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A Lala Lajpat Rai College, B.M.S. initiative since 2000. Footfall of over 8000 management students from various colleges. Tsunami brings together academic excellence with excitement and thrills. WHAT IS TSUNAMI?
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Public and Brand outreach like no other. Participation from colleges like H.R, Xaviers, Jai Hind Excellent and innovative publicity. Extensive press and media coverage. Exclusive promotion through specifically formulated events for your company. Diversity in audience. WHY ASSOCIATE WITH US?
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Pre - Event (SOCIAL CAUSE) Contingent Leader(CL) Meet DAY 1: Carnival Day DAY 2: Youth Parliament (Round 1) DAY 3: Treasure Hunt DAY 4: Youth Parliament (Final Round) & Night Event DAY 5: Sports Day DAY 6: Mega Management 1 & 2 DAY 7: Buffer Day DAY 8: Cultural Day
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THE CURTAIN RAISER Participation: 1500+ Venue: Grant Medical College Grounds. CARNIVAL DAY
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PREPARING THE LEADERS OF TOMORROW. Participation: 400+ Venue: College Auditorium YOUTH PARLIAMENT
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BRAIN TEASER FOR EVEN THE WITTIEST. Venue: ESSEL WORLD or IMAGICA Participation:1800 + TREASURE HUNT
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NIGHT EVENT A night to remember. Particpation : 300 + Venue : Lala Lajpat Rai College.
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SURVIVAL OF THE FITTEST. Participation: 800+ Venue: Priyadarshani park (P.D.P) SPORTS DAY
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MEGA MANAGEMENT TEST FOR THE REAL WORLD. Participation : 300 + Venue : Lala Lajpat Rai College.
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THE GRAND FINALE! Participation:1800+ Venue: Lala Lajpatrai College Auditorium CULTURAL DAY
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MEDIA PLAN
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MediumCompanyOther Details Outdoor HoardingsBright Outdoor,Global Outdoor, DSN & BEST 5 across south Mumbai (Haji Ali, Marine Drive, Pedder Road,Mahalaxmi,Chowpaty & Kemps Coner) 2 across Mahim borivali & Andheri St. 500 CCD across Marine Drive,Ban Cafe college St. 2160 BEST Busses (Ac/Non-Ac) RadioRadio FM6 radio spots a day/week CinemaRoxy, Sterling & Inox Roxy- 1 Month, 4-5 Flashes a Day Sterling- 9 Flashes a Day for Week Inox- 6-7 Flashes a Day for a Week MagazineYuva & Youth Inc.2 Articles NewspaperEducation Times, Hindustan Times & Prahar Education Times- Pre & Post Fest Hindustan Times- 1 For Social Cause Prahar- Pre, Post & During the Fest OVERVIEW
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OUR MEDIA PARTNERS
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BA NNER VISIBILITY FROM LALA LAJPATRAI COLLEGE Visibility: Haji Ali NSCI BIRDS EYE-VIEW
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BANNER VISIBILITY FROM LALA LAJPATRAI COLLEGE Visibility: Haji Ali NSCI BIRDS EYE-VIEW
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Locations: Worli Bandra Worli Naka – 30x20 - ET OUTDOOR MEDIA PROMOTION
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Locations: Worli Bandra Worli Dunlop – 30x20 - HT OUTDOOR MEDIA PROMOTION
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Locations: Worli Bandra OUTDOOR MEDIA PROMOTION
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THE HUMAN CHAIN
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SOME OTHER IDEAS… Wishing wall Neon Light Flash Mob
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CELEBRITY ASSOCIATES
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Youth Parliament Judge: Aditya Thackeray Carnival Day Judge: Vivaan Shah Karthika Nair Cultural Day: Boman Irani Jacky Bhagnani Sanjay Gadvi Omar Qureshi Anita Dongre Raza Khan Dia Mirza Kunal Kapoor Rajkumar Hirani Sanjay Dutt
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Youth Parliament Judge: Aditya Thackeray Carnival Day: Naved Khan Nikhil Chinapa Cultural Day: Boman Irani Jacky Bhagnani Sanjay Gadvi Omar Qureshi Anita Dongre Raza Khan Dia Mirza Kunal Kapoor Rajkumar Hirani Sanjay Dutt CELEBRITY ASSOCIATES
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Youth Parliament Judge: Aditya Thackeray Carnival Day Judge: Vivaan Shah Karthika Nair Cultural Day: Jacky Bhagnani Imam Siddique Omar Qureshi Anita Dongre Raza Khan Ranbir Kapoor Kunal Kapoor Ileana D’Cruz Sanjay Dutt CELEBRITY ASSOCIATES
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SPONSORSHIP SCHEME
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Two 28ft (length) by 12ft (width) banner. One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College. 3 Banners by our outdoor partner. Twenty-Five 3ft (length) by 5ft (width) banners and 15 standees. Your logo and company name proudly displayed as the major sponsor on all merchandise, hoardings and banners and on the backdrop for the final and most important day-The Cultural day Radio, newspapers, magazines & outdoor hoardings will have the largest logo and Presented By “Your Company”. Promotion through Facebook, Twitter, Tsunami website and blog. 1.TITLE SPONSOR - Rs 7,00,000
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1.TITLE SPONSOR-RS 7,00,000 Over 10,000 people will be connected via the internet. Company video to be played in between events and in waiting rooms. Your company logo on all T-shirts (400 t-shirts). Highest promotion given to your company in our outdoor hoardings and outdoor advertisements. Highest publicity to your company through flash mobs and other entertainment events held by tsunami 2014. A tailor made event for you as per your requirement. A stall could be provided for you if required. We would have fillers and other unique ways to market your brand on important days of our festival like carnival and cultural day where we have the maximum footfall.
