1. Navigating www.nahb.org: How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager

2. Agenda  Brief Introduction to www.nahb.org  Browse www.nahb.org  Log In to www.nahb.org  Create Your Profile –Personalize the site –Set Your Favorites  Explore Great Members-Only Resources

3. www.nahb.org What is www.nahb.org? www.nahb.org is the official public AND members-only Web site for NAHB. The site is designed to meet both the needs of NAHB’s public audiences, as well as its members.

4. About the Site  The site receives over 1.8 million visits a quarter, 20,062 visits a day, and over 12.5 million page views a day  According to our quarterly Site Monitoring Survey, 54% of our users are nonmembers, 46% are members, and 30% are builders  Visitors are most interested in education and housing industry news and information

5. Today on www.nahb.org  There are more than 7,000 pages of building industry content on the site –3,000+ in Resources –3,000+ in Community  Roughly 50% of the content on the site is only visible to members who log in  There are over 650+ courses, 43 events, 26 directories, 13 awards & over 120 e-commerce products  5-30 new or updated items added daily  Content powered by 280+ staff t experts

6. So What’s Online…  Educational courses, meetings, and networking events  Economic and housing data  Current council & committee information  Latest industry news  Directories for NAHB staff, council & committee members, designations, etc.  Awards programs  Leading business practices  Legal Affairs materials  And more!

7. Let’s Get Started! Browse www.nahb.org

8. Key Features  Welcome message with Join NAHB and interest audience callouts  Rotating imagery for visual appeal – refresh for more  Prominent news & promotional features – see ‘More Features’  Navigation bar reveals site’s content rich offerings with mouse-overs  Find highlighted books & upcoming meetings  Also, link to shopping cart persists so you can browse  Login box easily available at top of every page  And Search Tool with ‘quick’ and advanced functionality

9. So, How Do You Find Content? There are over 3,000 resources on the site for public visitors. How do you find what you’re looking for? You can find content on the site in many ways:  Browse the features and links on the site  Search the site  Use redirects like www.nahb.org/2007cases Once you log in, you can also:  Create a custom view with My NAHB  Use My Favorites to control the links right on the Home page

10. Browse the Site NAHB Logo Takes you to the Home page About About the Association Join Types of memberships and how to join Publications Publications, e- newsletters, and NAHB Reports Shop NAHB Products available for purchase Newsroom News, facts, and contacts for the press Contact Us Contact form, staff directory, and FAQs Resources Topic-oriented housing information Community Council, committee, and leadership materials Education Courses and designation program information Meetings Upcoming meetings and awards Log In/ My NAHB Create your account or log in here Online Subscriptions Channels and HEO subscriptions

11. Search Quick Search – one of the fastest ways to find content on www.nahb.org! Just type in a key word and click the Search arrow to see your results. Advanced Search – for more specific searches. Here you can select the topic, detail, audience, or date range.

12. Search Results  Review results: detailed descriptions, plus links to key sections  Sort By options  Filter options for tailoring your results, i.e. find newly added

13. Redirects What are redirects? Redirects are easy-to- remember shortcuts that take you directly to a specific page on the site: www.nahb.org/2007cases www.nahb.org/2007cases

14. Now, Let’s Log In!

15. Why Should You Log In?  Roughly 50% of the content on the site is only visible once you log in  There are entire sections of content that are only available to members – look for the NAHB logo to ID exclusive sections and content  When you log in, you can personalize the site to your interests with My NAHB  When you log in, you can customize the links on the Home page to make it easy to find key pages Access Exclusive, Member-Only Resources!

16. Who Can Log In?  NAHB Members – members have a unique PIN which enables them to create their own username and password for the site –Staff of Members can also request access using NAHB’s Peer Request form (www.nahb.org/staffmemberrequest)  Customers – create a username and password when they purchase a product on www.nahb.org  EOs – a username and password is created for NAHB Executive Officers  HBA Staff – ‘guest’ accounts are created for HBA staff to give them access members-only content on the site

17. How Do I Log In? If you already have a Username and Password, then you can log in by entering it at the top of any page on www.nahb.orgwww.nahb.org If you do not know your username/password, raise your hand and I will give you a temporary one.

18. How Do I Log In? You can also click the Log In button on the main navigation bar and enter your information here. Logging in here sets a cookie to remember you!

19. About Logging In  If you are a Member, you can create your own account by going to Log In>Create Your Login and entering your NAHB PIN and state; if you need help finding your NAHB PIN, please call 800-368-5242 x0.  If you are a customer, you will create a login during the purchase process, if you didn’t have one already  If you are an EO, a Username and Password is created for you – if you do not know it, please call 800-368-5242 x0  If you are staff of an HBA/BIA, you should have your OWN account! Please call 800-368-5242 x0 and we will create a “Guest” account for you so you can access members-only content; staff accounts are given access for one year and can be renewed at any time.

20. Are you Logged In? Your name appears at the top of the Web site You now have an NAHB Resources area where you get notified when new content matching your content preferences is added to the site The ‘Log In’ button has been replaced with My NAHB It’s easy to tell! Here’s how:

21. Members’ Key Features My NAHB gives you access to content matching your interests My Profile gives you easy access to your account details News replaced with My Favorites feature. You Have Resources notifies you when new content matching your interests is added to the site You can now Access Exclusive, Member-Only Resources!

