1. Mobilizing a Multifaceted Movement: Lessons from Canadian Parents for French’s History of Activism Matthew Hayday, Associate Professor Department of History, University of Guelph mhayday@uoguelph.ca

2. Early Innovations McKee Elementary after-school program (North York) Toronto French School Kitchener-Waterloo Bilingual School St. Lambert French Immersion Pilot Calgary French School Chez Hélène

3. The Founding Conference

4. CPF in the late-1970s

5. A Federal Context Ottawa: Secretary of State (Canadian Heritage), Commissioner of Official Languages – Official Languages Act, Official Languages in Education Program, Promotion of Official Languages, Moral Support Provincial Ministries of Education – Curriculum Guidelines, Funding Structures Local/Municipal School Boards – Decisions to create / fund / expand programs

6. Strategies, Resources and Tools Volunteer Energy Effective Research Networking and Building Relationships Crisis Kits: Responding to the Critics Polling Data: Determining Parental Priorities and Public Support

7. Communications and Messaging Polling Data to Determine Parental Priorities: – Job Opportunities, Cultural Understanding Communications Campaigns – Learning English and French Opens Doors to Tomorrow – Learning French Makes a World of Difference

8. Transit Advertisement from the Learning French Matters Campaign (1989)

9. Working with Parental Concerns Compulsory vs. Optional Programs Avoiding the Zero-Sum Game Trap Financial Supports from Ottawa & Provinces Immersion and Improved Core French: Considering the Majority Needs Globalization: Steps towards Multilingualism

10. Challenges and Potential Pitfalls The Elitism Trap Considering Core Remedial Education & Special-Needs Students Alliances with Francophone Organizations Structural Constraints in Education An Evidence-Based Response to Challengers

11. Thank-you! Matthew Hayday, University of Guelph mhayday@uoguelph.ca