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One 28ft (length) by 12ft (width) banners facing Haji Ali-Worli and One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College. With an approximate of a million cars passing by Haji Ali each day, your brand establishes maximum visibility, since the banners will be showcased for a period of 15days. Twenty 3ft (length) by 5ft (width) banners and 10 standees to be put in and around our events venue. 3 Banners by our outdoor partner the size and the location of the same will be confirmed by 15 th August for 10 days. The second largest logo on all hoarding and banners especially on the cultural & the carnival day backdrop. 2. POWERED BY- Rs. 6, 00,000
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2. POWERED BY- RS. 6, 00,000 Radio, newspapers, magazines & outdoor hoardings will have the second largest logo and Associated By “Your Company”. Promotion through Facebook, Twitter, Tsunami website and blog. Over 10,000 people will be connected via the internet. Company video to be played on the cultural and the carnival day. Tsunami committee members and volunteers will wear a uniform T-shirt with Associate sponsors logo on it (400 t- shirts). Second preference in promotion (after the title sponsor) given to your company in our outdoor hoardings and outdoor advertisements.
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One 28ft (length) by 12ft (width) banner. One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College. With an approximate of a million cars passing by Haji ali each day, your brand establishes maximum visibility, since the banners will be showcased for a period of 15days. 2 Banners by our outdoor partner the size and the location of the same will be confirmed by 15 th August for 10 days. Tsunami 2014 Co-Sponsored by “Your Company” in all media. 3.ASSOCIATE SPONSOR– Rs. 4,50,000 3.ASSOCIATE SPONSOR– Rs. 4,50,000
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Third largest logo on all billboards by outdoor media partner. 20 banners (3ft by 5ft) and 15 standess to be put on every event venue. A stall will be provided in the college campus by this the company product can be sold or advertised. 3.ASSOCIATE SPONSOR– Rs. 4,50,000
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Our latest and most innovative offer is that: if as a sponsor, you do not feel associated with the events in specific, our events team is willing to design an event that caters to your needs. Every product or service you offer can be worked into this. 15 banners (3ft by 5ft) and 5 standees to be put in and around our events venue. A stall will we provided if required Has the option of sponsoring one particular day, could be any of the three most visited days (Cultural, Sports or Carnival day). Only the Co-sponsor and the Title sponsor would sponsor the day. 4. CO-SPONSOR - Rs. 3,00,000
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4. CO-SPONSOR- RS. 3,00,000 Tailor made event only for your brand (includes You Sponsor, We Create) Tsunami 2014 Co-Sponsored by “Your Company” in all media. Second largest logo on all billboards by outdoor media partner.
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5 banners and 8 standees will be out around the events taking place. Time to time announcements about the company will be made. Company logo mentioned in cultural day backdrop, on the website and Customized deliverables. A seminar. A stall will be provided in the college campus. 5.GENERAL SPONSOR-Rs. 1,00,000
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SOCIAL MEDIA Marketing through various social media sites spreading the word about the companies associated with tsunami. Website : www.tsunamifestbythebay.com Facebook : https://www.facebook.com/TsunamiFestBy TheBay Instagram : tsunami_festbythebay Twitter : @FestByTheBay
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CONTACT US President Rohil Shah – 9167615225 Haseeb Nathani – 9665334455 Marketing Chairperson Jay Parikh – 9930761238 Akanksha Saigal – 9769757653 For further information: E-mail - marketing@tsunamifestbythebay.com Website - www.tsunamifestbythebay.com
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