1. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Bob Campaign in Greece HIT Presentation Dr. E. Bekiaris HIT Presentation Dr. E. Bekiaris 27 th of May 2003, Brussels, Belgium. 27 th of May 2003, Brussels, Belgium.

2. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 The Hellenic Institute of Transport (HIT) Private status legal entity, under the supervision of the General Secretariat for Research and Technology of the Ministry of Development. It is based in Thessaloniki, Greece. HIT forms part of the Center for Research and Technology Hellas (CERTH). HIT has the following scopes of services: focus on applied research in all fields of Transport, aiming at policy formulation and development of operational rules and procedures; promote international relations and co-operation between Greek and foreign research bodies, in the field of Transport; act as advisor to Governmental bodies on issues of Transport policy formulation.

3. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 The Hellenic Institute of Transport (HIT) (contin.) HIT is organised in the following five Sectors: Specialized research and analyses. Documentation and Data bases. Dissemination of research results, research evaluation, and training programs. Standards and standardization activities. Quality control, and safety promotion. HIT started its operation only in 2000, with the Presidential Decree 77/2000.

4. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 The Hellenic Institute of Transport (HIT) (contin.) Some of HITs exciting projects : Construction of its new private offices of 2,500 m 2 (to be concluded within 2003). Construction of its new private offices of 2,500 m 2 (to be concluded within 2003). Development of semi-dynamic driving simulator (for passenger cars) (Ready within 2003). Development of semi-dynamic driving simulator (for passenger cars) (Ready within 2003). Development of Virtual Reality Laboratory, initially based on a single-wall CAVE system, operating VIRTUAL ANTHROPOS and RAMSIS s/w (Ready within 2003). Development of Virtual Reality Laboratory, initially based on a single-wall CAVE system, operating VIRTUAL ANTHROPOS and RAMSIS s/w (Ready within 2003). Development of research car, equipped with multiple CAN- bus and with installed telematic systems (Ready within 2003). Development of research car, equipped with multiple CAN- bus and with installed telematic systems (Ready within 2003). Testing of Clean vehicles (passenger cars, electric scooter and motorcycles, hybrid truck). Testing of Clean vehicles (passenger cars, electric scooter and motorcycles, hybrid truck).

5. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 The Hellenic Institute of Transport (HIT) HITs projects : Coordinator of AWAKE, dealing with driver drowsiness detection. Coordinator of AWAKE, dealing with driver drowsiness detection. Coordinator of AGILE, dealing with elderly drivers ability assessment and support. Coordinator of AGILE, dealing with elderly drivers ability assessment and support. Coordinator of IMAGE, dealing with intelligent agents for transport and tourism services in complex geographical environments. Coordinator of IMAGE, dealing with intelligent agents for transport and tourism services in complex geographical environments. BOB campaign in Greece : Enhancing public awareness of the problem of drunk driving. BOB campaign in Greece : Enhancing public awareness of the problem of drunk driving. Participation in another 12 EU and National projects. Participation in another 12 EU and National projects.

6. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 The Centre for Research and Technology Hellas (C.E.R.T.H.) / Hellenic Institute of Transport (H.I.T.) has implemented the BOB – Campaign in Greece, a campaign designed by BIVV in Belgium and successfully applied since 1995. Bob Campaign in Greece

7. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 The initial objective of the effort was to further extend the work performed by BIVV in Belgium on the issue of drunk driving, resulting in the development of specifications for implementing the BOB-concept in other European Union countries. The main objective was to enhance public awareness of the problem of drunk driving and gain public acceptance in a series of measures to avert this phenomenon.

8. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Several activities were fulfilled: Collection of BOB-campaign material from Belgium(leaflets, posters,videotapes),translation and adaptation to the Greek reality. Development of content and s/w for the realisation of one-hour driving education course on drunk driving based on the Bob concept. Development of content and 30 minutes videotape against drunk driving to be shown at schools. Video Tape Cover

9. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Production of 2000 billboard posters and 600.000 leaflets. Production of a BOB-campaign TV spot in 14 TV Channels and a commercial for 24 radio stations. NoTV CHANNELS 1ΕΤ - 1 2ΝΕΤ 3ΕΤ - 3 4STAR CHANNEL 5ALPHA CHANNEL 6ΜΑΚΕΔΟΝΙΑ TV 7MEGA TV 8ANT - 1 TV 9ALTER TV 10TV - 100 11ΔΕΛΤΑ ΤV 12ΠΑΤΡΑ TV 13TRT 14ΚΡΗΤΗ TV

10. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 NoRADIO STATIONS 1ΕΝ ΛΕΥΚΩ 2JERONIMO GROOVY 3ΚΑΝΑΛΙ 1 4ΕΡΑ – 1 5ΕΡΑ – 2 6ΕΡΑ – 3 7ΝΕΤ 8GALAXY 92 9KISS FM 10FLASH 9,86 11ANTENNA FM 12LOVE RADIO 13ERT 14ALPHA NEWS 15ΜΕΛΩΔΙΑ 16ΣΚΑΙ 17ΡΑΔΙΟ ΑΤΤΙΚΗ 18CAPITAL 19PLANET 20ΡΑΔΙΟ ΘΕΣΣΑΛΟΝΙΚΗ 21STAR FM 22ANTENNA RADIO 23FM 100 24KANΑΛΙ 104

11. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Development of BOB web site. Dissemination of BOB campaign material in public places, petrol stations, driving schools within public transport.

12. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 BOB-campaign at the Greek press. TV and radio BOB-campaign and advertisements at the road side. BOB campaign initial evaluation through dissemination of 2000 questionnaires in Athens and Thessaloniki.

13. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Analyzing the activities above, the expected results were obtained: Percentage per age participated in the questionnaire. The research focuses the ages of 18-39. A total percentage of 72,2% for these 3 categories. Percentage of people drinking more than 2 glasses of alcohol drinks and then drive. Many people within the sample drink more than two glasses and then drive (with a total percentage of 60%).

14. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Percentage of people drinking less than 2 glasses of alcohol drinks and then drive. Over 74% of people drink less than two glasses and then drive. Percentage of people that heard about the Not Tonight / BOB Campaign. The questionnaire dissemination, that indicate the great success of HITs effort in the first stage of introducing the idea.

15. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Percentage of people having heard about the campaign, per information source. The great role of TV and Radio, with a message penetration percentage of 77,6% for both. TV, by its own has a penetration level of 63,6%. Message persuasion. Shows clearly the success of the first year of implementation of the BOB-Campaign in Greece.

16. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Percentage of people that consider changing your attitude because of the campaign. 73,5% interpreted the message positively. Percentage of people that believe that drinking (even a glass with alcohol) is dangerous. The message that alcohol and driving cant be together has been accepted.

17. National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT) Bob Campaign in Greece 27 th of May, 2003 Percentage of people that are willing not to drink tonight, to be the driver of the team, when going out. Greeks got the message! The quantifiable targeted results from the campaign are fulfilled: Over 60% of the population to be aware of the campaign after its first year of conduct. Reduction of drunk driving related accidents by at least 15% in 3 years. Acceptance of the message of the campaign by more than 90% of those familiar with it.