1. The Retail Flower Shop Choosing A Name and Logo

2. Naming Your Shop Needs to reflect that it’s a Flower Shop! Will appear on EVERYTHING you do! How does it sound when you answer the phone?

3. Naming Your Shop Not too wordy Something “catchy” Something that fits you and the type of shop you will create

4. Examples Simple Kaci’s Flowers Creative Dainty Designs Play on Words A Basket Full of Posies

5. Logo’s A “picture” representation of your store Can be simple or complex Should go with the name of your shop Not too “busy”

6. Logo’s Will appear on Business sign Business cards Invoices Advertisements And more!

7. Logo’s Examples:

8. Naming YOUR Shop & Designing a Logo Today is your Brainstorm Day! Write down as many options as you can think of & then make a final decision Begin a rough sketch of your logo. Your finalized flower shop name and logo sketch will be turned in tomorrow.

9. Name & Logo A final draft, “neat” and “professional” copy will be turned in with your Portfolio! On the final copy, maybe use computer to help make name/logo. Can also be hand-drawn