1. Engineering Branding AU Engineer, Engineer of the World. 1

2. VISION Faculty of Engineering envisages itself as a leading engineering school in ASEAN providing quality education of international standard through internationally competitive and industry-driven research curricula to contribute to the prosperity of the nation and global markets. 2

3. MISSION To ensure an efficacious development of intellectually, academically and professionally competent, and ethically and morally sound graduates, with entrepreneurial spirits, who are capable of effectively utilizing their engineering and research expertise, as well as ingrained socially responsible and righteousness values for the prosperity of their organizations and the community in the international arena. 3

4. Expectation from Stakeholder Provide excellent educations serving the need of society. Prepare students to be moral good citizens of the country, region (AEC), country and humanity Follow the university’s vision, mission, strategies, policies. Commit to social responsibility 4

5. Core Competencies and Uniqueness Truly international environment Regional center of excellence in engineering education Research Engineering Innovation Center Flexible curricula that can serve the industrial specific needs, e.g Pilot Program, Mechatronic Engineering (Marine Technology) 5

6. Brand Features Professional and diversified programs, combination of classical engineering + modern engineering + specialized area which serve industrial needs and professional license All teaching activities are conducted in English with truly international environment, both students and faculty members. Strong international alliances 6

7. Brand Benefits Graduates meet the requirement of industries. Graduates have strong logical thinking and high problem- solving skills and also have applicable technical knowledge in specific area of study. Open-minded and non-discrimination, having professional ethic. Have a good international connection. 7

8. Brand Values Students are highly employed (as engineers, or in other professions). Students have up-to-date knowledge and skills in their own specialization. Students attain supervisory/leadership positions in their respective organizations. Students are able to communicate effectively, locally and internationally. 8

9. AU Engineer Engineers of the World. The Faculty of Engineering, Assumption University is modern and dynamic. We offer competitive engineering programs in both classical and modern fields. Our outstanding multi-disciplinary and easily accessible faculty members are committed to delivering a professional and progressive engineering education to our students. We are also a truly international educational community, with a strong establishment of international co-operation. Our graduates have strong logical thinking and high problem solving skill with high standard communication skills. They also have professional ethic and responsible to the society. 9