22. Plus, Members’ Get More You can now Access Exclusive, Member-Only Resources! You Now Have Access to Entire Content Areas available exclusively for NAHB members! www.nahb.org/toolkits 2 Toolkits 5 Toolkits

23. Plus, Members Get More You can Access Exclusive, Member-Only Resources! 65 Results for Members 45 Results for Non-members

24. Personalize the Site

25. Save Time with My NAHB! All you need to do to personalize the site to your interests is go to My Profile and set your content preferences. Personalized content will appear in My NAHB under My Resources. Personalize the Site

26. To personalize the site you must set your preferences: 1.Click the My Profile link which appears in the header 2.Then click the Edit Content Preferences link Personalize the Site

27. 3.Check off the topics that interest you 4.Click Submit Personalize the Site You can change your content preferences as often as you like!

28. Personalize the Site The site will automatically tell you when new content matching your preferences has been added to the site. You can browse your customized content in the My NAHB section at any time. Look for the NEW button to know when new content has been added or browse your customized content in My NAHB

29. My Resources Go to My NAHB > My Resources to see your customized content areas.

30. Create Your Favorites

31. Set Your Favorites You can add pages to My Favorites and set up to 5 links on the Home page Did you know you can customize the links on the Home page to your needs?

32. To set your My NAHB Favorites: 1.Click the Add to My NAHB Favorites link which appears at the top of Web pages Pick Your Favorites

33. 2.Go to My NAHB > My Favorites 3.Check the 5 links you would like on the Home page Pick Your Favorites You can change your My NAHB Favorites as often as you like.

34. Pick Your Favorites View all of your Favorites in My NAHB > My Favorites

35. Pick Your Favorites View your 5 selected Favorites on the NAHB Home page

36. What are some great resources I should explore and add to My Favorites?

37. Key nahb.org Offerings for Members Industry information that supports members and shows membership value –Small, Large, and Production Builder information (Resources/For Builders) –Toolkits focused on the changing housing market (www.nahb.org/toolkits) –Your Committee, Council, and Leadership information –Member discounts (www.nahb.org/ memberdiscounts)www.nahb.org/ memberdiscounts

38. Most Recently Added  Certified Green Building Professional (www.nahb.org/cgpinfo) – NAHB’s newest Designation program with course overview and how builders get the designation informationwww.nahb.org/cgpinfo  Fall Protection Training Program (www.nahb.org/fallprotectiontraining) – Education feature area touting the Fall Protection training programwww.nahb.org/fallprotectiontraining  Myth Buster Resources (www.nahb.org/mythbuster) – a section designed to supply HBAs with tools to address the current housing economic situationwww.nahb.org/mythbuster  Smart Growth Informational Materials – provides resources to assist developers and builders  Litigation Program (www.nahb.org/litigation) – enhanced area with growth, land use, and environmental litigation resourceswww.nahb.org/litigation  EOC Scholarships & Grants (www.nahb.org/eocscholarship) – provides details on EOC scholarship and grant programswww.nahb.org/eocscholarship  Forms Compendium – two new EOC resources added  2007 Cases (www.nahb.org/2007cases) – Section providing case study resources from the 2007 Annual reportwww.nahb.org/2007cases

39. 10 Suggested Favorites for Members  Login Page http://www.nahb.org/login http://www.nahb.org/login  Economic & Housing Data http://www.nahb.org/economics http://www.nahb.org/economics  Member Advantage Discounts http://www.nahb.org/memberdiscounts http://www.nahb.org/memberdiscounts  NAHB Staff and Subject Directory http://www.nahb.org/contact http://www.nahb.org/contact  Council & Committee Directory http://www.nahb.org/councildirectory http://www.nahb.org/councildirectory

40.  Business Management Tools http://www.nahb.org/biztools http://www.nahb.org/biztools  Back to Basics Toolkit http://www.nahb.org/toolkit http://www.nahb.org/toolkit  Legal Affairs http://www.nahb.org/legalaffairs http://www.nahb.org/legalaffairs  Local Outreach http://www.nahb.org/outreach http://www.nahb.org/outreach  Online Coloring Book http://www.nahb.org/coloringbook http://www.nahb.org/coloringbook 10 Suggested Favorites for Members

41.  Education http://www.nahb.org/education http://www.nahb.org/education  Courses http://www.nahb.org/courses http://www.nahb.org/courses  Conferences http://www.nahb.org/conferences http://www.nahb.org/conferences  Designation Programs http://www.nahb.org/designations http://www.nahb.org/designations Education Favorites

42. Plus, a Chance to Win! NAHB Members, go to www.nahb.org/EnterToWin during the month of February and enter your NAHB username for a chance to win a $500 Gift Card to The Home Depot®!www.nahb.org/EnterToWin All active NAHB members, HBA staff, and Executive Officers are eligible... but only one entry per person! If you don't have a username and password, create your login today to get started. Prize details, terms, and conditions available at www.nahb.org/ContestRules.create your login todaywww.nahb.org/ContestRules

43.  Please enter your contact information on the sign in sheet and your login will be set up and emailed to you. You must be an active NAHB member to have a login sent to you.  Want your login asap? Stop by our booth (#14) Hall B, Lobby Level II Need Your Login?

44. Questions? Questions about the NAHB Web site?  For technical help or log in assistance: Member Service Center 800-368-5242 x0  Online Services onlineservices@nahb.comonlineservices@nahb.com  For content requests or suggestions: Linda Keens - lkeens@nahb.com 800-368-5242 x8134lkeens@nahb.com Thank you for your time!