademark searches. Take advantage of this interest with a search campaign that reinforces your messaging. Key Takeaways

8. [index] Multi-lingual Booking Banner  This airline booking banner allows feeds to be input manually or linked to 3 rd party system for real-time publishing  Behavioural control of any creative asset within the banner throughout campaign  Works alongside existing processes  Amend text within any live banner  Options for Multi-lingual publishing  Book online from within the banner Proof of concept  Spanish  French, etc Utilising live feeds from advertiser

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10. [index] Qantas Dynamic Data

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12. [index] Beyond the Browser – Mail & Messenger

13. [index] Beyond the Browser – Mail & Messenger

14. [index] Travel creative's British Airways Video Pop-Up Ad British Airways Overlay-to-sky check- in branding banner British Airways Synchronised home page takeover for travel branding Virgin Video expandable, roll-over to reveal more video Fly Song Works with weather feed to locate top snow fall and then lets you search with banner Bahamas Air Synchronised page wash using expandable ads OZ Builder Full travel itinerary to build a customised holiday with a banner micro site West Australia Mini micro site banner revealing info on key locations Emirates Non Stop Fernando 14 hrs worth of video streams in one ad! Add time to see video